Governor’s Northern
Wisconsin Economic
Development Summit
Governor’s Northern Wisconsin Economic
Development Summit
December 5, 2014
Dave Anderson, DWD
Christine Berry, WEDC
Ken Urban, Nicolet College
David Brukardt, UW System
Addressing the Skills Gap
Addressing Quality: Projected
Mismatch in WI’s Talent Pipeline
Addressing Quality: Top Industries
for Northern Wisconsin
DWD’s Five Value Drivers – Demand
Focused
Employment Readiness,
Skills Assessment, Job
Matching
Career Pathways,
Relevant Job
Support, Access to
Skill Development,
Future Worker
Education,
Integration, Analysis
& Research, Job
Readiness
Talent
Development
Client Services
WFF, Business
Retention,
Business
Development
Economic
Development
Personalized Services,
Career Expos, Broker,
Research, Coordinated
Business Services
Customer
Services
Economic Research,
Data Analysis &
Forecasting
Economic
Modeling,
Forecasting,
Labor Market,
Program
Evaluation
DWD Talent Development
Strategies
Expand demand driven workforce models at the state, regional and local
level
High-demand CTE programming & credentialing in K-12 schools and
tech colleges
Further align partners, resources & networks to support economic
development, business expansion/attraction strategies
Enhance workforce strategies and funding models
Strengthened Network
Collaborations
Economic Development
Workforce/Talent
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Workforce Development
Boards
Partner Agencies
Apprenticeship Councils
Youth Apprenticeship
Consortia
Staffing Agencies
Talent Developers
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Demand
Driven
Programming
P-20 Education
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K-12
Technical Colleges
2 and 4 Year institutions
Credentialing Agencies
School Counselors
Parents!!!
WEDC
Grow Regions
County Economic
Development
Export Strategies
Business
Retention/Attraction
Site Locators
Employers
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Chambers of Commerce
Business Alliances
Trade Associations
Professional Associations
Small and Independent
Businesses
Entrepreneurs
Start up companies
DWD Role-Future State -Convener
Education, Workforce & Economic Development
Align Around Specific Industries to Meet Demand
Adapted with permission from the National Governor’s Association
WEDC
WORKFORCE
DEVELOPMENT
PROGRAMS
Chris Berry
Regional Account Manager
Wisconsin Economic Development Corporation
ALIGNING RESOURCES WITH NEEDS
DIRECTING COMMUNITIES AND BUSINESSES
TO THE RIGHT RESOURCES
PROGRAMS RELATED TO
WORKFORCE DEVELOPMENT
Jobs Tax Credits (JTC)
Economic Development Tax Credits (ETC)
Training Grants
Community Development Investment Grants
Targeted Industry Program Grants
JOBS TAX CREDIT PROGRAM
Total Budget: $16,100,000 (refundable credits)
Tied to Project: Annual increase in net employment
Up to 100% of eligible training costs:
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Cost of the trainer
Cost of materials
Wages of trainee
Ineligible training costs:
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Travel expenses
Food
Lodging
ECONOMIC DEVELOPMENT TAX
CREDIT PROGRAM
Total Budget: $29,600,000 (non-refundable credits)
Tied to Project:
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Job creation or retention
Capital investment
Training
Location or retention of corporate headquarters
Training:
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On or off-site
Allocation based on projected eligible costs
Lesser of up to 50% of eligible costs or $5,000 per employee
being trained
TRAINING GRANTS
Total Budget: $500,000 (non-refundable credits)
Tied to Project: New investment in equipment
Existing or new employees in full-time jobs
Up to 50% of eligible training costs:
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Cost of the trainer
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Cost of materials
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Wages of trainee
Ineligible training costs:
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Travel expenses
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Food
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Lodging
COMMUNITY DEVELOPMENT
INVESTMENT GRANT
To attract workforce to our communities, we have to
make our communities great places live. Quality of life
and place are important factors in determining where we
want to live.
Community Development Investment Program grants:
• Support economic development that creates catalyst drivers that make
communities great places to live and play.
• Supplement a public/private partnership to bring a project to reality.
• Grants: Up to $500,000 – Requires a 75% match
• Applications accepted on a competitive cycle, 3 times per year
• Upcoming due dates: January 20, 2015 and April 17, 2015
TARGET INDUSTRY PROGRAM
GRANTS
Waukesha County Technical College Dual Enrollment
Academy Pilot – A workforce pipeline project which provided
college credits to high school students in three in-demand
occupations.
