… examples of b2c outcomes
… increasing total sales
revenue by 9% by
boosting off peak revenue
(with a structured trigger
programme of email
offers) and delivering an
extra £4m profit (that’s
the gold award we won)
with 8:1 return on cost
… spending £8K of
valuable marketing
budget to create
£64K extra booking
… boosting response from
mailings and emailings by
25%, doubling response
from door drops to 4%, 10
times roi
… differentiating comms
between male and female and
generating sales increases of
… discovering a
customer segment of
28-34 year old people
that accounted for 54%
of profits and delivering
£1.8m extra bottom line
… increasing sales
between 81-357% of
a wine brand and 89188% for a chocolate
brand in different
multiple accounts
… growing a
customer database
from 182K to 820K
of sales in 4 years,
enabling forecasting
prediction of over
70% of booking
… increasing sales by
58% in promotion
period and
sustaining the
increase in the
residual period
… generating volume
increase of 23% from only
2.3% of households
targeted in London
… examples of b2b outcomes
… discovering the 80/20 ratio,
competitive strengths &
weaknesses of the offering ,
cross sell & upsell nuggets,
resulting in 21% sales forecast
… discovering the reasons for
loyalty to a competitor and
how to differentiate and beat
them with a new service
product, test launching and
tracking sales increases of
23%versus break even
estimate of 13% (thence
national roll out)
… using call-mail-call
strategy for lead generation
to complement other off
line & online media
message delivery. Filled
consultant advisors
available dairy slots, with
subsequent revenue
leverage (also benchmarked
… saving £230k on a
company’s 10 million
catalogue mailing
programme and increasing
… capability
enablement for
aggregating email
databases across
office locations in 9
European countries
into a single data
repository, and share
usage expertise
… discovering why people
buy & don’t buy from client
and 5 key competitors
amongst current, lapsed and
non-customers; initiating new
marketing campaigns and
measuring shifts in attitude
and purchase intent ‘before’
& ‘after’ – filled factory
capacity versus previous
bleak forecasts.
… saving £37K by
streamlining just one of
the 16-step deduplication
… identifying a critically
important customer segment
representing 7% of turnover (top
profit index) and driving growth
to 15%, an extra £80K of
profitable revenue
… spending £15K marketing
budget to create £96K extra
booking revenue

Case Study Circles