Kasetsart University, Thailand
Effect of Cross-Cultural
Communication on Socio-Cultural
Transformations in ASEAN
Information Society
Asst.Prof.Porntip Yenjabok,Ph.D
Department of Communication Arts and Information Science,
Faculty of Humanities,
Kasetsart University, Thailand
Use of the Internet in Thailand and ASEAN + 6 Countries
in 2010
79
NEW ZEALAND
KOREA REP.
83
96.8
83.7
JAPAN
85.4
78.2
4.2
INDIA
7.5
23.7
CHINA
34.3
72.9
AUSTRALIA
76
8.1
VIETNAM
30.7
11.4
THAILAND
22.4
SINGAPORE
82
71.0
10.1
PHILIPPINES
25
2.6
MYANMAR
0.3
25.1
MALAYSIA
LAO P.D.R.
3.4
INDONESIA
3.9
56.3
7
10.9
Percentage
0.4
CAMBODIA
1.3
BRUNEI
71.3
53
0
10
20
30
40
Percentage of Individuals Using Internet
50
60
70
80
90
100
Percentage of Households with Internet
Source: 1. International Telecommunication Union (ITU), Key 2000-2011 country data (http://www.itu.int/ITU-D/ict/statistics/)
2. National Statistical Office of Thailand (for Thailand data)
ASEAN Statistics (2012)
Asst.Prof.Porntip Yenjabok,Ph.D
ASEAN Statistics (2012)
ASEAN
Population
Internet users
Internet
FB Users
FB Penetration
Countries
(2012 Est)
(30/6/2012)
Penetration (%)
(31/12/2012)
(%)
408,786
318,900
78.0
254,760
62.3
Cambodia
14,952,665
662,840
4.4
742,220
5.0
Indonesia
248,645,008
55,000,000
22.1
51,096,860
20.6
Laos
6,586,266
592,764
9.0
255,880
3.9
Malaysia
29,179,952
17,723,000
60.7
13,589,520
46.6
Myanmar
54,584,650
534,930
1.0
n/a
n/a
Philippines
103,775,002
33,600,000
32.4
29,890,900
28.8
Singapore
5,353,494
4,015,121
75.0
2,915,640
54.5
Thailand
67,091,089
20,100,000
30.0
17,721,480
26.4
Vietnam
91,519,289
31,034,900
33.9
10,669,880
11.7
Brunei
Darussalam
Source: National Statistical Office (2012). The 2012 Information and Communication Technology Survey in Household.
Number of computer users by age group
60 years and over
50-59
264,423
1,112,726
40-49
35-39
30-34
25-29
20-24
2,051,371
1,394,684
1,791,704
1,970,207
2,270,724
15-19
11-14 years
6-10 years
3,887,988
3,501,312
2,922,709
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
Number of computer users by location of using group
Others/Unknown
65,670
Other location via Notebook,… 173,674
Learning ICT community center
170,311
Friend's house
449,636
Telecenter
652,465
Internet café
2,468,600
Institution
Office
Home
10,424,170
5,689,862
12,677,645
Asst.Prof.Porntip Yenjabok,Ph.D
Percentage of computer users by activity computer using
Work
12%
Surfing Internet
19%
Study
17%
Entertainment
21%
Reading/Learning
(e-book)
11%
Play game
20%
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
Number of computer users by age group and activity
Number of computer users
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Age group 6-24 years
Activity
Age group 25 years
and over
Asst.Prof.Porntip Yenjabok,Ph.D
Number of Internet users by time to
access Internet
Unknown
290
All day
923,380
04.00 - 07.59 a.m.
24,651
24.00 - 03.59 a.m.
103,650
20.00 - 23.59 p.m.
16.00 - 19.59 p.m.
3,070,213
6,561,876
12.00 - 15.59 p.m.
08.00 - 11.59 a.m.
9,420,450
7,391,118
Asst.Prof.Porntip Yenjabok,Ph.D
Objectives of the research
• To investigate the media exposure behavior of
cross-cultural communication on sociocultural transformations in ASEAN information
society.
• To study some cultural changes in ASEAN
countries predominated by cross-cultural
communication from other countries.
Asst.Prof.Porntip Yenjabok,Ph.D
Framework of the research
Factors affected on transformations and losses
of original culture in ASEAN information society
Demography
- Gender
- Occupation
- Income
- Graduation
- Area
Media exposure
behavior
- Time
- Period of time
- Frequency
- Type of program
- Objective
Transformations and Losses of
original culture in ASEAN
information society
- Ways of life
- Lifestyle patterns in a family
- Food
- Costume
- Media usage
Asst.Prof.Porntip Yenjabok,Ph.D
Research Method
• Qualitative and Quantitative Research--the indepth interview research and content analysis
• This study was operated in Thailand.
• Focusing on mainstream media (free TV and
cable TV) and online media (website,
facebook, and social networks)
Asst.Prof.Porntip Yenjabok,Ph.D
Result of the research
• All population, aged 15 years and over, always
use the ICT at home every day.
• Most of them will spend an hour to two hours a
day on ICT.
• Most of them will use the ICT for contacting with
others.
• Most of students, aged 15 to 24 years old, will
use the application of Line but most of the
population aged 25 years and over will use the
internet.
Asst.Prof.Porntip Yenjabok,Ph.D
Comparison of ICT usage ranking between students
and population aged 25 years and over
Types of ICT
Percent of Students
Percent of population
aged 25 years and over
Internet
19
44
Facebook
27
33
Twitter
10
2
Line
31
12
Social Network
10
10
Others
3
0
Total
100
100
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Factors affected on transformations and
losses of original culture in ASEAN
information society.
– Policy of the broadcasting TV stations
– Free trade area for the information and
communication technology
– Modernization of ICT
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Transformations and Losses of original
culture in ASEAN information society.
– Culture of Language
– Culture for time-consuming
– Exporting some cross-cultural
communications on Socio-Cultural
Transformations in ASEAN Information
Society
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Ways of life have been changed by the
ICT media usage.
– All population will use all kinds of the ICT
media increasingly.
– Everyone likes to open one’s privacy to
public increasingly.
– More population in the society has a chance
to participate in public interests.
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Obviously, examples of cultural changes in
Thailand and Laos have predominated by
cross-cultural communication from South
Korea effectively.
• It causes some cultural changes by passing
the ICT media—online media, website,
twitter, facebook, line, youtube, and Korean
fanpage.
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Exporting main cross-cultural communications
on Socio-Cultural Transformations in Thailand
and Laos.
– Entertainment: concerts, shows, series, songs,
movies, meet and greet parties, news, etc.
– Surgical operation
– Tourism
– Healthy products
– Fashion – costumes and cosmetics
– Korean study – language and culture
– ICT accessories and appliances
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
On-going process
• The further research is being studied in Laos,
Cambodia, and other ASEAN countries to
complete the perfect research.
• Finally, the result can be compared and
analyzed in the final step.
ICT Master Plan – Smart Thailand
Asst.Prof.Porntip Yenjabok,Ph.D
ICT2020 - Smart Thailand 2020
Goals
• A universal broadband access.
• 75 percent of the population will
have information literacy.
• ICT professionals will account for
at least 3 percent of the workforce.
• ICT contribution to GDP at least
18%.
• NRI Ranking remains in top 25%
• Increased Internet-based
Employment
• Higher awareness of the role of
ICT for environmental sustainability
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Asst.Prof.Porntip Yenjabok,Ph.D
29
Thank You
Asst.Prof.Porntip Yenjabok,Ph.D