COMPLEMENT
Mitchell Fiene & Zach Fiene

Zach Fiene & Mitchell Fiene
◦ Co-founders of DMZ Marketing
◦ Goal: Marketing for Agribusiness
 Coops, Independent Retailers, etc.
 Websites, Promotional Material, etc.
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DMZ
◦ Ag Tech Consulting Firm
 UAV’s – AIMQ Scouting Series
 Data Management - Yield Link
 Biotechnology - Complement
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AIMQ Scouting Series
◦ Version 1.0, 2.0, & 3.0 UAV’s
◦ Utilization of industry-leading tech
◦ Custom modifications for Agriculture
 Hobbyist Platforms
 Regulatory Implications
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Systems Flying in 15 states & Canada
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USDA Top 10 and Top 100 Cooperatives
Largest Ag Distributors in the Country
Equipment Dealers
Working on Distribution
 Yield
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Cloud-Enabled Flash Drive
Yield Information from the
Monitor to the Cloud
Leads to Better Fertilizer
Management
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Link
VRT Maps from Yield Maps
Currently being tested on
Yield Monitors in U.S.
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Complement
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Bio-Stimulant
Side-by-Side Trials 2013
10,000 gallons
Corn – 7.5 to 40 bu. Advantage
 Platteville, WI - 10.5 bu. higher
 Central WI -18 bu. higher
 Elkhorn, WI - 7 bu. Higher
3 Time NCGA Champion
◦ Gene Stieger
◦ Winning/Treated Entries
 312 bu., 322 bu., 315 bu.
◦ Untreated Trials
 None over 275 bu.
COMPLEMENT
The Future of Precision Agriculture?
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UAV stands for Unmanned Aerial Vehicle
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Industry and Regulators adopting UAS
◦ "uncrewed reconnaissance vehicle”
◦ Common term relating to the specific vehicle
◦ Slowly be phased out
◦ UAS stands for Unmanned Aerial System
◦ Term transition due to increasing complexity
◦ “Encompasses all aspects of deploying these aircraft
and not just the platform itself.”
-Unmanned Aerial Vehicle Systems Association
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Multi-Rotor
◦ Advantages
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Stability/Increase Control
Ease of Flight
Stationary Imagery
Dynamic Flight Maneuvers
Fixed-Wing
◦ Advantages
 Battery Life
 Subsequent Flight Distance
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Semi-Autonomous
◦ User Control
◦ Autopilot/Flight Control
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Autonomous
◦ Computer Control
◦ Pre-Programmed Route
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AUVSI Economic Report ◦ “precision agriculture and
public safety are the most
promising commercial and civil
markets”
◦ 80% of total UAS market will be
concentrated in Ag
◦ Value of Ag UAS market will be
at least 10X that of Public
Safety
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Crop Scouting w/ HD Imagery and Georeferencing
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Crop Management via Multispectral Imagery
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Data Collection via wifi or Bluetooth
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Instant data
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◦ Nutrient Deficiency, Insect Pressure, Plant Disease,
Population Counts, etc.
◦ NDVI
◦ Soil Probe Data sent a couple hundred feet cheaply
◦ Live Feed footage, Demand Scheduling (No wk wait)
Waterway/Ditch Management
Cattle Counts and Management
Facility maintenance
◦ Buildings, Irrigation systems, etc.
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Crop Management via Multispectral Imagery
◦ NDVI
◦ Infrared
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Normalized Difference Vegetation Index
NIR: Near Infrared Light
Red: Sometimes notated as VIS or Visible
Light
NIR Filter
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Measurement Contamination
◦ Thin clouds
◦ Cloud shadows
 Leads to incorrect interpretations
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Errors minimized by forming composite
images from daily or near-daily images.
◦ Expensive with Satellite Imagery
◦ Not offered with bi-weekly satellite programs
◦ UAV’s can be deployed daily
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Stationed UAS on the farm
Weather Station
Pre-programmed Route
Inductive Charging
Secure Housing
Data Transfer to the Cloud
Daily Deployment and Information Upload
Interpretation & Analysis using strike points
and red flags via text or email
Discovery, Diagnosis, Documentation
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AIMQ 2.0 Pilot Programs
◦ USDA Top 10 and Top 100 Retailers
◦ Large North American Distributors
◦ Larry Fiene – Business Manager for Winfield
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Operators are using the 3D Analysis Scouting
Procedure
◦ Discovery
◦ Diagnosis
◦ Documentation
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1st Step in 3D Analysis
Goal…
◦ To discover anomalies in the field quickly.
