WELCOME!
2012 Circle Ten Council Kickoff!
The 2012 Popcorn Sale is here!
What’s in it for YOU?!
1. Kickoff Your Unit’s Popcorn Sale!
2. New Popcorn Trainings!
3. Sales Kits!
4. INCENTIVES that Motivate!
Build the BEST Popcorn Kickoff!
The Kickoff is the single most important factor for
you having a good sale
Have a 30 to 45 minute fun-filled Popcorn Kickoff:
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
 Have role plays and practice the sales script
 Help your Scouts gain the confidence to sell!
Build the BEST Popcorn Kickoff!
Kickoff Tools for You
• Refer to pages 10-11 in the Popcorn Sale Guidebook
• Training videos from leaders.trails-end.com
• Customize the Kickoff Presentation in the Virtual Sale Planner
• Invest a little in your kickoff to reap huge rewards with your
sale!
Build the BEST Popcorn Kickoff!
Want to close sales? Take the following approach when speaking
to a potential customer…
•
Hi, my name is _____ and I’m a C/B scout w/ P/T # ___.
•
I’m selling popcorn so I can ______.
(go to camp / pay for my scouting program / earn a scholarship)
•
I have a goal of $____.
•
You can help me reach my goal by trying some of my popcorn!
•
Will you help me?
More effective than asking,
“Want to buy some popcorn?”
Communicate After the Kickoff
It’s important to follow up after your kickoff and
throughout the sale with important sale information.
Use email, social media, and meetings to remind families about:
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•
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Sales goal for each Scout
Key Sale Dates
Scout rewards available
Online/mobile selling
Go to leaders.trails-end.com to access communication tools:
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Email Library
Promotional Images
Scout and parent handouts
NEW Products
NEW Chocolate Lover’s Collection
•
•
•
•
Chocolatey Caramel Crunch
White Chocolatey Caramel Crunch
White Chocolatey Pretzels
Milk Chocolatey Pretzels
0g trans fat across the entire product line
NEW Products
NEW Premium Chocolate Lover’s Collection
•
•
•
•
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White Chocolatey Caramel Crunch
Chocolatey Caramel Crunch
Chocolatey Peanut Clusters
White Chocolatey Pretzels
Milk Chocolatey Pretzels
0g trans fat across the entire product line
NEW Products
NEW Sweet & Savory Collection
•
•
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NEW Sour Cream & Cheese Corn
NEW Milk Chocolatey Pretzels
Butter Toffee Caramel Corn
0g trans fat across the entire product line
NEW Products
NEW Cheese Lover’s Collection
•
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NEW Sour Cream & Cheese Corn
Cheddar Cheese Corn
White Cheddar Cheese Corn
0g trans fat across the entire product line
NEW Products
NEW Double
Caramel Crunch
NEW Stand-Alone
Cheddar Cheese Corn
with a hint of cheese
0g trans fat across the entire product line
Reminder:
Is your unit participating in the
Show and Sell?
This is the Last Day to submit your
Show and Sell Orders on the
www.trails-end.com
2012 Sale Kit
Set Your Sales Goal – Fill-it Up!
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
To Hit Your 2012 Sales Goal….
REMEMBER THIS…
Take Order sale is the backbone of the campaign.
Highest per container average!
Best close rate!!
Keep and use your old sales forms from previous
sales – those old take order forms are a warm
lead list!
Commission Structure
26% Base Commission
1% Attending the Popcorn Kickoff Today
1% Turning your Money by Nov 30 at
either Dallas or Fairview Council
Service Center
28% Total Commission to Your Unit
Incentives! Incentives! Incentives!
• Build your own Unit-Level Incentives
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Pie in the Face FILL IT UP Sellers!
Top Seller Prizes!
Top-selling Den – Pizza Party!
• Already available to you and your Scouts:
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Council-Sponsored Scout Rewards Program
Bonus Trail’s End National Rewards
Bonus Council Incentives
2012 Scout Reward Levels
Physical prize options available at lower levels.
Sell $250
Sell $450
Sell $350
$10 Gift Card
$15 Gift Card
$20 Gift Card
Binoculars
LEGO Creator
LEGO Creator
Blue Roadster
Propeller Adventures
Nalgene
Water Bottle
6-Piece Camp Kit
Multi-fuction Knife
Choice of one prize at the level attained
2012 Scout Reward Levels
Sell:
Gift Card:
$650
$30
$850
$40
$1,100
$55
$1,300
$75
$1,800
$110
$2,300
$150
OR
Trail’s End National Rewards
Funded by Trail’s End
Face-to-face, online and mobile sales count!
$1,500 Club
Earn a $50 Amazon.com or Walmart Gift Card!
College Scholarship:
Sell $2,500 once and 6% of your total sales each year
is invested in your own college scholarship account
The Incentives Keep on Coming!
From Circle Ten Council…
The Incentives Keep on Coming!
From Circle Ten Council…
The Incentives Keep on Coming!
From Circle Ten Council…
Circle Ten Council
2012 Top 5 Salesman Incentives!
Dallas
Mavericks
• 20 tickets for a game
in the 2012-2013
Season
Circle Ten Council
2012 Top 5 Salesman Incentives!
Texas Legends
• Suite for 18
• Autographed Bball
• Half-Time on court
recognition
• Goody bag for all
youth in suite
Circle Ten Council
2012 Top 5 Salesman Incentives!
Dallas Stars
•
•
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Suite for 18
Autographed Hockey Stick
Zamboni Ride
Penalty Box Pre-Game Warm Up
Stars Goody Bag
Circle Ten Council
2012 Top 5 Salesman Incentives!
Mesquite Rodeo
• Luxury Suite for 10
• Sneak Peak of Rodeo Animals
• Autograph session w/Rodeo
Cowboys
Circle Ten Council
2012 Top 5 Salesman Incentives!
FC Dallas
• 20 tickets for a Spring 2013
game
• On-field activity
• Autographed ball
• Half-time announcement
Key Dates
August 25 – 2012 Council-wide Kickoff (Campaign Launches)
START SELLING!
August 25 – Show N Sell Unit Orders Due to Council
September 8 – Show N Sell Product Pick Up
EMPIRE TERMINAL WAREHOUSE (Garland)
October 22 - 2012 Poptober Campaign Concludes
SALES CEASE
ALL UNIT POPCORN ORDERS DUE TO COUNCIL
October 26 – Prize orders & back up documents due
Show N Sell Money Due
November 10 – Product Pick Up
November 30 – Take Order MONEY DUE TO COUNCIL
THANK YOU!
©2012 Trail’s End®. All rights reserved.