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CHALENGES OF HUMAN

RESOURCES IN CHANGING

LANDSCAPE OF AFTA

THE CHALLENGE

Cultural Adaptation

Talent War

Compensation & Benefit

Talent Acquisition / Recruitment

Talent Retention

Talent Acquisition /

Recruitment

Hospitality and

Catering Talent

Realities :

High education does not necessary stand for talent

Talent is hard to attract due to competition with other industries

Demand increases due to the rapid growth of the Hospitality & Catering industry in Asia

Loyalty is portable – Talent can move because money and spare time matters

Young talent aim for short term objectives

Most Productive Talent

Sourcing Methods

Employee referrals

Hire for attitude – Train for skills

Campus visits

Networking trough industry association

Hotel School Trainee and Graduates

Hotel / Group Promotion and Transfer

Hotel Internal

Promotions

Recruitment Methods and Sources

Internal Sources

Job Postings on notice board

(Employee referrals)

Group Transfers

Create Talent

Inventories for new employee

(DW Potential, Trainee,

Internship)

School placement /

Internship

Trough related associations

Job Fair

International

Executive Search

Companies

Recruitment Methods and Sources

External Labor Market

Walk-in applicants

Traditional Media

Local Employment

Agencies

Internet

Regional Challenges

INDONESIA

Local staff with qualification and education prefers to work overseas or on cruise ships

• Few professional qualified hotel schools available

THAILAND

• Low business flow due to unstable political situation causes high fluctuation of labor demand

• Cost managed situation due to low business flow

• Salary budget limitation for the position / talent required

• Lack of local skilled talent requires recruitment out of other provinces which result in higher labor costs

MYANMAR

• Remuneration issue

• Local staff with qualification and education prefers to work overseas or on cruise ships

• No reputable hotel school available

Impact on Hotel Performance

 Invest into the future

Company trained employees which can be instantly effective

Support structured succession planning

Stabilization of service standards

Improved guest satisfaction

Long term lower recruitment costs

Talent Retention

Continues Struggle

Discussion

Present landscape

Retaining Gen X and Gen Y

Retention Strategies and its Challenges

Current landscape

Financial

Non

Financial

Reasons they leave

The job or workplace was not as expected

The mismatch between job and person

Too little coaching and feedback

Too few growth and advancement opportunities

Feeling devalued and unrecognized

Stress from overwork and work-life imbalance

Loss of trust and confidence in senior leaders

Current landscape

The 7 Hidden Reasons Employees Leave: How To Recognize The Subtle Signs and Act Before It’s

Too Late, by Leigh Branham, 2005

Current landscape

Why some works, some doesn’t?

Current landscape

An engage employee are those whose needs are met

Current landscape

By measuring how engaged our employees are to the company will allow us to view what matters most to the employees

– Tailor Fit the Retention

Current landscape

Engagement for Retention

Impact Investigate

Implement

Current landscape

Q12: Gallup Employee Engagement Metric

1.

2.

3.

4.

9.

10.

11.

12.

7.

8.

5.

6.

I know what is expected of me at work

I have the material and equipment to do my job right

At work, I have the opportunity to do what I do best everyday

In the last seven day, I have received recognition or praise for doing a good work

My supervisor, or someone at work, seems to care about me as a person

There is someone at work who encourages my development

At work, my opinion seems to count

The mission/ purpose of my company makes me feel my job is important

My coworkers are committed to doing quality work

I have a best friend at work

In the last 6 months, someone has talked to me about my progress

The last year, I have had opportunities at work to learn and grow.

Copyright 1998 Gallup, Inc.

Current landscape

Every one of the twelve questions was linked to at least one of the four business outcomes :

1.

Productivity

2.

Profitability

3.

(Employee) Retention

4.

Customer Satisfaction

Five of the twelve questions revealed a link to staff retention :

1. Do I know what is expected of me at work ?

2. Do I have the materials and equipment I need to do my work right ?

3. Do I have the opportunity to do what I do best every day ?

4. Does my supervisor, or someone at work, seem to care about me as a person ?

5. At work, do my opinions seem to count ?

Retaining Gen X and Gen Y

Understanding the different generation helps in Tailor fitting the Retention

Retaining Gen X and Gen Y

Generation X born 1965 – 1981

• Value the freedom to set their own hours

• Has an entrepreneurial attitude that focuses on diversity, challenge, responsibility and creative input.

They change jobs if there are no opportunities for advancement.

• Prefer to work by themselves rather than in teams.

• Like continuous feedback.

• Can adapt quickly.

• They are motivated, hardworking and ambitious but value work and life balances.

A hands-off approach often works best when mentoring, supervising or working with this generation.

Generation Y born 1980 - 1995

High expectation – Managers who are highly committed in their expert development.

• multi-task

• favor communications through e-mail and text messaging.

• Immediate feed-back and praise will inspire and motivate this generation.

• Strive to work more quickly and better than other workers.

• They desire shot-term goals with tight deadlines so they can build up their skills and responsibility.

Frequent meetings and reassurance will assist in keeping Generation Y keen and engaged.

Retaining Gen X and Gen Y

Generation

X

Generation

Y

• Ensure Growth

• Provide Trust

• Feedback

• Lead by right

Leadership

• Career Growth

• Feedback

HR and Leaders are expected to:

Understand the diversity of expectation

Have the skills to effectively communicate crucial concerns

Human Resources and leaders should become Agent of Change and stay up to date with today’s trends in business.

Retaining Gen X and Gen Y

Generation Z born since 1996

• Came from wealthier parents with less siblings.

• They are more complicated and appear older that their age.

• They have highly developed multi-tasking skills and can move quickly from one task to another, putting more emphasis on speed than accuracy.

• They will have an advantage in the workforce because they will start work at a time when the last of the baby boomers will eventually leave.

They will be ideally suited to take up the high-tech occupations for which they are better accomplished than either the X and Y Generations.

Retention Strategies

Employee retention has as much to do with who you hire as what you do after he or she is hired

80% of turnover can be attributed to mistakes during the hiring process (Harvard Business Review)

Retention Strategies

Talent Retention Strategies

Recruit the right person

Create a healthy environment

– with strong culture

Share information and knowledge

Trust and empower talent

Recognize achievements

Performance Feedback

Career Path Progress

Retention Strategies

Talent Retention Strategies

Recruit the right person

Create a healthy environment – with strong culture

Share information and knowledge

Trust and empower talent

Recognize achievements

Performance Feedback

Career Path Progress

Effective Leaders

Create Employee

Retention

Retention Strategies

Survey Fact

39% of workers said their supervisor failed to keep promises

37% indicated their supervisor failed to give credit when due

31% said their supervisor gave them the "silent treatment" during the past year

27% report their supervisor made negative comments about them to other employees or managers

24% indicated their supervisor invaded their privacy

23% said their supervisor blamed other to cover up personal mistakes or minimize embarrassment

Study conducted by FSU professor Wayne Hochwarter and two doctoral students - Paul Harvey and Jason Stoner

Retention Strategies

Leaders

Agent of

Change

Coaches/

Mentors

No longer can leaders lead by fear

Nobody’s afraid anymore

Coaches/

Mentors

Retention Strategies

Coaches/

Mentors

Successful implementation of Retention

Program

Understands what fits –

Tailor Fit the needs

Trust =

Engagement

Retention Strategies

The talented employee may join a company because of its charismatic leaders, its generous benefits, and its world-class training programs.

But how long that employee stays and how productive he is while he is there is determined by his relationship with his immediate Leader .

Thank You

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