Competitive Landscape
December 2014
The Issues & Players
The Issues
Business
Technical
The Players
Informatica/Address Doctor
Harte-Hanks/Trillium/
Global Address
SAP
QAS
Postcode Anywhere
Uniserv
Local country players
Business
Loqate is not a subsidiary of a competitor
Every Address Doctor win goes to Informatica
Loqate does not license its software directly to end-users
Loqate only licenses through OEMs and partners
Loqate is responsive in sales and support
Loqate has global coverage – one vendor for everywhere
Address verification – over 240 countries and territories
Geocoding – over 240 countries
Technical Landscape
Loqate
Address
Doctor
Global
Address
Experian
QAS
Postcode
Anywhere
Countries Verify
240
240
220
87
25+
Countries Geocode
240
56
60+
0
25+
Installed/Enterprise
✔
✔
✔
✔
Cloud/SaaS
✔
✔
✔
Transliterate
✔
✔
Unstructured Data
✔
✔
✔
✔
Address Doctor
Founded around 1991
Acquired by Informatica in 2009
Less than 2% of Informatica Revenue
Not the 800 pound gorilla
Market position and product line are vulnerable
Many of the leaders in the Gartner Magic Quadrant for Data Quality
have already moved or are in the process of moving to Loqate
Partner Validation
Loqate Partners
Address Doctor Partners*
Oracle
IBM
Atlantic Technologies
KAMMACHI Consulting
Microsoft
Pitney Bowes
CloverETL
LumenData
SAS/Dataflux
Melissa Data
CRMADDON Factory
MICROS-Fidelio
Teradata
ESRI
Datenfabrik
Omikron
Software AG
GB Group
H+W Consult
Protel
Cloudbilt
Dell Boomi
Hetras
Scarus
Profisee
IBI
Insignio
Serenata
Ataccama
Talend
ISO Software Systeme
TS&C
Nexxio
HelpIT
*Referenced from the Address Doctor website
Address Doctor
Parsing/unstructured data
Address Doctor has limited functionality to deal with
unstructured and dirty data
Loqate has superior ability to handle data that is not
already parsed and formatted
Accuracy
Loqate has street level address verification to 89 more countries
than Address Doctor – 172 total for Loqate
Independent tests show much fewer false positives with Loqate
Loqate Address Verification Code (AVC) more detailed allowing
for better management of results and finer analytics
Coverage Levels (Mapping)
Street, Building or Block coverage for
major parts of the country
A
5
4
3
Locality and Postal Code (where used)
B
2
Street or Building coverage for more
than 98% of the country
A+
Delivery Point (Sub-building)
Premise or Building
Street or Thoroughfare
Locality/City
Verification Levels Compared
89
A
5
4
3
13
106
75
B
2
54
51
A+
38
153
Total 242
248 Total
Loqate is better in at least 105 countries
194
Geocoding Levels Compared
56 N/A
Total 56
4
122
3
71
2
55
248 Total
Loqate is better in 197 countries
Latest Coverage Comparisons
Loqate country coverage
www.loqate.com/datacoveragesummary/
Address Doctor country coverage
http://www.addressdoctor.com/en/countries-data/country-list.html
Transliteration
7
LATIN
GREEK
RUSSIAN
CHINESE
9
HEBREW
JAPANESE
KOREAN
LATIN
RUSSIAN
ARABIC
GREEK
JAPANESE
CHINESE
HEBREW
THAI
KOREAN
Performance
Loqate faster batch processing of dirty data
Loqate ranges from 10% to 400% faster
Better cloud performance – customer stats:
Single request per connection
No multiple connections
10-way parallel connection
10,000 records in 85 seconds
500,000 per hour in the cloud
Customer Stories
Russia
Japan
350,000 records passed
through system
Claim to support premise level
verification
Only 8 processed and cleaned
Premise level reference data doesn’t exist
Ireland
China
Claim to support country
Claim to support premise level
verification
No records cleaned
Chinese law forbids access to premise
level data outside China
Customer Stories
Inflated results
Organization name present in address triggers
premise level match
Address may not really exist
Caused inaccurate results in
Brazil
Indonesia
Saudi Arabia
Customer Stories
Non-existent addresses
Claims to have A+ coverage for certain countries
Number of addresses in their DB for those countries is 0
False advertisement in:
Bouvet Island
Heard and
McDonald
Island
Kosovo
Structured Data
Parsing & Verification
Unstructured Data in Any Language
Israel Errors
The name of the city has
been changed, yet there is
no indication that this is not
an accurate match. There
are at least 4 cities in Israel
that begin with “nir”
There are at least 5 cities in Israel that start with “nir”. Why
this one? Why present anything at all that is so inexact?
