Daily Star Innovation Roadmap 2009
EXAMPLES OF PROCESS
Daily Star Innovation Roadmap 2009 | Examples of Process
Daily Star News Room
Editing
Publishing
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Current State
Editing
The Daily Star Currently Employs Three
Content Development Platforms:
Microsoft Word, E-Mail and Quark
Business
Publishing
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Current State
Editing
Currently, a story is written in Word,
E-Mailed to the appropriate desks,
and edited in Quark
Business
Publishing
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Current State
Editing
Quark is a collaborative platform
Word, E-Mail, and Shared Drives are Not
Business
Publishing
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area (Quark)
Daily Star Innovation Roadmap 2009 | Examples of Process
Current State
Editing
Publishing
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Non-Collaborative (Email & Shared Drive Only)
Daily Star Innovation Roadmap 2009 | Examples of Process
Current State
Editing
Publishing
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Non-Collaborative (Email & Shared Drive Only)
Collaborative Area (Quark)
Daily Star Innovation Roadmap 2009 | Examples of Process
Current State
Editing
Publishing
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Goal:
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Why are even Quark,
file sharing and e-mail
still non-collaborative?
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Sharing with attachments is inefficient.
•
•
•
•
Attachments can be too large to send over email, and take up inbox space.
Coworkers with incompatible software can't even open your attachments.
It's easy to lose track of which version of an attachment you should work on.
Someone gets stuck reconciling everyone's asynchronous edits.
File shares can create workflow bottlenecks.
•
•
•
•
Everyone gets locked out of a file when one person forgets to check it back in.
Coworkers with incompatible software can't even open shared files.
Teams need IT support to set up new file shares.
It's difficult to browse or search across multiple file shares.
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Current
Process
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Journalist
Desk Editor
Design
Sub Editor
Editor
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Journalist
Desk Editor
Design
Sub Editor
1
2
Quark
Editor
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Journalist
Desk Editor
Design
Sub Editor
1
2
1
Quark
Editor
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Journalist
Desk Editor
Design
Sub Editor
1
2
1
1
Quark
Editor
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Journalist
Desk Editor
Design
Sub Editor
Editor
1
2
1
1
Quark
1
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Editor
Publish
1
1
Quark
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Editor
Publish
Cut & Paste
1
1
Quark
Web C.M.S.
On-Line
Edition
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Editor
Print
Edition
Publish
2
Cut & Paste
1
1
Quark
Web C.M.S.
On-Line
Edition
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
Problems with
Current Process
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
• Process is non-collaborative from inception
• Changes are not-tracked
• Quark is the only collaborative platform
– Quark does not span entire organization
– Quark is a “Black Box”
– Quark is Edition-Centric
• Continued….
Daily Star Innovation Roadmap 2009 | Examples of Process
Current Process
• Process relies on Desktop-Based Microsoft
Word
• Process relies on E-Mail
• Editing is back-loaded to the Quark
platform
• Quark does not interface with web
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Goals For Future
Process
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Utilize a truly collaborative platform
• Eliminate need for E-Mail in publishing
process
• Track and archive all changes, all documents
• Front-Load editing ahead of Quark
• Edit within a story-driven environment
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Visualizing the Future
State: CMS
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Journalist
Desk Editor
Sub Editor
Editor
Design
1
Document Management System
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Journalist
1
Desk Editor
Sub Editor
Editor
Design
1
Document Management System
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Journalist
1
Desk Editor
1
Document Management System
Sub Editor
Editor
Design
1
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Journalist
1
Desk Editor
1
Document Management System
Sub Editor
1
Editor
Design
1
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Journalist
Desk Editor
Sub Editor
Design
Editor
1
1
1
Document Management System
1
1
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Question
Design
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Where to go from
here?
Design
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Design
For $50,000+,
This:
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
$50,000+
Integrated Content Management System
Design
Web-Design
Integrated Print
C.M.S.
Integrated Online
C.M.S.
Print
Edition
On-Line
Edition
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
For Free, This:
Design
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Free
Design
Web-Design
Cut & Paste to
Quark
Cute & Paste to
Online C.M.S.
Print
Edition
On-Line
Edition
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
An integrated
system will cost
$50,000+
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
An almostintegrated system
will cost nothing
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Either way, this can
be achieved:
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Journalist
Desk Editor
Sub Editor
Design
Editor
1
1
1
Document Management System
1
1
Web-Design
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
All Goals are achieved in
either case
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Utilize a truly collaborative platform
• Eliminate need for E-Mail in publishing
process
• Track and archive all changes, all documents
• Front-Load editing ahead of Quark
• Edit within a story-driven environment
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
What system costs nothing
that can do that?
