Let’s make each one unique. ™
Uniquely Identifying
Your Products and Consumers
Nakul Pasricha, COO
23rd July, 2014
PharmaSecure, New York
601 West 26th Street, Suite 325-254
New York, New York 10001
Tel: +1 866 350 4450
PharmaSecure, Mumbai
Level 4, A Wing, Dynasty Business Park,
Andheri Kurla Road, Andheri – E,
Mumbai-400059. T:+91 22 67869434
PharmaSecure Nigeria*
Suite 2, Rodze House, 78 Abidjan St
Wuse, Zone 3, Abuja FCT
Tel: +234 807 549 4267
+234 813 735 9329
* PharmaSecure is represented in Nigeria by Nakachi
Consulting.
patents pending
About PharmaSecure
PharmaSecure was founded in the United States in 2007 with a vision to protect
medicines against counterfeiting
by uniquely identifying each pack sold. We have
Data as of 24 January, 2014
been operating in India since 2009 and in Nigeria since 2013, having protected over a
1 billion packages to date through serialization for brand protection, regulatory
compliance and patient engagement.
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Some of our customers and collaborators in India:
Let’s Make Each One Unique™
DataID
as of 24
2014 unit produced by our customers, we
By putting a unique
onJanuary,
each
track the production, distribution and use of a billion products. We help
our clients increase production efficiency, reduce counterfeiting, and
increase sales by understanding what’s really happening in the market.
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Making each unit unique allows brand owners to:
Data as of 24 January, 2014
1. Track Production
of Every Unit Produced or Approved
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2. Deter Counterfeiters & Manage Loyalty
3. Understand Distribution and Use of Your Products
Making each unit unique allows consumers to:
as of 24 January, 2014
1. KNOW thatDatathey
are buying a genuine product
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2. Connect with the brand owner and give feedback
3. Register for an engagement program and get access to value
added services
1. Track Production of Every Unit Produced or Approved
Data as of 24th January, 2014
Everything that comes off your line
has a unique psID™
These IDs can be later used for
• Anti-counterfeiting Authentication
• Loyalty management
• Bundling services with your products
• Warranty registration
And more.
patents pending
7
psID™ Manage securely
manages serialization
across all your plants and
all your manufacturing
lines.
patents pending
CONFIDENTIAL
Providing you with secure
production data
Once you have our psID Manage solution
deployed at your plant, we provide to your top
management a near real-time update of what is
happening right there in the plant, the operations
on the line.
For this, we have psID Mobile which enables the
management who are not there at the production
unit to get a feel of how the packaging and
printing is being done.
We use the same security protocols
of mobile banking.
2. Deter Counterfeiters
& Manage Loyalty
Data as of 24th January, 2014
Confidential
Consumers can register each unit.
Users of your product can verify the authenticity of your
product by SMS, call, web or smartphone app either
explicitly, or implicitly in the process of availing warranty
registration, mobile talk-time recharge or reminders to
restock.
patents pending
Demo Manufacturer
authenticates genuine
pack of XXXX ;
Batch No XXXX
Thank you for verifying
your product.
PharmaSecure is a pioneering participant in the Interpol
i-Checkit initiative.
Source: http://www.interpol.int/Crime-areas/Trafficking-in-illicit-goods-and-counterfeiting/I-Checkit/Overview
patents pending
3. Understand Distribution and Use of Your Product
Data as of 24th January, 2014
psResearch™ Data Analysis
We gather data on client production, distribution, and product ID registration. We
then follow up with statistically significant samples of usersand other
stakeholders to track customer use, re-ordering and other relevant metrics over
time.
patents pending
The dashboard is configured to fit the
specific needs and security access of
each user within your organization.
A supply chain efficiency
dashboard allows you to
compare time to market and
other metrics by distributor,
manufacturer, product and
more.
We use appropriate
recruitment, sampling and
reporting techniques to
provide you the precision
you need to answer critical
questions and take
necessary actions
Summary
Data as of 24th January, 2014
1. Track Production of Every Unit Produced
2. Deter Counterfeiters & Manage Loyalty
3. Understand Distribution and Use of Your Product