CDL Training Program – Creation of a program to provide
Commercial Drivers License (CDL) training to eligible
applicants.
International Internship Program Partnership for Global
Talent Pilot – Program at UW-Madison to assist 8-10 small to
medium sized employers secure interns.
Leadership Development for Community Bankers –
Specialized training targeting mid-level and emerging
leaders in the community banking industry.
MARKETING
IN FORCE NETWORK
CONTACTS
Chris Berry, Regional Account Manager
Chris.Berry@wedc.org or 608-210-6855
Naletta Burr, Community Development Account Manager
Naletta.Burr@wedc.org or 608-210-6830
WTCS and Employers:
Working Together
Dr. Kenneth Urban
Interim President, Nicolet College
Overview
Topics
The Technical College Effect
How Colleges and Employers Work Together
Case Study
Questions
The Technical College Effect
The WTCS is important to the success of my business
Satisfaction with graduates’ education and training
Customized training for incumbent workers
Graduates get jobs
WTCS and Employers
Working together
Advisory Committees
Provide internship and OJT sites
Learn from cutting-edge instruction
Help shape classroom experiences
Advocate with other employers
Case Study
Background
Nicolet: Rural, sparsely populated district
Many small manufacturers
Vibrant regional economic development corporation
Strong manufacturers’ consortium within the REDC
Case Study
The Challenge
Aging workforce
Anticipated needs
Designing programs to meet needs
Case Study
Results
Rapid development and
deployment of new program
Gap identification
Contact
Nicolet Area Technical College
Kenneth E. Urban, Interim President
kurban@nicoletcollege.edu
715.365.4415
Less Krypton, More Oxygen
Economic Development is a Team Sport
David Brukardt -- UW System
Office of Economic Development
https://www.wisconsin.edu/economic-development/
Follow: @UWEconD
Minocqua, Wisconsin
Dec. 5, 2014
The Power of Partnership
Adding “Oxygen”
 Skilled Workforce Development
 Business Partnerships
 Entrepreneurship and Job Creation
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The Power of Partnership
How best to do this?
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The Power of Partnership
“Pair up in threes…”
-- Yogi Berra
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Business Partnerships &
Collaboration
The Power of Partnership
Why is this important?
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The Power of Partnership
“The future ain’t what
it used to be…”
-- Yogi Berra
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Our Dynamic Workplace
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 Every year, more than 1/3 of the entire
U.S. labor force changes jobs.
 Today’s students will have 10
the time they reach age forty.
to 14 jobs by
 Every year, more than 30 million Americans are
working in jobs that did not exist a year earlier.
-- U.S. Dept. of Labor Bureau of Labor Statistics
The Power of Partnership
How are we focusing our
efforts to address these
opportunities?
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UW System STEM and
Health Degrees
UW System
Workforce Development
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50% + of nurses with bachelor’s degrees
60% + of the state’s teachers
90% + of Wisconsin pharmacists
High percentage of
• Lawyers, accountants, business managers
• Artists, writers, engineers, dairy farmers
• Social workers, CEOs, non-profit executives
Economic & Business
Development Road Map
Capital
Connection
Communication
Raising Awareness
Entrepreneurship
and Job Creation
Matching Campus
Resources with
Business Needs
Stronger Workforce, Stronger Businesses, Stronger Communities
Research, Economic Development, and Innovation (REDI) Committee
UW System Board of Regents
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Entrepreneurship, Job Creation
• UW Economic Development Incentive
Grants -- $22.5 million
– North/Central Wis. Recipients:
• Aquaculture Business Incubator and
Aquaponics Innovation Center
• Cellulose Pilot Plant
• Specialty Papers and Packaging
• Engineering Technology Partnership
• Nurses for Wisconsin
– Ideadvance Match Grants
• Product Commercialization
• Small Business Focus
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WiSys Technology Foundation
Research & Discovery Grants
UW Regent Scholar Awards
The Power of Partnership
“We have deep depth…”
-- Yogi Berra
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Less Krypton, More Oxygen
Economic Development is a Team Sport
David Brukardt -- UW System
Office of Economic Development
https://www.wisconsin.edu/economic-development/
Follow: @UWEconD
Minocqua, Wisconsin
Dec. 5, 2014