10th Scholarship Management Committee
Meeting under USAID funded Merit and Needs
based Scholarship Program
2nd November 2011
1
Agenda of the Meeting
I.
Welcome by the Chairman, SMC
II.
Presentation of Scholarship cases by participating Institutions
under UASID funded Merit & Needs-Based Scholarship Program
1.
2.
3.
4.
5.
6.
7.
III.
Sukkur Institute of Business Administration, Sukkur
PMAS- Arid Agriculture University, Rawalpindi
Institute of Business Administration, Karachi
Institute of Management Sciences, Peshawar
Lahore University of Management Sciences, Lahore
SZABIST, Karachi
Quaid-e-Azam University, Islamabad
Any concerned matter with the approval of Chairman, SMC
2
Scholarship Cases Summary (As Per Revised
Scope)
S#
1
Scholarship Program
UASID Funded
Merit & Needs
Based
Scholarship
Program
Total
Scholarships
Awarded
Presented
in this
meeting
1807
1440
155
The remaining 212 will be presented in Next SMC
3
Geographical location Program beneficiaries
Communication Campaign
Audience Segmentation





Pakistani Youth of the age group (17-23)
Higher Secondary Students belonging to remote
areas
Parents/teachers of remote areas
Constituent HS Boards
Higher Education Institutions (HE I)
 Financial Aid office
 Local governments
 Relevant Education directorates
 Competent Authorities of the relevant
Governments Institutions
Program Awareness







Meetings with the Provincial Educational
Secretaries.
Letter with Posters and brief introduction about the
scholarship program were forwarded to relevant
officials
Advertisements through Print and Electronic Media
Website
Press Releases
Road Shows
Live Radio and TV Shows
Print Media- Newspaper Advertisements
90
81
80
70
60
50
40
63
59
45
43
40
36
32
29
29
30
22
26
24
2526
23
20
10
0
20
14
5
8
10
00
12
5
2
1
KARACHI
32
6
1
8
7
011
LAHORE
12
8
4
21
18
3 4
16
6
9
8 9
33
RWAL/ISLMBD
12
9
3
55 4
213 112
12
4
0
4 5 3
11
4
565
111
1
REST OF URBAN
Base: 5.00 million (Karachi), 2.49 million (Lhr), 1.19 million (Rwp/Isb) and 2.90 million (Rest of Urban) Newspapers readers.
List Note: the above is the list of newspapers read in last 6 months by the local population.
Rest of Urban: Faisalabad, Gujranwala, Multan, Hyderabad, Peshawar, Quetta.
English
Prime Advertisement
9th Jan 2011 (Color)
Follow up Advertisements
6th Feb 2011
27th March 2011
12th June 2011
10th July 2011
14 Aug 2011
18 Sep 2011
Size: Quarter Page
Newspapers
The News(Isb,Khi)
Daily Dawn(Combine)
Daily Frontier Times (Combined)
Urdu
Prime Advertisement
9th Jan 2011 (Color)
Follow up Advertisements
6th Feb 2011
27th March 2011
12th June 2011
10th July 2011
14 Aug 2011
18 Sep 2011
Size: Quarter Page
Day: Sunday
Newspapers
Daily Jang(Combined)
Daily Nawa-e-Waqt (Multan)
Daily Express(RY Khan)
Daily Mashriq(Peshawar)
Daily Mashriq (Quetta)
Pashtu
Prime Advertisement
9th Jan 2011 (Color)
Follow up Advertisements
6th Feb 2011
27th March 2011
12th June 2011
10th July 2011
14 Aug 2011
18 Sep 2011
Size: Quarter Page
Newspapers
Daily Mashriq(Peshawar)
Daily Wahdat(Peshawar)
Saraiki
Prime Advertisement
9th Jan 2011 (Color)
Follow up Advertisements
6th Feb 2011
27th March 2011
12th June 2011
10th July 2011
14 Aug 2011
18 Sep 2011
Size: Quarter Page
Day: Sunday
Newspapers
Daily Express(RY Khan)
Daily Sutluj(Bahawalpur)
Daily Jhok (Multan)
Sindhi
Prime Advertisement
9th Jan 2011 (Color)
Follow up Advertisements
6th Feb 2011
27th March 2011
12th June 2011
10th July 2011
14 Aug 2011
18 Sep 2011
Size: Quarter Page
Newspapers
Daily Ibrat (Hyderabad)
Daily Kawish (Hyderabad)
English
Prime Advertisement
17th Sep 2011 (Color)
Size: Quarter Page
Day: Sunday
Herald Magazine
Print Media- Posters
Distribution of Posters

