STRATEGIC PLANNING PROCESS
FACILITATED BY: JOHN D. WELTY
AASCU-PENSON CENTER
GOAL
FACILITATE A PROCESS THAT BUILDS FROM
AREAS OF STRENGTH,
PROMISE AND OPPORTUNITY TO CREATE A
STRATEGIC PLAN
THAT WILL GUIDE THE FUTURE OF DIXIE
STATE UNIVERSITY 2015 - 2022
CHARACTERISTICS OF SUCCESSFUL
PLANNING
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VISION DRIVEN
LEADERSHIP IS ENGAGED
BUILDS ON THE PAST
OPEN AND INCLUSIVE
CONVERSATIONAL: AVOIDS PLANNING JARGON
POSITIVE AND OPTIMISTIC
DEVELOPED BY THE CAMPUS
FOCUSES ON “BIG IDEAS”
CREATIVE
ACTIONABLE
MEASURABLE
QUALITIES OF SUCCESSFUL PLANNING
Blue Ocean Thinking
QUALITIES OF SUCCESSFUL PLANNING
Red vs. Blue Ocean Thinking
BEAT COMPETITION
 MAKE COMPETITION IRRELEVANT
EXPLOIT EXISTING DEMAND
 CREATE NEW DEMAND
ADAPT TO TRENDS
 SHAPE TRENDS
ELEMENTS OF A STRATEGIC PLAN
Looking into a crystal ball, what is our ideal
future? “Dixie State University is…”
Who are we?
What do we do?
Who do we serve?
How are we different?
In broad terms, what do we have
to do to achieve our Mission?
How will we know when we have arrived?
Desired Outcomes
In specific terms, what are we going
to do to achieve our Desired Outcomes?
What? Who? When?
Core Values
←
←
Strategic Position
Inside
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←
What are our fundamental
beliefs…“truths we hold as self
evident?”
Outside
STRATEGIC POSITION
STRATEGIC POSITION:
THE LOCATION OF DIXIE STATE UNIVERSITY RELATIVE TO OTHERS IN
ITS COMPETITIVE SPACE.
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IT’S CONSISTENT IMAGE OR “BRAND”
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THE KEY: HOW ARE WE DIFFERENT?
 INTERNALLY
 EXTERNALLY
- TO COMMUNITY, REGION, STATE, WORLD
- PROSPECTIVE STUDENTS, FACULTY, STAFF
- LARGER HIGHER EDUCATION COMMUNITY
STEPS AND TIMELINE
1. PREPARATION
“GETTING STARTED”
NOVEMBER, 2014
2. TOWN HALL MEETING
“BRINGING EVERYONE ON
BOARD”
DECEMBER, 2014
3. RESEARCH
“DISCOVERING THE DOTS”
NOV./JAN., 2015
4. CORE VALUES, VISION, MISSION,
GOALS, STRATEGIC POSITION
“CONNECTING THE DOTS”
DEC./FEB., 2015
5. DESIRED OUTCOMES
“ESTABLISHING THE TARGETS”
FEB./MARCH, 2015
6. STRATEGIES
“CHARTING THE COURSE”
MARCH-APRIL,2015
7. DEVELOP IMPLEMENTATION PLAN
“SETTING THE SAILS”
MAY/JUNE, 2015
8. REVIEW/COMPLETE STRATEGIC PLAN
“BEGINNING THE JOURNEY”
JUNE, 2015
STEP 1: November December, 2014
PREPARATION  “GETTING STARTED”
APPOINT A STEERING COMMITTEE
DEVELOP AND REFINE PROCESS
- MEET WITH KEY INDIVIDUALS AND GROUPS
- CREATE SUBCOMMITTEES (2)
- DEVELOP GUIDING STATEMENTS
- CONDUCT RESEARCH
REVIEW DOCUMENTS
CREATE COMMUNICATION PLAN
- INTERNALLY
- EXTERNALLY
STEP 2: December, 2014
Town Hall Meeting – “Bringing Everyone on Board”
 Review process with members of the campus community
 Set stage
Small Group Discussions
STEP 3: Nov.-Jan., 2014 2015
Research: “Discovering the Dots”
Summarize and Analyze Interview and Other Data
Facilitator creates a worksheet and helps formulate the key
questions and research design.
STEP 4: (DECEMBER –
FEBRUARY, 2014 - 2015)
DRAFT VISION, MISSION GOALS: “CONNECTING THE DOTS”
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STRATEGIC PLANNING ADVISORY COMMITTEE (SPAC)
REFINES/DEVELOPS:
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CORE VALUES, VISION, MISSION
STRENGTHS
DRIVING FORCES
PLANNING ASSUMPTIONS, INCLUDING FUNDING
WHAT WE HAVE TO DO TO ACHIEVE MISSION AND MOVE
FORWARD
SPAC TRANSLATES “WHAT WE MUST DO” INTO GOAL
STATEMENTS.