◦ Anomalies can be good or bad.
 Ex. Side by side trials showing performance over competitors.
 Ex. Discolored splotches suggesting nutrient deficiency.
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Accomplished by…
◦ Flying about 200-400 feet above the crop.
◦ Altitude allows for expanded field of view
 Hundreds of acres
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Looking for…
◦ Discoloration
◦ Low populations
◦ Swaths of plant damage or disease
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Farmer in Northern IL drew an X in one of
their large fields advertising their nutrient
package.
Great example of Discovery Phase.
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Another great example of the Discovery Phase.
Video Link
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https://www.youtube.com/watch?v=FFwiZLEGY8M
At 1:48 mark 3 dark green stripes
Striping is caused by side by side stimulant trials
Crop was 1 ft. taller in treated stripes
Product has produced significant yield increases in
diverse grouping of crops.
 Corn Trials – 7.5 to 40 bu advantage over untreated checks.
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2nd Step in 3D Analysis
Goal…
◦ To get a closer look at anomalies in the field.
◦ Anomalies can be good or bad.
 Ex. Plant height or girth in side by side comparisons.
 Ex. Damage to leaf tissue caused by disease.
 Ex. Insect damage to leaf tissue or crop fruit.
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Accomplished by…
◦ Flying several feet above the crop or right above canopy.
◦ Altitude allows for pinpoint views in anomaly area.
 With Ultra-HD resolution, zoom into 25% of picture and still viewing
1080p
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Looking for…
◦ Leaf Tissue Damage
◦ Specific Disease Characteristics
 Ex. Size, shape, color of the tissue lesions
◦ Specific Bug Identification and/or Indicators
 Ex. Large insect identification
 Ex. Pattern of leaf tissue damage
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Great example of the Diagnosis Phase.
 Zoom in to see insect larvae.
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Another example flying right over the canopy.
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3rd Step in 3D Analysis
Goal…
◦ To get the grower the best, most up-to-date, and safest
information.
 Birds-Eye-View of the field.
 Pictures and Videos can be viewed instantly.
 Saving to the Cloud (Google Drive as an example), keeps
information saved and viewable from anywhere with an internet
connection.
◦ To establish a better relationship with the Grower.
 Receives a multimedia presentation of scouting.
 Who wants to write or read a long scouting report?
 Instead, do a 5-8 minute flyover and overlay some sound of
what you see.
 If a picture is worth a thousand words, what is a video worth?
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All data is saved to a Micro SD Card.
◦ Upload Straight Video OR Perform Minor Editing
◦ Document the data with the Grower
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Huge pressure from Corporate America and
Entrepreneurs to speed up integration.
FedEx Example
◦ Goal: To lower International Shipping Costs by 10X
◦ No Pilots, no support staff, no living space, more
efficiency
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(Sec. 332) Requires development of a
plan to accelerate the integration of
UAV’s into the NAS by September 30,
2015.
(Sec. 334) Requires the expedited
creation of a certification process and
work with the appropriate government
agencies to simplify the process.
(Sec. 336) Prohibits the FAA
Administrator from promulgating rules or
regulations on model aircraft flown
strictly for hobby or recreational
purposes and meeting certain other
criteria.
Boeing ScanEagle
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AeroVironment Puma
Below 400 Feet – To avoid manned aircraft.
Over Unpopulated Areas – To maintain privacy.
Within Line of Sight – To promote safety.
“Non-Commercial Use” – To maintain hobby status.
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Chief Executive of Volt Aerial Robotics
◦ "The FAA doesn't have inspectors running around
the heartland looking for people with UAVs.“
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FAA Spokesman – Les Dorr
◦ "We really would only pursue a civil penalty if
someone was operating an unmanned aircraft in a
reckless manner," -FAA spokesman Les Dorr.
