Aastra BluStar 8000i Desktop Media Phone
with Aastra MX-ONE and Aastra 700
© Aastra - 2012
Agenda
BluStar Overview
• Introduction & “the big picture”
BluStar Product Offer
• BluStar 8000i Desktop Media Phone
• Integration with MX-ONE and Aastra 700
CIO Perspective
• ROI
2015-04-08
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Aastra BluStar Ecosystem
Aastra BluStar marks a new era in enterprise communications.
It takes business communications to a new level across a choice of devices,
providing consistent user experience by using video as the key driver.
The term BluStar Ecosystem refers to Aastra’s portfolio of UCC clients
(Unified Communication & Collaboration), which consists of different software
and hardware based components.
The BluStar productivity enhancing tools are the answer to the needs of
modern enterprise communications today. Easily choose perferred
communicaton device depending on your working needs.
2015-04-08
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BluStar Ecosystem Overview
Aastra’s focus across the portfolio is to deliver a unified customer
experience, facilitating adoption with a consistent user interface,
regardless of the device used, while enabling users to be more
productive.
Direct integration with Aastra communiation
platforms ensures high performance,
feature rich and secure communications
Independent BluStar video conferencing
and collaboration solution to open up new
markets
Based on open standards
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BluStar 8000i Desktop Media Phone
On your desktop - a new high-end device.
Always available, with biometric authentication
all functions are available instantly
13” touch-screen, and an intuitive user interface.
Accessing and using all of the built-in features and
applications is made easy, providing an enhanced way
of communicating
HD video and outstanding audio enables
high quality communication with one or more
participants, providing a rich in-person experience
Its unique design guarantees professional ways of
working and using new collaboration services
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BluStar 8000i Features
Large 13 inch color LCD display
•
1280x720 pixel HD image
•
Additional pixels for control buttons
13”
Capacitive touch display supporting gesturing
• Flick left/right and up/down, drag and drop, etc.
Easy and secure log-in & hot-desking
• Personal configuration follows user across devices
• User configuration stored in centrally stored user config. file
Biometric reader – secure access at your fingertips!
• Up to 5 fingerprints per device
• Each print associates specific configuration profile
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BluStar 8000i Desktop Media Phone
HD Video Camera
With Wide FOV
Four microphones
Steerable array
Large Touch Screen
13” TFT capacitive
13”
Intuitive ergonomic
User Interface
Three Speakers
Enhanced audio &
stereo playback
Rear Cable Access
Home key & Apps key
Traditional Interface
Small footprint & familiar
keys and handset
Biometric Reader
Easy sign-in & hot
desking
EU & NA power cord comes in box.
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BluStar 8000i Video Features
Privacy
shutter
Hardware accelerated HD video
• 1280x720 H.264, 30 frame/second
• 128 kbps to 6 Mbps capable
70°
Adjustable
camera and
screen tilt
HD camera
• 70 degree field of view (FOV)
• 720p progressive scan camera
SIP call control and H.264 video
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BluStar 8000i Audio Features
4-Element smart microphone array that
track the voice location to eliminate
unwanted background noise.
Automatic gain control
G.722 Wideband audio codec, G.711
3 High-Fidelity speakers (L/R &
Center/Bass) for superior audio
Full-duplex Audio
Stereo acoustic echo canceller (AEC)
Individual and global volume controls
to manage each participant’s audio
settings
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BluStar 8000i Connectors
Dual port Gigabit Ethernet ports
RJ9 Headset Jack
3.5mm microphone jack, supports 18KHz wideband
3.5mm stereo headphone jack, supports 18KHz wideband
2 x USB 2.0 ports (for future use)
DC power connector (external AC adapter)
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Intuitive and User-Friendly Interface
Designed to make its intended use highly intuitive – from
traditional phone interface to clear touch screen controls
Built in localization
• English, French, German, Spanish, Italian, Chinese, Japanese
Will support downloadable language packs for further localization
ICON based UI with clear, large colorful controls
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Intuitive and User friendly Interface
Advanced Contact management
• LDAP , Active directory and CSV file
download support
• Global, all inclusive, “all in” Search capability
o Across all structures; favorites,
contacts, global address book, history
o Across multiple fields, first name, last
name, company name
• Real time, converge as you type
Presence indication for immediate
availability status
Explore MX-ONE and Aastra 700 Multimedia Solutions
© Aastra - 2012
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Intuitive and User friendly Interface
Ad-hoc 3-party conferencing
• No need to reserve ports or book
resources, simply add participant as required.
