Analytics Programs: Four Perspectives
Michael Goul, Arizona State University
Ram Gopal, University of Connecticut
Prabhudev Konana, University of Texas-Austin
Vijay Khatri, Indiana University
October 25, 2013
The World of Data and Analytics
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The World of Data and Analytics [2]
Data! Data! Data! I can’t make bricks
without clay!
– Sir Arthur Conan Doyle
Data really powers everything that we do
– Jeff Weiner, LinkedIn
I keep saying that the sexy job in the next
10 years will be statisticians. And I’m not
kidding
– Hal Varian
Data is the new oil!
– Clive Humby, dunnhumby
Agenda
• Four Perspectives
– Michael Goul, Arizona State
University
– Ram Gopal, University of
Connecticut
– Prabhudev Konana, University
of Texas, Austin
– Vijay Khatri, Indiana University
• Q&A
Agenda
• Four Perspectives
– Michael Goul, Arizona State
University
– Ram Gopal, University of
Connecticut
– Prabhudev Konana, University
of Texas-Austin
– Vijay Khatri, Indiana University
• Q&A
ASU Program: Context
• MS-Business Analytics program
jointly “owned” by the Supply
Chain and Information Systems
departments
• Student mix
– 30% students from the
undergrad program at ASU
– 30-40% international
• Size
– large numbers in the applicant
pool with the latest cohort
having 55 students
McNamara, K., What is analytics?
http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/
Retrieved October 20, 2013
ASU Program: Details
• MSBA vs. MSIM program
• 30 credit hours; 9 month
program
• Courses
– Reporting
– Predicting
– Prescription (e.g., Asset
optimization)
• Developing a professional
online version of the
program
• Undergraduate BS degree in
Business Data Analytics
(owned by IS) headed to
Regents
Agenda
• Four Perspectives
– Michael Goul, Arizona State
University
– Ram Gopal, University of
Connecticut
– Prabhudev Konana, University
of Texas-Austin
– Vijay Khatri, Indiana University
• Q&A
Operations & Information Management
(OPIM)
Dept. of Operations and Information Management
History
Experiential Learning Projects
• Financial Modeling
• Marketing Research
• Operations/Services Analysis
Data Generation Processes
Data Management and Shaping
Data Mining & Analysis
Decision Analysis
Optimization
Project Management
Cost Analysis
Project Risk Analysis
Dept. of Operations and Information Management
Highlights






Unique Combination of Business Analytics & Project Management
Aligned with Professional Certifications (PMI, SAS)
STEM Designated Program
Fill-time/Part-time; domestic/international mix of students
Co-mingling with MBAs
Parts of the program offered as ABC (Advanced Business Certificate) to others – BA,
PM, Healthcare Analytics.
 Fee-based as opposed tuition-based
Dept. of Operations and Information Management
CURRICULUM
 Business Analytics Courses
 Business Process Modeling and
Data Management
 Predictive Modeling
 Business Decision Modeling
 Data Mining and Business Intelligence
 Project Management Courses




Introduction to Project Management
Project Leadership & Communications
Project Risk and Cost Management
Advanced BA & PM
plus three elective courses (9 hours) – overcome weaknesses or build on strengths………




Business Analytics with R
Hadoop
Adaptive Business Intelligence
Analytical Consulting in Financial Services
 Agile Project Management
 Managing International Development
Projects
 Gamification
Dept. of Operations and Information Management
STUDENT PROFILE (142 Students)
 72 Returning students





