


Raise funds for our Unit programs
Support Unit programs through funds matched
by Trails End to the Council
Teach our youth to work and be self sufficient

See Page 12


Take some of the pain out of the sale with good
training upfront
Give you some tools to use in educating and
empowering your Scouts and their parents
The single most important factor to
improving your sale is to have a goal!
The Sale is not about popcorn it is about
FUNding your Scouting Program for the
year!
There is help available in the District,
online, at the Council and at Trails End
to assist you in making your sale
successful.









Aug 15
Aug 17
Sept 13
Oct 18
Oct 19
Nov 14
Nov 14
Dec 5
Dec 6
Unit Budgets Due
Show and Sell Orders Due
Product Distribution
Popcorn Return
Take Order Due
Product Distribution
Prize Orders Due with Payment
All Payment & Prize Orders Due
Base Commission Drops 10%

30%
1%
2%
2%
Base Structure
Budget by August 15
Average $400 per sales
Average $600 per sales

10%
Drop in Base Structure for payments
after Dec 5





Please plan on paying with one check to the
council.
Checks can be post dated to December 5. Checks
not posted dated will be cashed.




Unit budgets are due to your District Popcorn
Kernel by August 15.
Plan the activities that you want to do this
coming year.
The popcorn sale is not about popcorn,
it is about FUNding your program!
Remember to include charter renewal, Boy’s
Life Magazine and Summer Camp.



It is strongly suggested that boys are able to
keep part of the commission they earn.
There has been some concern regarding IRS
rulings.
Include items such as advancement, leadership
& participation into determining their personal
commissions meets the requirements of the IRS
to the best of our current understanding.




Each Scout should have a sales goal based on
the Unit’s budget.
Scouts who sell more should be rewarded
more.
Scouts who sell less or don’t sale should pay
for their portion of the program.
Setting sales goals is the most important tool
for success.
(more on this later)





Due August 17 to Council.
Log into the Trails End System.
Ordering by cases not containers.
Everything but $60 Chocolate Tin is available.
Base your order on your goal!





Break down sales to be less intimidating
Encourage higher sales with bonus credit –
have Unit prizes
Hold a kick off (see Trails End Guide)
Hand out a Unit sales guide to parents – give
them dates, times & incentives
Hold a celebration for a great year of sales.

Resources on the Trails End Website



Have Scouts collect payment as they go.
Checks should be made to the Pack or Troop.
You can use things like a Square to take credit
card payments, find out more by going to
www.square.com.


Avoid going crazy, keep a paper trail of where
the popcorn goes.
You can use the Council’s product swap form
on the Council’s popcorn webpage.



Encourage Scouts to do some online sales. A
good idea is to attach a card with the scouts
online account information to each product
sold.
Problems with internet sales needs to be
resolved directly with trails end.
Payouts for online sales will take place in
January after the Council receives payment
from Trails End.

Neighborhood Show N Sell blitzes are great
ways to kick off your popcorn sale. Keep track
of customers for yearly repeating sales.



Fred Meyer and Carrs will be managed by the
District Popcorn Kernels.
Get written permission from managers to be at
other stores and take it with you.
Conflicts between Units at stores have threated
our ability to be at some stores. We need to set
a better example for our youth. Units in conflict
will lose their 2014 District managed store
fronts and will not be assigned store fronts in
2015.



Product can be returned in Anchorage up to
October 18.
Please fill your Take Order needs out of the
Show N Sell order.
Only full cases can be returned.





Have a Unit Turn in Date a Week Prior.
Have Scouts who are doing Online Sales Turn
in their order forms by October 3rd.
Take out any inventory on hand from the Show
N Sell that can be used to fill the order.
This order is by cases and containers. Order
exactly what you need to finish up your sale.
Keep copies of order forms for next year’s sale.


Council is doing the prizes through national
supply this year.
List of Scouts Form and the
Unit Prize Order Form will need to be turned
in along with the check by the November
popcorn distribution.



Patches and the $600 club prizes will be
handed out when payment is turned in.
Gift Cards will be emailed directly to the Unit
popcorn kernel.
Prizes will be shipped from National Supply.
We are hoping they do well. Sometimes they
get behind.


$600 Club
Nerf Gun




$1200 Club
$25 Gift Card
Entered into the drawing for an ATV



$2,400
Entered 2nd Time in the ATV drawing




$2,500 Trails End Scholarship
Qualify for Scholarship – 6% of sale is entered
into the scholarship.
Form needs to be sent to John Lubbers in
Anchorage.
Scouts who qualified in the past need to send
in a form each year they qualify.






