Satellite Broadband In An Increasingly
Ubiquitous Telecom Environment
Do We Still Need Satellites?
April 2012
Caspian Telecom
Istanbul-Turkey
www.Yahsat.ae
Changing Landscape
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•
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Economic climate - Investment still needed in intensive telecommunications projects
while operators and service providers are looking to reduce capex in tough economic
conditions
Undersea cables - Port landing—but distribution/last mile challenges remain further
inland. In emerging markets in CIS, ME and Africa, last mile costs and time required
are prohibitive
Broadband expectation - previously 256kbps was classified as broadband now we
are looking at 1Mbps as the norm in all developing markets. In ME, 30 Mbps is
available today for those with fibre to the home—what about countries without?
Subscriber demands:
Low cost equipment
Competitive monthly subscription
Comparable to other broadband technologies
www.Yahsat.ae
Satellites need to
offer equipment
costs and monthly
pricing comparable to
other technologies
The Paradigm Shift
150- 180 Gbps
Capacity
2nd Gen Ka band
High Throughput Satellites
70- 100 Gbps
Capacity
Existing systems
(C & Ku band)
1st Gen Ka band
High Throughput Satellites
3 - 5 Gbps
Capacity
C / ku band
Bent Pipe Satellites
www.Yahsat.ae
Ka band systems
Broadband Demand Drivers
•
•
•
•
•
•
•
•
Open skies policy - Deregulation in most major markets.
Latent demand - Public sector and government support for
broadband.
Applications - YouTube, P2P, video streaming, etc
E-initiatives - E-Learning, E-Government, Medicine
Internet Explosion
VoIP on the rise
Remote office connectivity
Decrease in satellite CPE costs and pricing comparable to other
technologies
Source Internet World Stats.
Copyright © 2011, Miniwatts Marketing Group
www.Yahsat.ae
Growth Areas for Satellite Broadband
Business use in key verticals in
remote areas
Welfare/personal use in remote
areas
Backup for well served cities
Mobility
Fibre in the sky
•Oil and gas
•Utilities
•Government
•Banking
•Agriculture
•Military personnel
•Remote office staff
•Lifestyle residence
•Holiday homes
•Undersea Cable cuts
common
•Mission critical applications
•Airplanes
•Trains
•Marine/Yachts
•Backhaul services
•Last mile solutions for
Wimax/cellular
Broadband is no longer a luxury, but a basic public need.
Universal service will only be possible through inclusion of
satellite solutions.
www.Yahsat.ae
5
Pioneering initiatives for progress
Al Yah Satellite Communications Company PJSC (Yahsat) is a private joint stock
company fully owned by Mubadala, the investment arm of the Government of
Abu Dhabi, the capital of the United Arab Emirates.
“
Yahsat’s vision is to be the leading satellite
communications operator in the region, through
its optimum user solutions and partnership
approach.
www.Yahsat.ae
”
Yahsat Satellites Currently Under Construction
Y1A
Y1B
Contractor: EADS Astrium & Thales Alenia
Planned Launch: Q2 2011
Orbital Location: 52.5o E
Lifetime: 15 Years
Launcher: Ariane 5
Capacity/Payload:
Contractor: EADS Astrium & Thales Alenia
Planned Launch: Q4 2011
Orbital Location: 47.5 oE
Lifetime: 15 Years
Launcher: ILS-Proton
Capacity/Payload:
C-band: 8 of 36-MHz transponders and 6
of 54-MHz Transponders
Ku BSS: 25 of 33-MHz transponders
Ka-band Government: all secure
transponders used for military
Ka-band Government: all secure
transponders used for military
Ka-band Commercial: 60 spot-beams
www.Yahsat.ae
Yahsat services
Broadband
(Y1B)
High speed, cost-effective internet using commercial Ka multispot beam technology
Government
(Y1A & Y1B)
The first highly secure and reliable satellite service on military
Ka -band in the region
Connectivity
(Y1A)
High power C-band capacity via a single beam over Middle
East, Africa and Europe
Broadcasting
(Y1A)
Ku band capacity for broadcasting services, with highly flexible
switching capability
End-to-End
Solutions
Value added services that enable Yahsat to cater to
needs of clients requiring end-to-end solutions and
managed services
Yahsat offers a wide range of satellite services to meet all the major market
www.Yahsat.ae
requirements
Focus on YahClick Satellite Internet
Services
www.Yahsat.ae
YahClick Coverage & Characteristics
Coverage in 28 countries across
CIS, Middle East, Africa
and Southl Asia
Reach
YahClick will play a key role in the
economic development of the nations we
cover by connecting rural and urban
communities and helping create informed
societies
Affordability
Affordable connectivity to the internet will
go a long way in improving the economic
conditions of small and medium
businesses, particularly where they are
already facing many infrastructural and
financial challenges
Customer Service
YahClick business model will allow Service
Providers to focus on customer service
which will result in better quality of service
for the end users
YahClick will fast track the deployment of broaadband service and bring the internet to millions of
underserved
and un-served people and organizations at affordable price points
www.Yahsat.ae
YahClick Overview
•
•
To address the gap in broadband internet service provision in
Middle East and Africa, Yahsat will offer YahClick, a cost
effective, high speed internet connectivity via satellite using
its second satellite Y1B.
