1. Strategic planning (25%)

advertisement
Best Outdoor Campaign Entry Form
Category for Entry :
Agency Name :
Media Planner/Team:
Creative Team :
Client Name:
Product:
Campaign Name:
Date Campaign Ran:
Format/Formats Used :
1. Strategic planning (25%)
Maximum 500 words
Outline market background, campaign goals, target market, plan, why Outdoor etc.
…
2. Tactical Planning (25%)
Maximum 500 words
Understanding of key variables in Outdoor planning process – timing/use of formats/regionality/weights/innovative
planning and demonstrable cost efficiencies via CPTs etc. Non-JNOR formats will be allowed for.
…
3. Poster Design (25%)
Maximum 200 words
Understanding of how the poster creative needs to work in synergy with the medium to achieve communications objectives.
…
4. Results (25%)
Maximum 200 words
The client / agency to outline how the campaign was a success via corroborating sales / research results etc.
…
Images
Images must be inserted into this Powerpoint document in jpeg format RGB at a
maximum size of 1200 pixels wide or 1200 pixels high at 300dpi.
The maximum size of Powerpoint document must be less than 8mb.
Images
Images must be inserted into this Powerpoint document in jpeg format RGB at a
maximum size of 1200 pixels wide or 1200 pixels high at 300dpi.
The maximum size of Powerpoint document must be less than 8mb.
Images
Images must be inserted into this Powerpoint document in jpeg format RGB at a
maximum size of 1200 pixels wide or 1200 pixels high at 300dpi.
The maximum size of Powerpoint document must be less than 8mb.
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