Belarus Errors
No such city!
Japan
AD cannot parse the premise OR thoroughfare. The postal
code is in the house number field.
Better results in Japan!
Loqate couldn’t verify the premise address. But the parsing
is correct and the address is properly formatted in both
native and Roman characters.
Russia
Notice that (wrong) results change
depending on which field unstructured data
is entered. Same input, totally
different results. Also, why are there 20
suggestions for 1 address?
Better results in Russia, and better
parsing of unstructured data!
Greece
Loqate has correct street,
house, city and postal code.
AD has it all wrong including the format.
Better results in Greece!
Mexico
?
Better results in Mexico!
The Others
Rarely seen in sales
situations
Leader in address verification
at data entry time
Not seen outside the US
Loqate Powersearch product
competes with QAS
Seem to be focused on
supporting Harte Hanks
customers rather than sales
to others
Geocode – only 60 countries
No geocoding covered on
QAS website
No transliteration
The Others
Home-grown solution for
Germany
Licenses GB Group system and
Loqate for other countries
Sells data quality suite for
enterprises
Minor player in the US
Address verification done
through Business Objects
Solution based on patchwork
of acquisitions and
sublicenses – very difficult
for customers to use
Only sell to SAP customers
No global coverage
The Others
The up-and-coming competitor
Flash and sizzle
UK based – just entering US – no
US-based support
Focus on end-user sales
Separate product for international
Geocoding – no Asia, no Africa, no
South America, no Mexico, no
Central America
Postcode Anywhere
Why should we trust them with address data?!
Error 1: Suite should be on line 1
Error 2: Suite should be Ste.
Error 3: No comma after Cambridge
Error 4: City, state and zip should be on the same line
Error 5: Postal requirement is USA
Why Loqate Wins
Better results across many countries
Superior parsing for unstructured data
Wider and deeper geographic content to meet needs of
global customers
More flexible deployment options –
On-premise or cloud
Ease of integration – single API for all countries and
functions
Deeper control of results leading to better management
and analytics
Better responsiveness in sales and support
Geocoding
ESRI - Coverage Levels (Mapping)
Description
Level
Level
Description
Address searches are likely to result
in accurate matches to PointAddress
and StreetAddress levels
1
4
Premise or Building
Address Searches sometimes match
to StreetName and Admin levels.
2
3
Street or Thoroughfare
Address Searches often match to
StreetName and Admin levels
3
2
Locality/City
No coverage available beyond Admin
levels
4
1
Administrative Area
ESRI - Geocoding Levels Compared
# countries
88
Level
Level
43
1
4
122
45
2
3
71
21
3
2
55
109 Total
# countries
Total 248
Loqate is better in at least 139 countries
193
Google Comparison
Geocoder can only be used to display addresses on a
Google Maps API.
All other applications are illegal.
No offline / on-premise mode
Geared towards end-users, not enterprise cleansing
and geocoding
No accuracy measures
Competitive Hurdles
Prospect only does business in one or two
countries
Competitive solutions that come from the
direct mail space for single country
address verification
CASS (US) and SERP (Canada) Certification
for direct mail
Address Powersearch technology lacking
the install base of established competitors
Loqate lacks case study material because
we only license through partners
Why Loqate?
Unsurpassed Global Coverage
Breadth and depth - Reference data for 240+ countries
Multiple address and geocode data sources for many countries
Timeliness of data acquisition and refresh
Robust Parsing and Validation
Corrects misplaced data in wrong fields
Unhindered by extraneous non address and junk data
Ease of Integration/Time To Market
Quick and easy installation
Platform independent or cloud-based processing
Single interface for all countries
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