+1000 Letter with Posters and brief introduction
about the scholarship program were forwarded to
following






Principals of Secondary, High Secondary Schools and Degree
Colleges
Secretaries of Secondary and High Secondary Boards
Provincial Educational Secretaries
Relevant Education directorates
Higher Education Institutions (HEI)
 Financial Aid offices
Competent Authorities of the other relevant Governments
Institutions
English
Pushto
Saraiki
Saraiki
E- Marketing

WEB Sites
www.hec.gov.pk/scholarships/usaid-mnbsp
F. M Radio
Radio Advertisements
Duration: 74 Seconds Ad-10 per day
Channels
• FM-101
• FM-96
Locations:
Quetta
Multan
Mingora
Hyderabad
FATA
Dates:
20–March–2011
to
Peshawar
Leyya
30–March–2011
23
Radio Show-Live Show

Live Show on FM 101 and FM 97 about the
Program to increased awareness in general public.
Following HEC and USAID officials participated and
received the live calls
◦ Prof Dr. Riaz Hussain Qureshi (Advisor-HRD), HEC and Aabira
Sherafgan (USAID)on 27 January, 2011
◦ The Program Coordinator with Ms Arooj Khola on 15th July
2011
Television Commercials(TVC)
Duration: 40 Seconds
Dates:22–May–2011
Channel
PTV Home
Khyber TV
Khyber News
KTN News
KTN TV
Rohi TV
Waseb TV
to 31–May–2011
Time
06.00 pm to 07.00
pm
08.00 pm to 09.00
pm
9.00 pm To 10.00
pm
9.00 pm To 10.00
pm
08.00 pm to 09.00
pm
08.00 pm to 09.00
pm
08.00 pm to 09.00
pm
Specification
Spots/daily
Drama
Prime Time
Drama
2
Khabarnama
3
Khabarnama
Prime Time
Drama
3
Prime Time
3
2
3
25
Prime Time
3
Live Shows TV Shows



Live TV show about the program on ATV,
attended by Prof Dr. Riaz H Qureshi, HEC Mr.
Acosta, USAID and Ms. Khola Arooj, Activity
Manager, USAID on 25th July 2011
TV Talk Show about the program on Waseeb,
a saraiki TV Channel.
Live TV show with US Ambassador Mr.
Cameron Munter and Mrs. Marilyn Waytt
Conversation to aware the Pakistani
community about the legacy and current US
assistance in Pakistan 25th January 2011
Road Shows / Seminars

University of Agriculture, Faisalabad.


IBA-Sukkur open house in Sukkur
Sindh Agriculture University Tandojam (SAUT).


LUMS Open House Session at IMS, BZU, Multan (February 26, 2011)
Institute of Business Administration Sukkur (IBASukkur).


(March 14, 2011)
Lahore University of Management Sciences (LUMS),
Lahore


Golden Jubilee Festival Week/Alumni Meet
Sindh Agriculture University Tandojam Admission Test Day
(16th April,2011)
Institute of Business Administration, Karachi
29th May 2011
27
Road Shows / Seminars