Picture in picture “self view”
• Monitor self view during calls
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Natural Collaboration with BluStar
BluStar is a natural collaboration tool
Aastra’s vision is to bring natural collaboration to every desktop:
• Face-to-face video calls provide a rich in-person communication
experience.
• Ad-hoc video conferencing just a click away
– brings people instantly together.
• Intuitive communication experience
with true HD video & audio quality.
• Powerful collaboration tool,
easy and convenient to use.
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What Do We mean by “Natural Collaboration”?
Working together with one or more people as if
you were physically face to face
Get visual and audible feedback from
counterparts – unimpaired by the spatial
disconnection. The quality of image and audio is
so good - as if you were really together!
Share information in a natural and intuitive way:
- Your counterparts can see what you see.
- Its quick and ease to share so you do it!
Human people remember 20% of
what they hear,
but 50% of what they see and hear…
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What Are the Enablers of Natural Collaboration?
HD Video
Wide angle camera (not just head & shoulders) plus fantastic image quality. You can
see the details of their body posture, the frown lines, smile etc, so you know if they are
sincere .
HD sound
You hear the real tone of their voice, the gasp of air etc – better help you sense their
attitude or response.
Steerable microphone array
Helps get a clear, clean audio input that helps eliminate unwanted background noise.
Clean audio signal in, that can be played out so well over those 3 high quality speakers
Short delay
Low latency design (no MCU)
Audio/Video Synchronization, i.e. lip to voice sync very natural, just like being face to
face! Other systems suffer from noticeable delays/sync issues.
Ad Hoc conferencing
Just call someone, add another participant on the fly, no need to pre-booked a bridge or
reserve ports. Almost as if you walked into their office for a quick discussion.
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BluStar Application Platform
Business dashboard for real time overview
• Comes with built in basic applications
• Integrates Aastra UCC applications
Half of display allocated to user defined
applications
Up to 3 applications can run concurrently
with video call
System Apps – built in
Configurable apps – license key or config parameter
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BluStar Application Platform
Application display area:
• Portrait 310x450
• Landscape 630x220
• Double portrait 630x450
• Full App area 630x680
App Menu “configurable”
• By configuration parameters
• By license key
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BluStar Application Platform
Solidus eCare application:
• Config parameter  license key ($)
• Configured via full 13 inch screen
> Qwerty, tap/drag/drop etc
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Integration with MX-ONE & Aastra 700
BluStar 8000i integrate as a SIP extension
device
• Standard IP (SIP) extension license
• Video license (as add on to the IP extension
license)
System and communication configuration via
Manager Telephony System
Support video calls via MX-ONE
• Terminal to terminal, point-to-point and 3-party
conferencing
• Terminal to BluStar for PC
Phone book, via CMG, Exchange, LDAP
2015-04-08
Explore MX-ONE and Aastra 700 Multimedia Solutions
© Aastra - 2012
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Built-in 3-Way Video Conference Bridge
Julie
Georges
Patrick
No MCU or video mixer resources required
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CIO Perspective
Looking for a video communications investment ?
Suppliers/
Products
Architecture
& Scalability
Impact on
Network

RoI
Interoperability
Use cases
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Use Cases
Value of video communications
- beyond traditional video-conference rooms
• Bring video to all knowledgeable workers
• Focus on collaboration work in small
groups
PC / Mobile
Peer-to-peer
• Ad-hoc sessions
Desktop
Peer-to-peer
What makes Aastra offer different ?
