SAKURA COLLECTION in Tokyo イベント展開
【Event development in the Tokyo Tower Foot Town Event Plan】
The events will be held in Tokyo Tower
Foot Town. The events will be conducted
in the A1 and A2 Halls, the outdoor space
and the observatory live stage on the first
floor of the Tokyo Tower Foot Town.
控
え
室
控
え
室
タワーホールA2
面積：約274㎡
有効面積：271㎡
【Event outline of Sakura Collection 2013 】
Content: Invite designers, actresses and top fashion models from six Asian
countries to conduct a fashion show and related events. Also, ‘Sakura Marche’, an
exhibition and sale of products collected from Japan and each of the participating
TOURISM
CROSS
CULTURE
FASHION
STUDENTS
AWARDS
countries will be held.
■ Fashion show by actresses and top fashion models
The participation of popular actresses and top models will
help bring maximum media coverage and exposure to the
event. We will invite Japanese celebrities and foreign
celebrities living in Japan to the show as spectators. Under
the theme ‘Japanese materials x traditional Japanese style’,
a fashion show will showcase dresses designed by
overseas designers. We expect publicity from both
domestic and foreign sources.
■ Exhibition with companies’ booth that
support their overseas development
An exhibition (for retail sales/PR/business meeting) will
be held that features some of the manufacturers and
companies that use traditional Japanese techniques in
their product production. The exhibition supports
companies to appeal to and to develop relationships with
designers from each of the participating countries and
foreign enterprises, as well as to develop concrete
business development.
number of booths: 20 \200,000～（3D）
exhibition stands
【SAKURA COLLECTION 2013 in Tokyo Tower】
■ SAKURA MARCHE
【Sales/Food & Drink Booth
・Table (dimensions: W 1800cm × D 600cm × H
700 cm)
・Tablecloth
・The use of an IH heater is negotiable.
table
１
\65,000～（3D）
■ Talk Event/Live Event
・For the stage use only
・The use of broadcasting and/or audio equipment is
subject to negotiation with the event site coordinators.
・Some of the events’ contents may be subject to
negotiation with the event site coordinators.
stafe
１hour
\50,000～
SAKURA COLLECTION 2013
Expected supporters and sponsors (under negotiation)
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Dates: Friday, October 4 through Sunday, October 6, 2013
Time: 10:00-21:00 (open 9:00/start 10:00) *this is still being
finalized
Place: Tower Hall A1 and A2 of the Tokyo Tower/Club 333
(An authorized project plan for the Tokyo Tower’s 55th
anniversary business programs)
The attributes of the Tokyo Tower as seen by visitors; expected
number of visitors
The new strategy of the Tokyo Tower: “To move
away from being a sightseeing place”, while
targeting “individual customers” from the Tokyo
metropolitan area.
Annual number of visitors: approximately 3 million
・Number of visitors during the Golden Week holidays in 2013:
120,000 (in 10 days), an average of 12,000 visitors per day
・The number of couples visiting has increased due to the opening
of a café in the observatory.
・The number of returning guests has increased due to the
continuing operations of small-scale events.
・The number of female office workers visiting after work has also
increased.
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