Institute of Business Administration, Karachi
29th May 2011
28
Press Releases
SR
#
1.
ACTIVITY
Press Releases
DETAILS
Topic: HEC awards Needs based
Scholarship Dated 19th Jan 2010
Daily Ausaf
Daily Nation
Daily Times
The News
Topic: US gives US$ 45 million for HEC
budget dated 13th May 2010
Daily Ausaf
Daily Nation
Daily Times
The News
29
Banners
Banners-English
Banners-Urdu
32
Summary Slots -2011
Sn
o#
Institutions
MBA/MS
Allocated
Slot
BBA/BS
Allocated
Slot
In
Progress
Unutilized
Slots
Status
1
IBA-Karachi
05*
16*
21
BBA 07,
MBA 04
BBA & MBA
cases in
current SMC
2
IBA-Sukkur
17*
25*
42
-
BBA & MBA
cases in
current SMC
3
IM Sciences,
Peshawar
10
20*
30
-
BBA case in
current SMC,
while MBA
cases will be
presented in
December 11
4
SZABIST, Karachi
08*
-
08
-
MBA cases in
current SMC
5
LUMS
05*
16*
21
*BS 04,
MBA 05
BS & MBA
cases in
current SMC
Summary Slots 2011
Sn
o#
Institutions
MBA/MS
Allocated
Slot
BBA/BS
Allocated
Slot
In
Progress
Unutilized
Slots
Status
7
QAU, Islamabad
22*
-
22
-
MBA cases in
current SMC
8
UAF
20
37
57
-
Will be
presented in
Dec 11,
9
UAAR
23*
30*
53
BS 12
BS & MS cases
in current SMC
10
NWFP-AUP
18
38
38
-
BS admission
in process. MS
Selected in 9
SMC
11
SAUT, Tandojam
23
35
58
-
BS & MS case
in December
11, SMC
Total Slots
166
234
400
32
155 in
current
SMC
Cases Summary in Current SMC
S#
Institution
1
Sukkur IBA, Sukkur
2
PMAS-AAUR, Rawalpindi
3
IBA, Karachi
4
IM Sciences, Peshawar
5
LUMS, Lahore
6
QAU, Islamabad
7
SZABIST, Karachi
TOTAL
Scholarships
Slots
Utilized
Unutilized
42
42
-
53
44
12
21
10
11
20
20
-
21
0
09
22
22
-
08
08
-
187
155
32
35
Un-utilized Cases Summary
S#
University
Total
Allocated
Slots
Recommended
Unutilized
1
LUMS, Lahore
BS 16
MBA 05
BS 12
MBA 0
BS 04
MBA 05
2
IBA, Karachi
BBA 16
MBA 05
BBA 09
MBA 01
BBA 07
MBA 04
3
PMAS-AAUR
BS 30
MS 23
BS 18
MS23
BS 12
MS 0
TOTAL
.
BBA=11
MBA=09
BS(Agri)=12
Total=32
36
Impact: USAID funded Merit and Needs-Based
Scholarship Program

Standardization of Method for Financial Need
Assessment
Development of Standardized Application Form
 Standardized Criteria for Data Evaluation


Increase the availability of Financial Aid at the
participating universities. Before USAID funded
scholarship the needs based scholarship were
available at only two institutions, now more than
50 HE institutions offering the Financial Aid.
Impact: USAID Funded Merit and Needs Based
Scholarship Program

Establishment of Student Financial Aid Offices at
participating institutions to strength the system of Financial
Aid
Right: Outer view of the Financial Aid Office at University of Agriculture,
Faisalabad
Left: Financial Aid office at Institute of Management Sciences, Peshawar

