GLOBAL TRENDS & FORECASTS, 2013
Retail Horizons - Looking forward to 2020
ROBERT GREGORY
Global Research Director
December 2012
1
A
Service
MATTHEW STYCH
Research Director
Contents
1. Retail in 2012
2. 10 Trends for 2020
i.
Flexibility
ii.
Internationalisation of Emerging Market Retailers
iii.
Mycommerce
iv.
Market Polarisation
v.
Direct to Consumer
vi.
Nostalgia
vii.
Hyperlocal Marketing
viii. Community Retailing
ix.
Digital Engagement
x.
Logistics as a Differentiator
3. Retail in 2020: Implications
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1. Retail in 2012
1. Retail in 2012
Shoppers are increasingly demanding more from retailers, who are having
to face some uncomfortable questions.
Where does
my food
come from?
I want
that
NOW
I want my
voice to
be heard
I trust
customer
reviews
I want
convenience
I want
value
Should I exit international
markets to focus on core
home market?
Is big-box
dead?
CONSUMER
Uncertainty
over economy
Ageing population
Increasingly fastpaced lifestyles
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Does online
need offline?
Am I safe from
Amazon?
MARKET
Single households
Tech-savvy
Rising fuel prices
Saturation
Urbanisation
Weak nonfood sales
Legislation
Rise of
e-commerce
1. Retail in 2012
Three events which impacted global retail in 2012:
1. Carrefour halts roll-out of Carrefour planet concept in Europe beyond 2012.
 Carrefour planet was seen as the retailer’s attempts to reinvent the
hypermarket format, which has been losing share in Western Europe.
 However, new CEO George Plassat has halted the roll-out of planet
beyond 2012 given that converted stores had not performed as well
as expected.
 Carrefour planet was too costly to roll out on a wide scale and also
caused confusion among shoppers about price positioning.
 Failure of Carrefour planet, the retailer’s first major (and costly)
attempt to revitalise the hypermarket, has sparked genuine concerns
over the viability of the format.
 The need to invest back in the core French market has ultimately led
to Carrefour exiting non-core markets such as in South-East Asia.
 2012 also saw other retailers, such as Best Buy and Tesco, launch
new strategies based on big-box slowdown.
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