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
The Google
Documents
Application Suite
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Google Documents features all the
functionalities we need and none of the
functionalities we don’t need
• Employees can start a project with software
like Microsoft Office, and use Google Docs to
share files with coworkers for collaborative
editing
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Everyone accesses the same online copy of
the file in Google Docs, so there are no
attachment compatibility problems, inbox
storage quota issues, or versions to reconcile
• When the group is done editing, the Editor
can push the content to Design to cut & paste
into Quark, and to Web Design to cut & paste
into the web CMS
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Furthermore, within the Google Documents
Application Suite, the user is identified by their Email Address
• In other words, we can use Google Mail (Gmail) to
handle our @dailystar.com.lb e-mail at the same
time
• All cut & paste is handled with XML, meaning that
hyperlinks, formatting, etc., will carry over to the
web-version
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Advantages
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• It’s cheap (free actually)
• It allows us to easily front-load the Editing
process
• It allows for remote access to the system
• It virtually eliminates most IT problems
• It solves the Lotus Notes problem
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
•
•
•
•
It has an internal Wiki
We can keep using Quark 1
We can use a non-integrated web CMS
It’s really easy to use and is platform agnostic
(Mac, PC, etc)
• It makes collaboration a snap and encourages
revisions
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• It audits all revisions
• It automatically archives everything, with a
built in search-engine
• It is infinitely scalable
• It requires no new software
• Theoretically the only person who would need
a new computer is Mark
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Disadvantages
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• After the content is edited, it needs to be cut
& pasted into Quark and the Web CMS, similar
to our current process
• However, content pasted from Google
Documents is xHTML, so formatting is
maintained
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Visualizing the
Future State:
Hardware
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Hardware
• It is highly recommended that the Daily Star
purchase Apple iMac’s for the Newsroom
• Each machine should
cost approximately
$1,200 and have
a desk-life of over
five years
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Hardware
• These machines will auto-network to each
other, will have an internal instant messaging
and file-sharing, and automatically find the
networked drives and network printer
• They will not suffer from virus’s, spyware
• They have auto-backup features built-in
• Integrated network communication and file
sharing guards against internet-breakage
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Visualizing the
Future State:
Website
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• The Daily Star should move to an open-source
XML-driven blogging-oriented platform
• This platform is, without a
doubt, Wordpress
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• Though Wordpress is a Blogging Platform, it is
perfectly suited for our needs
• It is extensible, interopable, scalable,
pluggable and open-source
• Because it is open-source, it has no licensing
fees
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• Features:
• Complete Auto-Archiving –
Day/Week/Month/Year
• Categorizing and Tagging
• Built-in Search Engine
• RSS Feeds
• Full Standards Compliance
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• Features:
• Open-source community for extensions and
plugins
• CMS for Static Pages and Sub-Pages
• Cross-site communication tools – pingbacks,
etc.
• Comments
• Spam protection for comments
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• Features:
• Full user registration and pluggable usercreated-content opportunities
• Easy installation and upgrades
• Easy Importing
• XML-RPC interface for mobile publishing
• Workflow
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• Features:
• Typographical niceties — WordPress uses the Texturize engine
to intelligently convert plain ASCII into typographically correct XHTML entities. This
includes quotes, apostrophes, ellipses, em and en dashes, multiplication symbols,
and ampersands.
• Intelligent text formatting
• Multiple authors
• WordPress supports pinging Ping-O-Matic, which means
maximum exposure for your blog to search engines, perfect
for link-journalism
• Continued…
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State | Website
• Wordpress is currently deployed by:
– The Wall Street Journal Online (http://magazine.wsj.com/)
– CNN.com
• http://ac360.blogs.cnn.com
• http://larrykinglive.blogs.cnn.com
• http://politicalticker.blogs.cnn.com
–
–
–
–
–
–
Reuters.com (http://blogs.reuters.com/us/)
People Magazine (http://stylenews.peoplestylewatch.com)
FoxNews (http://blogs.foxnews.com)
New York Times (http://blogs.nytimes.com)
US Government (http://blogs.America.gov)
Time Magazine (http://blogs.timemagazine.com)
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Visualizing the Future State
Google Documents
iMacs
WordPress 2.x
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• This the future of the Daily Star
–
–
–
–
–
–
Cloud Computing
Collaboration
Guerrilla American-style virtualized office
Mobile capabilities
Blog-Oriented publishing capabilities
Elimination of major cost-heavy infrastructures
•
•
•
•
E-Mail
Collaborative Tools
Website
File Sharing
• This can be accomplished in a cost-effective manner. It need
not cost tens of thousands of dollars, beyond hardware
requirements
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Journalist Writes Story in
Google Documents
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Journalist shares story with
Desk Editor via Google Docs
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Lebanon
Design & Editing
Desk Editor shares with Editor via
Google Docs
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Lebanon
Design & Editing
Editor edits story within Google Docs
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Editor shares web-version with WebEditor in Google Docs, Published with
Business
Lebanon
Wordpress to Web
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Editor shares print-version with Design
in Google Docs
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
Publishing
Remote
Business
Design Team (Design, Sub Editors,
Editors)
Shape Print Edition
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Print Edition is Sent to Publishing to
Future State
Deliver to Publisher via Quark
Editing
Publishing
Remote
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Collaborative Area
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
Editing
This can be accomplished remotely by
any computer connected to the
internet
Publishing
Remote
Business
Lebanon
Design & Editing
Arts & Culture
Sub Edit
Daily Star Innovation Roadmap 2009 | Examples of Process
Google Documents
Visualizing Google
Documents
Integrated search
engine for own
Daily Star Innovation Roadmap
2009 |shared
Examples of Process
documents,
Easily create|new
Google Documents
File Cabinet
Dashboard
documents
Instead
of /
E-mailing
a
documents “In the
Word
Document,
share
Date
is tracked,
as isusers
all are now
Multiple
Cloud” or upload Word
the meta-data
content-object
(author,
sharing the same contentDocuments
who’s edited,
whatEditing
has takes place
object.