Small meeting
Multi-way
• Intuitive use : consistent UI for all
devices
• Portfolio of complementary products
• Fully integrated with call managers
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Desktop
Multi-way
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Which Desktop Terminal ?
Too expensive to think about
extending their use to all
knowledgeable workers
$6.000 -- > 20’’
$2.000 -- 13’’
The right price point!
Ease of use: 13’’ touch screen
True experience of Natural Communications
Flexibility of use: office and small meeting room
Wide angle camera & exceptional audio
$1.300 -- 10’’
Too small to truly deliver
the value added of a video
communication
$1.000 -- 7’’
$400 -- 5’’
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Architecture
Aastra architecture
Traditional MCU architecture
Aastra call managers/servers only route calls
and process signaling.
All media streams are decoded & re-encoded
at the MCU.
• Low latency for a more natural interaction
• No extra bandwidth required at the server
• Scales up smoothly: no extra HW required
• Could easily be virtualized in a Data Center
• Introduces latency in the video
• Requires high bandwidth at the server
• Hardware depends on streams to encode/decode
• Cannot be virtualized (video encoding/decoding)
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Impact on the Network ?
HQ
Toronto
Architecture : Centralized vs. Distributed
• Quotes from Jason Rolletson, Director of Product Management at Cisco
during the last Enterprise Connect conference:
Berlin
“You have to think beyond voice. Distributed
architectures will come back into favor as
centralization produces bad video
performance.”
Paris
WAN
Stockholm
Aastra way - Distributed
Cost structure
• Distributed architecture is generally way
cheaper than centralized architecture
Zürich
6 Mb/s
2 Mb/s
HQ
Toronto
• Business Case
> Company having 50 terminals over 5 locations
Berlin
> Bitrate per video call : 1000 kb/s
> Support 2 simultaneous 3-ways calls at any time
Paris
WAN
Distributed
Centralized
Bandwidth at HQ
(server) in kb/s
2000
6000
Worst case : 2 3-way calls
Bandwidth at
each remote
location in kb/s
2000
2000
Worst case : 2 conferences running
at the same time with 2 users at the
same location
2015-04-08
Comment
Stockholm
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MCU way - Centralized
Zürich
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Video Collaboration Made Affordable: The Proof !
BluStar system for a 3 sites SMB
HQ
ROI : 12 months !
Branch
Office
Manager
Assumptions
Manager
BluStars
Expert
IP Wan
Expert
• 7 BluStar in total,
3 managers, 2 experts and 2 meeting rooms
• Investment over 3 years : 23 K€
Meeting
Room
Meeting
Room
Network
• 3 sites inter-connected via MPLS
• 2 Mb/s dedicated to video
Travel expenses
Manager/Meeting Room
Branch
Office
• In average, travel expenses amount to 3 K€ per
month (not counting the hours spent travelling)
• Travel expenses are cut by 50% thanks to BluStar
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Customer Testimonial : AssurAlliance (US)
AssurAlliance
• Insurance broker offering a wide portfolio of
insurance products (cars, home, individual
health, loans etc.)
• 4 branch offices
• The expertise on some products is only
available in one office
The Aastra solution
• One Aastra call manager + one BluStar in
each office
• 1.5 Mb/s SDSL link between offices
Benefits
• Improved customer satisfaction
• Reactivity & closeness
• Ability to convey a selling message
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The CIO Perspective
The assurance of a good user adoption
Why Aastra
and its

• Making a video call is just as simple as making a
phone call.
• Ideal for collaboration work in small groups.
Flexibility & optimization of resources
• No dedicated Video Conferencing room.
Smart architecture
• Scales up smoothly, Aastra Call Managers
only route calls.
No costly MCUs decoding/encoding videos.
• Reduced cost of operation (telecom/video
convergence, unique number)
Fast ROI (1 year)
Aastra is well positioned to take a strong
position on Video Collaboration.
• Commitments on standards : SIP and H264
• Distribution channels
• History & roadmap
2015-04-08
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Thank you!
MX-ONE 5.0
Explore MX-ONE and Aastra 700 Multimedia Solutions
© Aastra - 2012
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