From branch to Europe
Advocacy and lobbying
Success and disapointment
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Communication between
library and politics
librarians and politicians
Professional qualification
Necessity of communication
Duty and business
Opportunities and tools
Examples from daily work
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Professional qualification
Library and information professionals need strong information
handling, managerial and interpersonal skills, plus an understanding of
the power of technology to transform information services provision.
They must also have the imagination, commitment and enthusiasm to
play a part in the exciting changes taking place in the fast-developing
information world.The MA Librarianship is aimed at resourceful people
with excellent communication and organisational skills, with ambitions
to work in a wide range of library and information roles in a variety of
sectors including public, academic, health, schools, media, archives,
charity, business and law.
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Professional qualification
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Professional qualification
providing effective access to information resources and services, creation,
evaluation, collection, organisation, utilisation and dissemination of information in
the contemporary
highly skilled and adaptive information and knowledge professionals. They
understand the nature of the information life cycle from creation, through
management and use, to preservation; have highly developed informationhandling skills; possess the flexibility to adapt to a rapidly evolving environment;
have a strong client focus; and have the ability to take leadership in developing
innovative solutions to the problems posed by the expanding data universe
graduates may also be qualified to work as information professionals in areas such
as records management, archives, information brokerage, knowledge
management, information architecture or community information services
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Training on the job?
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
necessity of communication
What happens in the „Lobby“
Lobbying on decision makers
In the lobby
Lobbyists and stakeholders
No bribery, blackmail or other mediums of pressure
Communication is an essential part of political work!
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Necessity of communication
political marketing, political positioning, lobbying,
advocacy, political contacts as part of public relations,
educational argumentation, foreign policy of the library,
actionable data, opinions, culture, policy guidance, actornetwork structures, alliances, develop strategies,
committee work, parliamentary breakfast, parliamentary
evening ...
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
necessity of communication
Libraries have their financial base and dependence in
public funding.
Responsible for this is not primarily the library, but
decision-makers outside the institution.
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
„Lobbying means
to convince, not to persuade“
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
What happens in the lobby?
+++++
Library law
Urban Renewal / Urban Development
Staffing
Investment in new technology
New Building
Sufficient funding
New copyright law
----Reduction, closure...
.........
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Duties
✔ Monitoring of policies and political action in all relevant libraries topics
(education, culture, science)
✔ Evaluation of the content and preparation of policy issues for selected strategic
topics in focus
✔ Draft position papers and statements
✔ Building and maintaining a reliable network in politics, administration and
associations
✔ Preparation and organization of professional dialogue with policy,
administration and associations
✔ Focusing and documenting the exchange of information with contacts at all
levels (federal, state and local)
✔ Building and maintaining a web-based information service (internal and
external)
✔ Active participation in public relations with lectures, articles and events
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Duties
•
•
•
Identification of decision-makers in government and politics
Analysis of the political processes
Development of attention dimension
Political work means work on relationships
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Communication!
politicians
Members of parliament
Decision makers
committees
commissions
journalists
local celebrities
supporters
library
management
individual employees
association
expert groups
Friends of the library
Important to know: name, function, adjustments, requirements
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Opportunities
....nearly every one....
In decision-making
In working groups and committees
At social events, concerts, openings
Introductions in office
Conversations in the lobby
When invited into the house (speeches)
At meetings of the Association
At press conferences
On all levels and at every opportunity
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
„New Chances“
Focus on Open access
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Opportunities
•
Formal: reports, yearbook, publications
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Opportunities
•
Informal and professional: discussions, presse releases, interviews,
public relations, marketing
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Opportunities
•
Informal, not professional: appearances, openness, social skills
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
From my schedule
Mo 11am Retirement of the
director of the music school
Wed 3pm Board of culture –
No item concerning the library
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Brussels
Heart of Europe
Or just administration
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
EU-Parliament Brussels
5.686 registered organisations
Ca. 15.000 lobbyists
Every MEP gets 3 requests per
day by lobbyists
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
29 Mitglieder aus 11 Ländern
Belgien
4
VVBAD, VBC, JBDJ, RL
Dänemark
4
BLF, DRLA, DBF, BF
Frankreich
4
ABF, ADBS, FABDEN, FFCB
Deutschland
1
BDB
Griechenland
1
EEB
Irland
1
ILA
Italien
1
AIB
Niederlande
4
NBLC, FOBID, UKB, NVB
Portugal
2
BDA, BM
Spanien
1
FESABID
Großbritannien
6
LA, ARLIS, EAHIL, IIS, SCONUL,
BIALL
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
In 2014, EBLIDA =
106 members from
37 countries in
Europe !
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
EBLIDA agenda:
items and questions
eBooks, eBooks, eBooks
VAT
Public libraries 2020
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
The right to e-read
23.04.2014 world day of book and copyright
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
feedback
(http://www.eblida.org/e-read/news-room.html)
fotos, videos, press releases, podcasts, Links,
presentations
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Perspectives
Petition
www.change.org/en-GB/organisations/eblida
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-
Thank you very much
for your attention!
Klaus-Peter.boettger@stadtbibliothek.essen.de
Pictures came from:
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http://gcl.de/angebote/vernetzung/index.html
http://ec.europa.eu/transparencyregister/info/homePage.do
http://mcprezi.com/die-praesentation-ist-das-letzte/
http://www.karriereforum.eu/die-karriereleiter/
http://ec.europa.eu/transparencyregister/public/consultation/search.do
http://csr-news.net/main/wp-content/photos/orig_Geldgeber.jpg
http://www.internetradierer.de/social-media-optimization-smo/socialnetworks/
http://www.ist.fraunhofer.de/content/dam/ist/de/images/key/key_jahresberic
hte.jpg
http://www.all4foto.de/wp-content/uploads/2012/11/x2SB_5995.jpg
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-