O What is Real-Time Marketing
O Who uses Real-Time Marketing
O What technologies are available
O How to use Real-Time Marketing
O Examples of Real-Time Marketing
O What real time marketing is
O The evolution of real time
marketing to include social
media marketing
O Corporations
O Small businesses
O Individuals
O Artists
O Musicians
O Actors
Real-Time Technologies
O YouTube
O Facebook
O Twitter
O Myspace
O WiseWindow
O Constantly watching/observing
O 24/7 responses
O Integrated into work of employees
O Always looking for changes
O Wanting to evolve products/services
O Encourage customer participation
O Real Time Marketing guru Dave Meerman
Scott example: