Port Melbourne Football Club in 2015
Sponsorship Proposal - 2015
Overview
* Victorian Football League (AFL Victoria)
• Port Melbourne Football Club Sponsorship
• Media
• VFL Telecast Numbers
• 2014 ABC televised games
• PMFC Further Opportunities
• Current PMFC Partners
• Promotion
• Special Sponsorship Packages
• Benefit Summary
• Proposed Term and Investment
• New Function Room & Administration Facility
Captain John Baird & Coach Gary Ayres
2011
AFL Victoria
• AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
• The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
• AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria,
providing enjoyment and well being within an inclusive environment
• Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the
Victorian metropolitan and country leagues
• The same number of people attend Victorian community football each week as a round of AFL matches
• The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in
Victoria and has been running since 1877
Port Melbourne Football Club – Sponsorship - 2015
Designations:
• Support Partner of Port Melbourne Football Club
• Support Sponsor of Port Melbourne Football Club
Assets:
• Average home game attendance (9) games for 2014 – 1,650 patrons
• Average VFL Final’s attendance (3) games for 2014 – 4,100 patrons
• Signage at all PMFC games including telecast home games (including VFL Finals Series)
• Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2)
• Port Melbourne ABC telecast away games 2014 (3)
• VFL Final Series ABC telecast games in 2014 (6)
• Port Melbourne ABC telecast finals games in 2014 (3)
Port Melbourne Football Club – Media
Media:
• In 2014 - 5 x 3 hour broadcasts featuring Port Melbourne Football Club on ABC TV (Audience figures courtesy AFLV & ABC
Television)
• In 2014 - 6 x 3 hour broadcast on ABC TV (VFL Final Series)
• In 2014 signage featured in ABC TV pre-game interviews
• In 2014 VFL Final Series Port Melbourne featured in 2 games
• The opportunity to advertise in Weekly VFL Record featuring company brand (4,000 editions per week)
• Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites
• website link on PMFC website
• Radio coverage – Community Radio (eg. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia Radio)
• Herald Sun & The Age provide coverage to AFL Victoria’s premier competitions
• Leader and Weekly Community Newspaper coverage in relevant areas
• Port Melbourne Football Club Facebook & Twitter pages
Victorian Football League – Telecast Numbers
VFL 2014:
P18+
% Metropolitan Area
Average
Regular Season
6%
33,000
Qual/Elim Finals
7.05%
33,000
Semi Finals
3.3%
20,500
Preliminary Finals
13.6%
75,500
30%
198,000
Grand Final
2014 ABC TV Games
Round 3 v Werribee Tigers @ Port Melbourne (22,000)*
Round 9 v Geelong @ Geelong (43,000)*
Round 10 v Footscray Bulldogs @ Port Melbourne (29,000)*
Round 13 v Sandringham @ Sandringham (43,000)*
Round 16 v Richmond @ Richmond (44,000)*
Qualifying Final v Box Hill Hawks @ Port Melbourne (30,000)*
Semi Final v Sandringham @ Port Melbourne (21,000)*
Preliminary Final v Footscray Bulldogs @ Port Melbourne (69.000)*
•
ABC viewing figures
Port Melbourne Football Club – Further Opportunities
Opportunities for 2015 and beyond:
• Match day Promotions
• Themed Round
• PMFC database communication
• PMFC partner networking
• PMFC match day functions
• PMFC Game admission for staff and guests
Jubilation Reigns Supreme
Current Port Melbourne FC Partnerships
Port Melbourne FC Partners:
Port Melbourne FC Support Sponsors:
PMFC Platinum Sponsors:
Promotion
Signage – Option 1
•
fence signage 3600mm X 900mm - $1,500.00 + GST
Signage – Option 1A
•
Fence signage 4800mm X 900mm - $2,000.00 + GST
Signage – Option 2
* billboard signage - $4,500.00 + GST (subject to availability)
Signage – Option 1 & 2 (Option 3)
• $5,500.00 + GST
Signage – Option 1A & 2 (Option 3A)
* $6,000.00 + GST
PMFC Hospitality:
• Sponsor and guests are entitled to attend the President’s Luncheon (9),
Special Sponsorship packages
Sponsor the Home or Away Coach’s Box - $5,000 + GST (N/A)
Sponsor the Home or Away Statistician’s Box - $2,500 + GST
Sponsor the Timekeeper’s Box - $2,500 + GST
Sponsor the Broadcaster’s Box - $2,500 + GST
Sponsor Game Day LED display sign - $12,500 + GST
Sponsor LED Electronic Scoreboard - $20,000 + GST
Benefits Summary
Designations
Branding
•Support Partner of Port Melbourne Football Club
•Support Sponsor of Port Melbourne Football Club
• Arena signage
• Billboard signage
• Company Logo displayed on LED Electronic Scoreboard at all games played at North Port Oval
•Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites
•Website link to PMFC website
• Port Melbourne Football Club Facebook & Twitter promotions
•NB : all signs FOC , sign writing at sponsor’s cost
Port Melbourne Football Club
• Port Melbourne Football Club to circulate all advertising material via electronic media
Media
•Channel 7 telecast games (new in 2015)
•VFL Football Record
Proposed Term and Investment
Proposed Term:
•
A one year agreement through to the end of the 2015 VFL Premiership Season
•
with option to renew for 2016 and 2017 in July 2015 (terms to be determined)
Required Investment:
•
In consideration of the selected package with rights and benefits presented, sponsor to pay over
the term of the agreement
• Year One
Option 1 - $1,500.00 + GST, Option 1A - $2,000.00 + GST Option 2 $4,500.00 + GST, Option 3 - $5,500.00 + GST, Option 3A - $6,000.00
• Year Two
$XXX,000 (option)
• Year Three $XXX,000 (option)
Port Melbourne Football Club
Premiers & Champions
2011
21 Games – 21 Wins
New Social & Administration
Facility
14
Floor Plan New Facility
15