$3,600 Elite
Second $25 Bonus Gift Card
Entered 3 times for ATV drawing
$4,400 and Up High Rollers Club
Scouts who sell over $4,400 will get a debit card
for 4% of their sale for the level they achieve.
Levels go up in increments of $400. ($4,400,
$4,800, $5,200 etc.)
Presentation By: Nikki Kulla
Northern Star Council
St. Paul, Minnesota




Encourage Units to Utilize Min/Max
Budgets
Make The Sale Simple
Put Together Starter Packs for
Show and Sell Product
Get Community Support
Maximum :
Budget with Wants
Minimum :
Budget With Only Needs
$2,400
MINIMUM PACK
BUDGET
40
SCOUTS
$60
PER SCOUT
$4,025
MAXIMUM PACK
BUDGET
40
SCOUTS
$100
PER SCOUT
UNITS SET PACK/TROOP DUES BASED ON THE
MINIMUM BUDGET, AND THEIR FUNDRAISING
GOAL USING THE MAXIMUM BUDGET
Product Total
Sold
Unit
Profit
Dues Owed
By Scout
$351 and Up
$61.43 and Up
$0
$301-$350
$52.68 - $61.25
$10
$251-$300
$43.93 - $52.50
$20
$201-250
$35.18 - $43.75
$25
$151-$200
$26.43 - $35.00
$35
$101-$150
$17.68 - $26.25
$45
$100 and Under
$17.50 and Under
$60
 If Every Scout Sells The Per Scout Goal The
Maximum Budget Is Funded
Have Prizes in addition to the Council’s Prizes.
 Have a Party
Invite Only- for Scouts Who Met The Goal
 Make It Fun (ex. Pizza Party/Lock-In)
 Hold The Event In January When The Holidays
Are Over To Allow More Scouts to Attend
 Break Down Sales To Be Less Intimidating
 Encourage Higher Sales With Bonus Credits
 Hold A Popcorn Kick- Off To Pump Up Scouts
 Hand Out A Unit Sales Guide With Clear Info
To Parents
 Hold A Celebration For A Great Year Of Sales
Example: Fall Trails End Popcorn Sale Using 5 Weeks of
Sales
Sales Goal
Sales Per Week
Sales Per Day
Average # Items
Per Day
$350
$70
$10
1
$750
$150
$20
1.5
$1000
$200
$27
2
$1500
$300
$40
2.5
$1750
$350
$47
3
$2000
$400
$54
3
$2500
$500
$68
4
Example of Bonus Credits For Scout
When Higher Sales Are Reached
If Scouts
Sales Total
$0 - $999
If Scouts
Sales Total
$1000$1749
If Scouts Sales
Total
$1750 and Up
Scout
17.5%
Unit
17.5%
Total
35%
Scout
21%
Unit
14%
Total
35%
Scout
24%
Unit
11%
Total
35%
Throw Some
Pies!!!!
 Create An Assortment Of Product To “Check Out” To scouts For
The Show And Sell Method of Sales
 Make Starter Packs Based On Average Sales Of Each Product In
Your Area
 DO NOT Include The Higher Priced Items In Starter Packs Unless
Scout Sells Over $1000
 Example Of A $300 Starter Pack
1- Chocolaty Caramel Crunch
1- White Pretzel
1- Chocolaty Drizzle
2- Caramel with Almonds/Pecans
1- Kettle Corn
2- Unbelievable Butter
2- Butter Light
1- Buffalo Cheddar
6- Caramel Corn 11oz
2- Popping Corn
 Encourage Units To Operate Store Front
Booths
 Encourage Service Hours To Give Back To
Businesses Who Allow Scouts To Set Up At
Their Store
 Demand Appropriate Booth Behavior!!!
 2 Scouts/2 Adults/2 Hour Shifts
$10,000
$0
$20,000
Registered Scouts: 25
Scouts: 35
Scouts: 40
Scouts: 45
$60,000
Registered Scouts: 35
Registered Scouts: 35
Scouts: 40
$50,000
Registered Scouts: 40
Scouts: 40
$40,000
Registered Scouts: 40
Registered Scouts: 70
Registered Scouts: 80
Registered Scouts: 60
Scouts: 60
Scouts: 50
$80,000
$70,000
Pack 120
Pack 119
$30,000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
1400
1333
1200
1053
1000
837
800
600
600
675
686
912
700
450
400
240
200
100
100
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
The single most important factor to
improving your sale is to have a goal!
The Sale is not about popcorn it is about
FUNding your Scouting Program for the
year!
There is help available in the District,
online, at the Council and at Trails End
to assist you in making your sale
successful.

Run by Unit kernels