YahClick will cater to the broadband needs of small and
medium enterprises and individual consumers in unserved
and underserved locations throughout the Y1B satellite
footprint.
•
Yahsat will appoint reputable service partners in each
country to sell the YahClick service through their in-country
distribution networks.
•
Service partners will be responsible for providing a variety of
YahClick service packages at speeds, prices and Quality of
Service levels tailored to meet individual market conditions.
“Satellite
Broadband for all”
Cost-effective
internet broadband
service for consumer
and enterprise
markets using ka
multi-spot
beam technology.
Yahsat wants to provide cost-effective satellite broadband service
in the region by overcoming the limitations of the existing terrestrial & satellite systems
www.Yahsat.ae
The main driver for change
•
In a frequency re-use
scheme, the same frequency
is re-used numerous times
over different geographical
areas
•
Frequency re-use increases
spectrum efficiency which
directly translates into
increased throughput
•
Ka-band allows for frequency
re-use on satellites because
of its high frequency
•
In the example shown, the
“Yellow” frequency is used 17
times
Ka-band Frequency Re-use
SATSOFT
5° 0°
0.150
4-Color Frequency Re-Use Scheme
500 MHz
0.100
10°
250 MHz
10°
0.050
0°
5°
V
A
B
C
D
5°
0°
RHCP
LHCP
20200 MHz
19700 MHz
-0.000
-0.050
-0.100
10° 5° 0°
-0.150
-0.150
Frequency
Re-use
Higher
Throughput
-0.100
-0.050
-0.000
U
0.050
Lower cost
per bit
0.100
0.150
Satellites are now a viable option for delivering broadband to consumers around the world
www.Yahsat.ae
YahClick System Overview
www.Yahsat.ae
Changes to Addressable Satellite Market Segment
Corporate VSAT
Ku/C band VSAT
addressable
market
SMEs, High Net Worth
Individuals, Government
and Community Projects
YahClick
addressable
market
Home Consumers
www.Yahsat.ae
Changes to People’s Lives
YahClick brings 20Gbps of extra satellite capacity to the unserved and
underserved markets of Africa, South West Asia and the Middle East making
a multitude of business, community and government options possible.
More
capacity +
lower
equipment
pricing
Better
access to
remote
health care
www.Yahsat.ae
Lower total
cost of
ownership
Meet
government
financial
sector
redundancy
requirements
Greater
distribution
availability
Creation of
microenterprise
opportunities
Variety of
Product
offerings to
fit budget
More
connected
schools
Remote
banking
E-learning
opportunities
Making
NGO/UN
budgets
deliver
more to
the most
needy
Reducing
affordability
barriers to
access for
government
projects and
individuals
Community and
social
connectivity
YahClick – Key Differentiators
Affordable Terminals
& Bandwidth
CPE price at around US$350 and very competitive monthly
subscriptions for “real” broadband offerings, ranging up to 10Mbps
No Infrastructure
Investment
Yahsat invests in complete ground and satellite infrastructure – no
need for service partners to invest capital in infrastructure
Instant Availability
Cost Effective
Coverage
Instant availability across a significant number of markets
Cost-effective service to the remotest customers difficult to serve
with terrestrial broadband, supporting governments’ universal
service aspirations
www.Yahsat.ae
16
Product Segments
The YahClick product is versatile and suitable for multiple segments. This
includes:
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•
•
•
•
Consumers
Businesses with remote sites requiring
staff internet usage or corporate networks
Remote retail and point of sale applications
Internet cafés in remote areas
Community programs in unserved locations
• School Networks
• Medical Networks
• United Nations Programs
• Non-governmental organizations and
international relief agencies
• Emergency response
www.Yahsat.ae
YahClick - Applications
As most of the networks and applications are going to be IP based YahClick will
be an ideal solution for the following projects:
e-health e-science e-business e-education e-agriculture
e-employment e-environment e-government
Broadband for All
www.Yahsat.ae
www.Yahsat.ae
Thank You
Ahmed Halil
Regional Director
E-mail: ahalil@yahsat.ae
www.Yahsat.ae