Impact: USAID funded Merit and Needs-Based
Scholarship Program
Improving Access by attracting students from low Income : Real
Annual Income of the beneficiary students
Real Annual Income of selected Students
300000
250000
200000
150000
100000
50000
0
2004-05
2005-06
2006-07
2007-08
2009-10
2010-11
Impact: USAID funded Merit and Needs-Based
Scholarship Program
Female Participation
30.00%
26.51%
25.65%
25.00%
23.23%
20.00%
20.00%
18.70%
15.00%
18.03%
14.38%
14.14%
10.00%
5.00%
Female Participation
0.00%
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
Scholarship Cases
Sukkur Institute of Business Administration, Sukkur
Discipline
BBA & MBA
Program
Allocation
Total Number
of Applicants
Shortlisted
Waiting
List
Business
Administratio
n
Undergradu
ate/
Graduate
BBA 25,
MBA 17
BBA 170, MBA
62
BBA 25,
MBA 17
BBA 05,
MBA 01
42
232
42
06
Total Cases for Approval
41
Scholarship Cases
University of Arid Agriculture, Rawalpindi
Discipline
BS & MS
Agriculture
Program
Allocation
Total
Number of
Applicants
Undergradu
ate &
Graduate
BS 30
MS 23
BS 51
MS 75
BS 18
MS 23
BS 0
MS 09
53
126
44
MS 09
Total Cases
Shortlisted
Waiting
List
42
Scholarship Cases
Institute of Business Administration, Karachi
Discipline
Business
Administration
Program
Allocation
Total
Number of
Applicants
Graduate
BBA 16
MBA 05
BBA 39
MBA 05
*BBA
09, MBA
01
0
21
44
10
0
Total Cases for Approval
Shortlisted
Waiting
List
The ISAC committee recommended Mr. Faiq Sattar
Khan, MBA and Ms. Samra Siraj, BBA as Special
case
43
Scholarship Cases
Institute of Management Sciences, Peshawar
Discipline
BS & MBA
Program
Allocation
Total
Number of
Applicants
Business
Admin
Undergrad
uate
BBA 20
180
20
10
20
180
20
10
Total Cases for Approval
Shortlisted
Waiting List
44
Scholarship Cases
Lahore University of Management Sciences (LUMS)
Discipline
BS & MBA
Business
Admin
Program
Allocation
Total
Number of
Applicants
Undergrad
uate &
Graduate
BS 16,
MBA 05
BS 24, MBA
09
BS 12
MBA0
0
21
BS 24, MBA
09
0
0
Total Cases for Approval
Shortlisted
Waiting List
45
Scholarship Cases
Quaid-e-Azam University, Islamabad
Discipline
Program
Allocation
Total
Number of
Applicants
Business
Admin
MBA
22
44
22
11
22
44
22
11
Total
Shortlisted
Waiting
List
46
Scholarship Cases
SZABIST Karachi
Discipline
Program
Allocation
Total
Number of
Applicants
Business
Admin
MBA
08
55
08
08
55
08
Total Cases for Approval
Shortlisted
Waiting
List
05
05
47
University Advancement Directorate HEC
48
Theme& Concept
“University Advancement program is
about creating awareness for higher
education, building relationships with
the society and generating support for
universities’ academics, research and
infrastructure etc.”
Triple I Strategy & Implementation
Inform
Communication,
Marketing and
Outreach
Involve
Relationship
Building/ Linkages
Invest
Development/
Advancement
(Fundraising)
Vision
“Augment higher education in the
country with quality standards through
participation and contribution of our
valuable stakeholders for the bright
future of our young generation from all
over the country by satisfying all
stakeholders involved.”
Mission
“To involve stakeholders in private
support for Higher Education by
building
trustworthy
relationships
through meaningful interaction and
convincing.”
Objectives
I.
II.
Encourage, develop and secure private
contributions
for
higher
education
to
enhance
core support for scholarships,
infrastructure and special initiatives
Increase the level of funding from private
sides in terms of contributions as well as
contributors
Objectives
III.
Build and enhance understanding and
relationship
among
the
Universities’
alumni,
friends,
opinion
leaders
and
community for philanthropic support to
higher education throughout the country
Plan of Action
“Initially focus 11 partner universities in
2011 and expand the program to all public
sector universities during 2012-14”.
Technical Assistance & Support
University Advancement office at HEC will
provide technical assistance and support to
all partner universities for their growth and
self sustainability.
It
will
bring
together
community,
government, non-government, industries
and business organizations and alumni to
join hands for the development of higher
education.
Communication, Marketing& Outreach
Relationship Building
Inform















Web site
Marketing
Media
Magazine
Newsletter
E newsletter
University Spokesmen
HEC Spokesmen
photographs/ images
Banners
Awareness seminars
Personal meetings
Special events
On-line interaction
Conferences
Development/Advancement(Fundraising)
Involve
Categories:








National/ International Donor
organizations
Alumni association
Non-government Organizations
Community inside/outside the
country
Parents
Industries
Corporate Sectors
Business Organizations
Approaches& Methodologies:






Awareness seminars
Personal meetings
Special events
On-line interaction
Conferences
Galas
Invest













Annual funding
Biannual funding
Quarterly funding
Principal funding
Gifts
Endowments
Sponsorships
Scholarships
Need based funding
Foundations
Membership Fees
Grants for research
Grants for Infrastructure
Activities Performed
•
•
•
•
Designed and developed a comprehensive
“Strategic and Action Plan” for the Program
that is approved by competent higher
authorities of HEC
Conducted Introductory Video Con Sessions
Visited seven (07) Partner Universities
Compiled base line data
Activities for Nov 2011-Feb 2012