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“Farmers may operate an unmanned aircraft
over their own property for personal use …
Guidelines for the operation of model aircraft,
such as those published by the Academy of
Model Aeronautics, may be used by farmers
as reference for safe model UAS operations.”
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Prohibits operation of drones with a “lethal
payload” by agencies including;
◦ Law enforcement
◦ Corporations
◦ Foreign governments.
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Law enforcement may not gather evidence
with drones except with a warrant or for
active training purposes.
Evidence collected without a waiver is not
admissible in court.
“Canada is at the Vanguard of UAV Regulations.”
“Canada is Number 1 in North America.”
- DIY Drones
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Amateur/Hobbyist/Non-Commercial Status
◦ Classification – Operating Model Aircraft
◦ Model Aircraft operate outside UAV regulations
◦ Regulatory Body – None
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Professional/Profiting/Commercial Status
◦ Classification – Operating a non-Model Aircraft
◦ UAV is no longer a model aircraft when:
 Over 35 Kg
 Owned by a company not an individual
 Used for profit
◦ Regulatory Body – Transport Canada
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When Model Aircraft becomes a UAV
◦ Transport Canada Requires:
 Special Flight Operations Certificate (SFOC)
 Need a SFOC every time you fly in Canadian Airspace
 Obtaining Certificate is Free and Common
 SAFETY HAZARD OR IMPEDIMENT TO REGULAR AIR TRAFFIC?
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Reviewed by Transport CA – Regional Offices
◦ Due 20 days prior to flights
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Required Information
◦ Name & Address & Contact Information
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 Applicant, Operation Manager, Ground Supervisor
Purposes of Operation
Dates and Times of Operation
Pertinent Flight Data
Emergency/Contingency/Safety Plans
Area to be flown
 Satellite Image, Topographical Map, Aerial Photograph, etc.
◦ Altitudes & Routes of Operation
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May 18th to September 28th 2012
◦ Every Friday between 9am and 11pm
 Alternative date - Friday between 4pm and 6pm
 Alternative date - Saturday between 8am and 6pm
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Description of the craft
Farmer note indicating safety of flights
Aerial/satellite photo for area of operation
◦ Takeoff and landing zones marked
◦ Notation of obstacles
◦ Indication of operating boundaries
◦ Projected flight path marked
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Transport Canada may also request a demonstration of you/your craft.
http://dmzaerial.com
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Video Links
◦ Project Answer Plot
 http://www.youtube.com/watch?v=tF_oY5DuBrQ
◦ Over 200 videos under keywords:
 AIMQ II
 AIMQ 2.0
COMPLEMENT

What are Bio Stimulants?
◦ Products or organisms that impact growth and
development, or the defense of plants.
◦ In the U.S. the primary bio stimulants sold are:
 Beneficial microbes
 Mycorrhizae, pinicillium bilaii, rhyozbactor, or bacillus
stubillus
 Plant extracts
 Seaweed extract, plant teas, and syrups.
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Bio-Stimulants operate in the rhizosphere & rhizoplane.
◦ The rhizosphere is the volume of soil surrounding, and under the
influence of plant roots.
◦ The rhizoplane is the plant root surfaces, and strongly adhering
soil particles.
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Improves Soil Biology
◦ Healthy Soil Is…
 Rich in nutrients necessary for plant nutrition.
 Contains sufficient minerals for plant nutrition.
 (ex. B, S, Zn).
 Contains organic matter that improves soil structure.
 Soil pH is at a level optimal for crop.
 Contains microorganisms that support plant growth.
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Most soil biologists say that Midwest soils
contain less than 5% of the origin beneficial
microbe populations.
◦ Partial list of products that kill beneficial microbes:
 Potash (chloride), UAN (ammonia), Anhydrous
(ammonia), Instinct, N-Serve, Agrotain, Bifenthrin,
Terbophos, Acetochlor, Metoalochlor, Headline,
Quadris, Quilt, Stratego, Acceleron, and glyphosate.