EXAMPLE: “ADDRESS WORKFORCE CHANGES IN THE REGION BY
ADJUSTING OUR ACADEMIC OFFERINGS APPROPRIATELY.”
STEP 4 Cont.: February, 2015
 SECOND TOWN HALL MEETING
- SHARE CORE VISION; MISSION;
STRATEGIC POSITION, DRIVING
FORCES; PLANNING PARAMETERS;
WHAT-DO-WE-HAVE-TO-DO
STATEMENTS (GOALS)
 CREATE CROSS-DEPARTMENTAL TASK
FORCES AROUND EACH GOAL
Core Values
Strategic Position
What are our fundamental beliefs…..
“truths we hold as self evident?”
Looking into a crystal ball, what is our ideal
future? “Dixie State University is…”
Who are we?
What do we do?
Who do we serve?
How are we different?
In broad terms, what do we have
to do to achieve our Mission?
How will we know when
we have arrived? (Desired Outcomes)
In specific terms, what are we going to
do to achieve our Desired Outcomes?
(Why? What? Examples)
STEP 5: Feb. - March, 2015
Desired Outcomes – “Establishing the Targets”
Each Task Force identifies Desired Verifiable
Outcomes
Facilitator creates a worksheet and guides in developing
these statements
STEP 5 Cont.: Feb. - March, 2015
FOR A PRIORITY RELATED TO ENROLLMENT GROWTH AND
STUDENT SUCCESS:
 Increase :
− Headcount by “a” students
− First-year retention rate to “b” percent
− Six-year graduation rate to “c” percent
− Annual transfers from community colleges by “d”%
FOR A PRIORITY RELATED TO EXPANDING AND DIVERSIFYING
REVENUES:
 Annually :
− Grants and contracts total $_______
− Revenues from Continuing Education $_______
− Unrestricted donations total $_______
− Restricted donations total $________
STEP 5 Cont.: March, 2015
Third Town Hall Meeting to share the Desired Outcomes
STEP 5 Cont.: March, 2015
BUDGET OFFICER ESTIMATES REVENUES
FROM TRADITIONAL AND NEW REVENUES
IF THE DESIRED OUTCOMES ARE
ACHIEVED
Core Values
Strategic Position
What are our fundamental beliefs…..
“truths we hold as self evident?”
Looking into a crystal ball, what is our ideal
future? “Dixie State University is…”
Who are we?
What do we do?
Who do we serve?
How are we different?
In broad terms, what do we have
to do to achieve our Mission?
How will we know when
we have arrived? (Desired Outcomes)
In specific terms, what are we going to
do to achieve our Desired Outcomes?
(Why? What? Examples)
STEP 6: March/April, 2015
STRATEGIES: “CHARTING THE COURSE”
 TASK FORCES TO DEVELOP STRATEGIES
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ORGANIZED AROUND GOALS
WORKING ACROSS ORGANIZATIONAL LINES
EMPHASIZING “BIG IDEAS”
FORMING STRATEGIES AS COMPLETE THOUGHTS
- INTRO; DESCRIPTION; MODELS
Facilitator creates a worksheet and guides in developing
the strategies
STEP 6 Cont.: April, 2015
Fourth Town Hall Meeting to share Strategies
STEP 6 Cont.: April, 2015
REVIEWS BY APPROPRIATE INDIVIDUALS AND
GROUPS (E.G.):
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FACULTY SENATE
REGENTS/TRUSTEES
UNIVERSITY COUNCIL
ACADEMIC COUNCIL
STEP 6 Cont.: April, 2015
• SPAC presents final draft plan to the
President
• President approves a final Strategic Plan for
Dixie State University
• Strategic Plan is presented to the Board of
Trustees
STEP 7: May/June, 2015
DEVELOP IMPLEMENTATION PLAN: “SETTING THE
SAILS”
 STAKEHOLDER MEETING
 STRATEGIC PLANNING COMMITTEE DRAFTS
STRATEGIC PLAN
- COMPLETE ON-LINE DOCUMENT
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SUMMARY SUITABLE FOR PR/FUND RAISING
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POWER POINT PRESENTATION
STEP 8: June, 2015
Review, Announce, Celebrate– “Beginning the Journey”
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Strategic Planning Steering Committee Completes
Plan
- Proofread
- Name
- Posts on-line
- Summary suitable for PR/Fund Raising
- Power Point Presentation
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PR/Marketing Office Develops Communications Plan
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Formal Approval by the Regents/Trustees
Special event held to announce the Plan
Vision and Mission
Goals
Campus Community
Desired Outcomes
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Key Performance Indicators
Targets
Strategies
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Initiatives
“Big Ideas”
Administration
Steering
Committee/
Task Forces
Implementation Plan
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Steps
Timelines
Who
Potential Funding Sources
Ongoing
Annual Assessment of Progress
Adjustments as Needed
Campus Community
Administration
CAC/BSP