Baltic States as a single
tourism product in foreign
markets
Three-in-one holidays
Armands Slokenbergs
Director,
Latvian Tourism Development Agency
«Balttour Forum 2014»
Riga, 06.02.2014.
Agreement among Baltic states
in the field of Tourism
• Agreement among the Governments of the Republic of
Latvia, Estonia and Lithuania on Co-operation in the Field
of Tourism (26 June, 2002)
The main goals as determined in the Agreement are:
• To enable the tourist flow between the Baltic States;
• To contribute the cooperation between the National Tourism
administrations and organizations, legal entities and private
persons;
• To contribute the development of education and practice in
the field of tourism;
• To create common marketing activities and publications as to
promote the Baltic States as a tourism destination.
Agreement among Baltic states
in the field of Tourism
• Baltic states shall cooperate both financially and
non-financially in:
– promoting the Baltic area as a tourist destination for short-haul
and long-haul markets;
– development of Baltic tourism brand;
– development of tourism products;
– development of tourism infrastructure and quality of tourism
services;
– reducing administrative burdens;
– collecting of statistical information;
– participation in international tourism organisations;
– applying of modern technologies for tourism development;
Joint Tourism Committee
• To ensure the implementation of Agreement, the Parties
established a Joint Tourism Committee consisting of
tourism officials from the Baltic States.
• The aim of the Committee is to implement joint working
program, annual working plan and projects linked to
the development of trilateral co-operation in the field of
tourism.
• Committee meets regularly in quarterly meetings.
Main joint Baltic
marketing activities
Tourism information brochures
Baltic Travel Journal
(English)
Baltic Camping Map
(English, German)
Baltic Tourist Map
(English, Japanese,
Spanish)
www.tava.gov.lv/lv/tava-izdotas-publikacijas
Baltic flash presentation
• Show the main Baltic tourism
products in a visually and
emotionally captivating manner.
• The presentation is structured into
7 parts:
- Capitals & Citybreak
- Reasons to go
- Nature
- Meetings&Incentives
- Gastronomy
- Culture
- Wellness
Visits for media and tour
operators
• Journalists and
touroperators from Germany, USA,
Japan, China
Presentations, workshops and
press conferences
•
•
•
Baltic Press Conference, ITB Berlin
Baltic stand at tourism exhibitions (JATA
(Japan), NY Times Travel show (USA))
Baltic presentations for tourism professionals
and media (USA, Japan, China)
Baltic Travel Campaign
An adventure travel campaign that takes place in
Estonia, Latvia and Lithuania (May-August) since 2007
Main aims:
•
Promote Baltics as a travelling destination
•
Increase both domestic travelling as well as
travelling to neighboring countries
•
Increase interest to different tourism attractions
•
Increase visits to different regions
Campaign main activities:
•
Website (ENG, RUS, LIT, LAT, EST languages)
•
Brochures (EST/RUS, LAT/RUS, LIT/ENG)
•
Press trips for journalists (EST, LAT, LIT)
•
Media coverage cross-Baltics
•
On-line advertising
New concept in 2014
International event for tourism
professionals «Baltic Connecting»
• International event for
tourism professionals
• 10.-12.09.2014. in Riga
• Workshop & study tours of
Latvia, Lithuania and
Estonia
• www.balticconnecting.com
Joint Baltic initiatives
• European Amber Road – an
initiative that aims to create
different tourism products and
services connected to amber
• European Destinations of
Excellences EDEN - a project
promoting sustainable tourism
development models across
the European Union
Future challanges
• Baltic activities in national tourism strategies
• Funding for Baltic tourism activities
• Cooperation in reducing administrative
burdens
• Common chapter in national tourism portals
Welcome to the Baltics!
www.visitestonia.com
www.lithuania.travel
www.latvia.travel