Social Media and Corporate Social Responsibility
Presented by Beaton Nyamapanda
Chief Technology Officer – Omalaeti Technologies
Omalaeti Technologies
Enterprise Software Development Solutions
Local Fleet and Asset Management Systems
Website and Intranet Solutions
Mobile Application development
Developers of Lela mobile app
(www.lelamobile.com)
What is social media?
Social media is a social instrument of
communication
Social media is the collection of online
communications channels dedicated to communitybased input, interaction, content-sharing and
collaboration
Social media is a two way communication medium
Social Media – the big guys

Facebook

Twitter

Google Plus

YouTube
Our Experience with Namibian Social
Media landscape

Companies were reluctant to invest in social media
initiatives

After convincing them of the need social media

No social media policy or plan

Haphazard and inconsistent interactions with clients

No top management support

No recognition of social media efforts
Benefits of Social Media for CSI

Social Media is a powerful communication vehicle that can
amplify CSI messages and label a company as a good corporate
citizen

Tool for listening, monitoring, and responding to conversations
about your CSI efforts and relevant trends in the field.

Social Media is a natural fit for CSI.


Social Media is a world-wide phenomenon for organizations to
embrace.

If a company does not use Social Media for CSI, stakeholders will
assume nothing is being done.
Social media allows companies to influence and view the
behaviour of their customers
CSI and Social Media
What can companies do?

Beat your own drum (if you have CSI initiatives you are
running use social media to let people aware)

Create your own media (Social media is free, all it
requires is time investment)

Communicate directly with those involved (if your CSI
initiatives are so good for the community, social media
allows you to measure value addition to society)
CSI and Social Media
What can companies do?....cont

Respond to negative and positive feedback

Listen to feedback and respond in an authentic way

Listen & Learn - assess the needs of the communities
where you do business to determine which social issues to
address (via social media)

Always remember: Social Media is a Conversation, treat it
as such. Its two way communication, its not a press
release (Don't just broadcast information, consume it as
well)
CSI and Social Media
What can companies do?....cont

Keep your social media presences up-to-date and respond
to your followers

Encourage Sharing - One of the great things about social
media is its power to spread information quickly
Thank you for your time