 Yes…
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Soils contain a tremendous diversity of
microflora, and enzymes that breakdown
toxic substances and return a natural balance
to soil
◦ Substances that promote beneficial microbes:
 A. Plant extracts and decaying organic mater, manure,
lime, starches, sugar, water, B-Vitamins, natural fats
like glycerol, proteins, and amino acids, organic
nitrogen, calcium, magnesium, boron, phosphorus,
sulfur.
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Supply substances that offset the antagonism
of fertilizers, and crop protection products
giving the Beneficial's a chance to reestablish in the rhizosphere.
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Our introductory product will be called
Complement
◦ Complement contains plant extracts to re-establish
beneficial micro organisms in the soil after fertilizer and
crop protection chemicals have sterilized or greatly
reduced their numbers.
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Complement Contains:
◦ Plant extracts, starches, sugar, B-Vitamins, natural
glycerol, proteins, and amino acids, cytokines, IBA, GA3,
IAA, organic nitrogen, calcium, magnesium, boron,
phosphorus, sulfur.
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Objective is to feed the soil microbes and
re-establish the naturally occurring
Beneficial's, while supplying badly needed
boron earlier in the life cycle.
28% UAN applied with SureStart
and Complement
28% UAN applied with SureStart
alone
Untreated Soil
Soil Treated with YieldEDGE
BioBoron
Untreated Soil
Soil Treated with Complement
Complement applied to Gene Stieger's
Winning NCGA Plot in 2013
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Results
◦ Treated trials
 312, 315 and 322 bu.
◦ Untreated
 275 bu.
3-Time NCGA Champion
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Based on historical experience growers could
become financially challenged and reduce
their input purchases over the next few years.
Complement will provide growers with a
biological nutrient source that can enhance
yields at low costs to the grower.
Complement-B can be applied with UAN to
re-establish beneficial microbe activity.
Complement
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Promotes Nutrient Uptake
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Fewer Crop Inputs Needed
Naturally Occurring Nutrients
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Fewer Mineral-Based Nutrient Needs
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Promotes Soil Biology
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Improved Water Quality Abroad
Helps w/ Soil Retention
Lower Water Usage by Plants
Prevents Leaching
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Improves Water Quality
http://dmzaerial.com
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Video Links
◦ Beans w/ Biological Stimulant Application
 http://www.youtube.com/watch?v=FFwiZLEGY8M
◦ Over 200 videos under keywords:
 AIMQ II
 AIMQ 2.0
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Cloud-Enabled Flash Drive
◦ Captures Data from the Monitor and sends to cloud.
 Cloud: DMZ Server housed in Madison, WI.
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Brand Independent
◦ For Use In;
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CASE IH/New Holland
John Deere
Caterpillar
Ag Leader
Trimble
Etc.
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Crop Intelligence for the Farmer
◦ Saved online - Avoids pitfalls of physical storage media.
◦ VRT Mapping for Next Year.
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Business Intelligence for the Farmer
◦ Yield Information shows ROI
 Year to year comparisons
 On Demand Comparisons
 Online access anytime, anywhere with internet connection.
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Collaborative Decision-Making
◦ Information can be shared instantly with trusted advisors.
 Agronomist, Seed Dealer, Crop Consultant, etc.
 Near Real-Time
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Decisions can be made on data rather than guesses.
◦ Hybrids, Seed Treatments, Tillage, Biological Stimulants, etc.
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On/Off Switch
◦ Unit is always running when plugged in.
◦ On – Prompts Yield Link to act like flash drive.
 Asks farmer on yield monitor if he wishes to save.
◦ Off – Prompts Yield Link to auto-save.
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VRT Mapping
Hybrid Selection
Nutrient Inputs
Seed Treatments
Biological Stimulants
Business Intelligence
Commodity Trading
◦ Near RT Information
◦ Cumulative Information
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Inexpensive Soil Probe
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Goal $150-$250
More Data Points
Soil Moisture
pH Level
Soil Temperature
WIFI Enabled
Data Transfer to Yield Link
Data Transfer to Phone
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Cloud Computing
◦ Drone
◦ Combine
http://dmzaerial.com
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Video Links
◦ Project Answer Plot
 http://www.youtube.com/watch?v=tF_oY5DuBrQ
◦ Over 200 videos under keywords:
 AIMQ II
 AIMQ 2.0