Have you ever used your smartphone to research prices while
shopping in stores?
1. Yes
40%
2. No
60%
Which of these factors is currently causing you the
biggest headaches?
1. Overseas competitors with a lower cost base
3%
4%
2. Rising input costs
32%
48%
3. Skill shortages
9%
14%
4. Changing regulations
4%
5%
5. A negative climate in the media
5%
5%
6. Tackling sustainability
1%
3%
7. Problems in raising capital
1%
2012 Vote
2%
2011 Vote
8. Slow pace of consumer spending
28%
37%
Where does selling in China feature in your company’s
plans?
1. Expected to account for a high proportion of our future growth
32%
2. Should make a modest contribution to our growth
16%
3. Might deliver growth for us some day
20%
4. No intention of ever selling in China
18%
5. I wonder if anyone from China would like to buy our business
13%
What share of the food and grocery market will online
shopping ultimately claim (it’s currently 3%)?
1. It’s already peaked
0%
2. 3 to 5%
0%
3. 5 to 10%
5%
4. 10 to 20%
31%
5. 20 to 50%
50%
6. 50 to 99%
13%
7. 100%
0%
What share of the food and grocery market will direct
sales from manufacturer to consumer ultimately claim?
1. Under 1%
7%
2. 1 to 5%
51%
3. 5 to 10%
30%
4. 10 to 20%
11%
5. 20 to 50%
1%
6. More than 50%
0%
Taking the year 2000 as the starting line and a fully sustainable food chain
as the finish line, how much progress towards this do you estimate that
we’ve made so far?
1. None
2%
2. 5%
20%
3. 10%
31%
4. 20%
25%
5. 30%
9%
6. More than 30%
3%
7. It’s impossible even to guess
10%
Which of the following online services for consumers will have
the biggest impact on our industry over the next five years?
1. Ethical rating services
1%
2. Price comparison sites
30%
3. Money saving advisors
14%
4. Health and nutritional advisors
8%
5. Sites where consumers review and rate products
29%
6. Meal planning services
16%
7. None of these will have a significant impact
3%
What are your expectations for shopper loyalty over the next
five years?
1. Less loyalty as a result of price transparency
35%
2. Greater loyalty as companies find better ways to engage
44%
3. Not much change
21%
How much do you expect your company to spend on
advertising over the next five years?
1. Much more than today
28%
2. A little more than today
35%
3. No change
17%
4. A little less than today
13%
5. Who needs advertising anyway?
7%
What will happen to the rate of innovation in our industry
over the next five years?
1. Much more innovation
55%
2. A little more innovation
35%
3. No change
4%
4. A little less innovation
4%
5. We’re heading back to the stone age
2%