been edited,within
etc.) a collaborative
environment
Save often-used
searches for dynamic
buckets
Create folders/labels to
organize information
Share document on-thefly2009
with Desk
Editor,
Daily Star Innovation Roadmap
| Examples
of Process
Google Documents | Editor Editor, Design, Etc.
Full text-editor that
writers are used to
Journalists and editors
can tag HTML links
knowing that the
styling will cut/paste
into Wordpress CMS
Photographers can add
photos
Photos can easily be
retrieved by design
Daily Star Innovation Roadmap 2009 | Examples of Process
Google Documents | Share Document
Easily share content
object with the next
level in the workflow
Sharing will create an
e-mail alert, if
requested
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Visualizing
Wordpress 2.7
Demo Layout
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Dynamic Category List
Breaking News Section
Dynamic Image Area
Category Breakdown
Top Stories
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Advertisements
Advertisements
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Category Breakdowns
YouTube Video
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Visualizing
Wordpress 2.x
C.M.S.
content.management.system
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Daily Star Innovation Roadmap 2009 | Examples of Process
Wordpress Driven Website
Daily Star Innovation Roadmap 2009 | Examples of Process
Conclusions
Upload/Download
Concept
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Upload/Download
– Chiefly, what is necessary is a website
that is capable of flexing and scaling to the content development
requirements of the day, week, month and year.
– Data must move freely from the journalist through the editors and to
the website. Conversely, data must move freely from the internet to
the journalists in an aggregated format.
– With modern tools on-line, it is not necessary to have an expensive
internet aggregation product to achieve the same results to scrape
various data from around the internet regarding Lebanon and the
Middle East
– This includes tools such as Google News, but also a suite of other tools
– Currently the Daily Star employs MANSlink
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Upload/Download a Product
– The key to the Daily Star’s future
is to achieve multi-productization. Namely, to have a storydriven products rather than an edition-driven product
– The concept of a web-edition possessing uploaded (internally
created) content combined with a ‘clipping service’ of relevant
link-journalism is perfectly suited to the blogging-model
– The concept of a print-edition possessing wire content and that
content “rounded up” from the web-edition does not deviate
significantly from the current print-edition model, except that
the hierarchy of importance has changed
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Previously:
Quark
End of Day
Print
Edition
On-Line
Edition
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• Future:
Google
Documents
Wordpress
On-Line
Edition
End of Day
Quark
Print
Edition
Daily Star Innovation Roadmap 2009 | Examples of Process
Conclusions
Conclusions
Daily Star Innovation Roadmap 2009 | Examples of Process
Innovation Roadmap
Co-Create
Collaborate
Participate
Share
Find
Access
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
• This isn’t just the cheapest way to
go about our innovation roll-out
• It is the smartest, the most efficient, and most reasonable for
an organization of our size and goals
• It ensures that the Daily Star has a collaborative platform to
produce its content
• It ensures that editing of copy takes place outside of Quark
• It ensures that we have the most state-of-the-art website
available for publishing content to the web
• It ensures that we have the proper hardware and software for
the next five+ years
Daily Star Innovation Roadmap 2009 | Examples of Process
Future State
•
•
•
•
•
•
•
No licenses to buy
No software to install
Inexpensive but long-term investment in IT infrastructure
Modularity and mobile portability out of the box
Commitment to scalability and growth
Commitment to affordability and higher wages
Commitment to cloud-computing, the clear and obvious
future of innovative and collaborative businesses