A dedicated website of University Advancement with
sublinks of partner universities
A centralized database with decentralized privileges of:
 Alumni
 Donors/ Potential Donors
 Community renowned persons
 Business Organizations/ Corporations
 NGOs
Trainings to UA Staff at Partner Universities
UA Newsletter
A Grand Linkage Event at HEC
Thank You
60
Program beneficiaries- KPK & FATA
1 Dot = 1
Beneficiary
Program beneficiaries-Punjab
1 Dot = 1
Beneficiary
Program beneficiaries- Sindh
1 Dot = 1
Beneficiary
Program beneficiaries- Baluchistan
1 Dot = 1
Beneficiary
Program beneficiaries- AJK & GB
1 Dot = 1
Beneficiary
Advertisement for Spring Session
Date
9-Jan-2011
6-Feb-2011
27-Mar-2011
Sr#
Media
Region
Languages
1
Jang
Combined
Urdu
2
News
Combined
English
3
Nawa -e- Waqt
Multan
Urdu
4
Jhok
Multan
Saraiki
5
Satlej
Multan
Urdu
6
Mashriq
Peshawar
Urdu
7
Mashriq
Quetta
urdu
8
Wahadat
Peshawar
Pashto
1
Jang
Combined
Urdu
2
News
Islamabad, Karachi
Urdu
3
Mashriq
Peshawar
Urdu
4
Jhok
Multan
Saraiki
5
Kawish
Hyderabad
Sindi
6
Mashriq
Quetta
urdu
7
Wahadat
Peshawar
Pashto
1
Dawn
Combined
English
2
Jang
Combined
Urdu
3
Wahdat
Peshawar
Pashto
4
Awami Awaz
Karachi
Sindi
5
Mashriq
Quetta
Urdu
6
Mashriq
Peshawar
Urdu
7
Jhok
Multan
Saraki
Prime Advertisement for Fall Session
Date
12-Jun-2011
10-Jul-2011
Sr#
Media
Region
Languages
1
Jang
combined
Urdu
2
News
Karachi
English
3
Dawn
Combined
English
4
Nawa –e- Waqt
Multan
Urdu
5
Kawish
Hyderabad
Sindi
6
Frontier Times
Peshwar
English
7
Wahdat
Peshawar
Pashto
8
Ibrat
Hyderabad
Sindi
9
Aaj
Peshawar
Urdu
10
Satlej
Bahawalpur
Urdu
11
Mashriq
Quetta
Urdu
12
Jhok
Multan
Saraki
13
Zamana
Quetta
Balochi
1
Dawn
Combined
English
2
Jang
Combined
Urdu
3
Wahdat
Peshawar
Pashto
4
Jhok
Multan
Urdu
5
Mashriq
Quetta
Urdu
6
Mashriq
Peshawar
Urdu
Follow Up Advertisement for Fall Session
Date
14-Aug-2011
17-Sep-2011
18-Sep-2011
Sr#
Media
Region
Languages
1
Jang
combined
Urdu
2
News
Karachi
English
3
Dawn
Combined
English
4
Nawa –e- Waqt
Multan
Urdu
5
Kawish
Hyderabad
Sindi
6
Frontier Times
Peshwar
English
7
Wahdat
Peshawar
Pashto
8
Ibrat
Hyderabad
Sindi
9
Aaj
Peshawar
Urdu
10
Satlej
Bahawalpur
Urdu
11
Mashriq
Quetta
Urdu
12
Ausaf
Multan
Urdu
13
Zamana
Quetta
Urdu
1
Herald Magazine
Islamabad
English
2
Mashriq
Peshawar
Pashto
3
Mashriq
Quetta
Pashto
4
Wahdat
Peshawar
Pashto
Press Releases
SR
#
1.
ACTIVITY
DETAILS
Press Releases
Topic: 86 Students get USAID Scholarships
Dated: 3rd June 2010
Daily Observer
Daily Times
Daily Nawa-e-waqat
Daily Dawn
Topic: USAID awards 22 scholarships to
QAU Dated: 3rd May 2011
Daily The News
Frontier Post
The Nation
Daily Times
Daily Nawa-e-waqat
Daily Dawn
69
Posters and Leaflets
English
Pashto
Saraiki
Sindhi
Urdu
Business Administration
Base: 5.00 million (Karachi), 2.49 million (Lhr), 1.19 million (Rwp/Isb) and 2.90 million (Rest of Urban) Newspapers readers.
List Note: the above is the list of newspapers read in last 6 months by the local population.
Rest of Urban: Faisalabad, Gujranwala, Multan, Hyderabad, Peshawar, Quetta.
Sources: National Readership Survey