Tesco in Central & Eastern Europe
Diversification to fuel growth
By David Gray
Retail Analyst
Planet Retail Ltd | December 2011
Tesco in Central & Eastern Europe
David Gray
Retail Analyst
David.Gray@planetretail.net
Planet Retail had the unique opportunity to visit four Tesco stores in Poland across all
formats – hypermarket, compact hypermarket and supermarket as well as Tesco’s first
self checkout-only store in Central and Eastern Europe (CEE). The following slides give
an overview of the key trends in CEE/Poland alongside findings from the store tours.
2
All images ©Planet Retail Ltd unless otherwise stated.
Contents
1. Tesco CEE strategy
2. Poland market overview
3. Roll out of key strategic initiatives
3
Tesco CEE Strategy
4
1
Tesco CEE strategy
Tesco is forecast to add more than EUR3 billion in sales and 350+ stores
to its CEE operations over the next five years.
Tesco CEE: Sales & Store Growth, 2011e-2016f
12
1,600
Banner Sales
Store Numbers
1,400
1,200
10
Banner Sales (EUR bn)
1,000
8
800
6
600
4
400
2
200
0
0
2011e
Note: e - estimate; f - forecast,
Source: Planet Retail
5
2012f
2013f
2014f
2015f
2016f
Store Numbers
14