33 International
37 female/ 35 Male
44 full time/ 28 part time
Age mean 30
Age range 23-56
 Fall 13 Class – 70 Students





42 international
33 female/ 37 male
52 full time/ 18 part time
Age mean 28
Age range 20-51
Dept. of Operations and Information Management
Placements
 Nearly everyone placed/promoted.
 $70-110K range
 Job titles include: Data/Business Analyst, Business System Analyst, Data Research
Scientist, Operations Manager, Senior Project Manager, Senior Applications Developer
Rankings
 Elite Top 20 Program -Recognized by InformationWeek as one of the “Big Data
Analytics Masters Degrees: 20 Top Programs” (2013)
 Top 35 Best Masters in Engineering and Project Management in North America
Dept. of Operations and Information Management
Agenda
• Four Perspectives
– Michael Goul, Arizona State
University
– Ram Gopal, University of
Connecticut
– Prabhudev Konana, University
of Texas-Austin
– Vijay Khatri, Indiana University
• Q&A
UT-Austin: Context
• MS-IROM program is owned by the IROM department in the
business school
– MIS, OM/SC, Statistics, Risk, decision analysis, and quantitative finance
in one department
• Keeping MS-IROM distinct from MBA program
– 36 credit hours and 10 month program
• MBA concentration in analytics; certificate in the undergraduate
program (university-wide)
• Taught by faculty both inside and outside the business school
– Finance, accounting, marketing, CS, electrical engineering
• Industry involvement
– Executive council – founding members Walmart and Deloitte and
other 10 companies
– Industry council – about 40+ companies
• Specializations in healthcare, marketing, finance, and supply chain
Class Profile
• Class Size: 52
–
–
–
–
Average GPA: 3.5
Average GMAT: 710
Average Quantitative Percentile on GRE/GMAT: 86th
Gender Breakdown: 50% M, 50% W
• Academic Backgrounds
–
–
–
–
–
–
Engineering: 37%
Business: 17%
Mathematics: 17%
Economics: 15%
Psychology/Sociology: 6%
Other Majors: 8%
Program Sequence – 2014 onwards
Fall-Opt
Summer
Boot camp
Data Analytics
Programming
Statistics I:
Introduction to
Predictive
Modeling
Fall-All
Introduction to
Database
Management
(2 credit)
Financial
Management
(3 hours)
Visualization (1
credit)
Fall - Electives
Advanced
Predictive
Modeling
Marketing
Analytics I
Decision
Analysis (2
hours)
Supply Chain
Analytics I
Stochastic
Control &
Optimization-I
(1 hour)
MSFInvestment
Theory
If waiving THREE credit hours from Fall-Opt courses then take TWO electives
Program Sequence
Spring - Electives
Spring –
Electives Finance
Unsupervised
Learning & Time
Series (3 hours)
Marketing
Analytics II (3
hours)
Quantitative
Financial
Modeling (2
hours)
Capstone (3
hours)
Supply Chain
Elective II (3
hours)
Quantitative
Trading (2 hours)
Stochastic
Control &
optimization -II (2
hours)
Pricing &
Revenue
Management (3
hours)
Risk Management
(2 hours)
Spring - ALL
Social network
analytics (2 or 3
hours)
Spring – OPT
Visualization (1
credit hour)
Agenda
• Four Perspectives
– Michael Goul, Arizona State
University
– Ram Gopal, University of
Connecticut
– Prabhudev Konana, University
of Texas-Austin
– Vijay Khatri, Indiana University
• Q&A
Kelley: Context
• Programs
– MBA minor/major
– MSIS concentration in BA
– Online
• Open enrollment Certificate in Business Analytics
• Corporate Sponsored Certificate in Business Analytics
• Joint Certificate in Business Analytics with Indian Institute of
Management (IIM) in Lucknow
– Undergraduate co-major
• Taught by faculty in different departments in the
business school
Kelley: Details
Consume
Decision
Capabilities
• Strategic vs.
operational
• Functionspecific
Enable
Business
value from
analytics
Information
Capabilities
• Describe
• Organize
• Integrate
Analytic
Capabilities
• Diagnostic
• Predictive
• Prescriptive
Produce
Adapted from Gartner’s Business Analytics Framework
Supply Chain
Marketing
Finance
Kelley: MBA-Major Details (15 hours)
• Spreadsheet
Modeling for Finance
• Real Options in
Capital Budgeting
• Corporate Financial
Risk Management
• Derivative Securities
• …
• Applied Marketing
Research
• Marketing Intelligence
Management
• …
• Revenue
Management
• Logistics and
Distribution
• …
• Datawarehousing
Concepts and
Management
Consume
Decision
Capabilities
•
Strategic vs.
operational
•
Functionspecific
Enable
Business
value from
analytics
Information
Capabilities
•
Describe
•
Organize
•
Integrate
Analytic
Capabilities
•
Diagnostic
•
Predictive
•
Prescriptive
Produce
• Spreadsheet Modeling
• Predictive analytics
Adapted from Gartner’s Business Analytics Framework
Kelley: MSIS
• Datawarehousing
Concepts and
Management
• Big Data – Hadoop/Hive
• Revenue
Management
• Fraud/Accounting
Analytics
• Marketing Analytics
• …
Consume
Decision
Capabilities
•
Strategic vs.
operational
•
Functionspecific
Enable
Business
value from
analytics
Information
Capabilities
•
Describe
•
Organize
•
Integrate
Analytic
Capabilities
•
Diagnostic
•
Predictive
•
Prescriptive
Produce
•
•
•
•
Adapted from Gartner’s Business Analytics Framework
Multivariate Statistics
Spreadsheet Modeling
Data Mining
Web Analytics
Kelley: Institute for Business Analytics
Consume
Faculty
Decision
Capabilities
•
Strategic vs.
operational
•
Functionspecific
Enable
Business
value from
analytics
Students
Information
Capabilities
•
Describe
•
Organize
•
Integrate
Corporate Partners/Recruiters
Analytic
Capabilities
•
Diagnostic
•
Predictive
•
Prescriptive
Produce
Adapted from Gartner’s Business Analytics Framework
Initiatives of the Institute for Business Analytics
Decision
Capabilities
Analytic
Capabilities
Information
Capabilities
Faculty
Students
Corporate
Partners/Recruiters
Focus for analytics for all Kelley School stakeholders
Focus for analytics for all Kelley School
stakeholders
IBA webpage
http://kelley.iu.edu/iba/
 Provide a focus for analytics for all
Kelley School stakeholders
 The Institute’s web site was
designed and launched in
early 2012.
 The Kelley Forum on
Business Analytics was held
in April 2013, attended by
around 200 students,
corporate partners, and
faculty.
Kelley Forum on Business Analytics, 2013
Initiatives of the Institute for Business Analytics
Decision
Capabilities
Faculty
Students
Corporate
Partners/Recruiters
Analytic
Capabilities
Information
Capabilities
Dissemination of analytics-related faculty research
Dissemination of analytics-related faculty
research
OnAnalytics Magazine
 Create and support the development of
knowledge through applied research on
analytics
 Three issues of OnAnalytics were
printed and published online. Each
faculty article was accompanied by
a video that was made available on
the Institute’s YouTube channel
 A forthcoming special issue of
Business Horizons will feature
analytics articles by Kelley faculty.
IBA YouTube Channel
Initiatives of the Institute for Business Analytics
Decision
Capabilities
Analytic
Capabilities
Information
Capabilities
Faculty
Students
Corporate
Partners/Recruiters
Enhance relationships with analytics-related industry leaders
Enhance relationships with analyticsrelated industry leaders
Guest Speakers
 Enhance relationships with analytics-related
industry leaders
 The Institute hosted several
distinguished guests to speak on topics
related to business analytics.
 A working session with Grocery
Manufacturers Association was hosted
in Bloomington, August 2012.
 The fall 2012 issue of OnAnalytics
featured articles from four Kelley
School corporate partners.
OnAnalytics Featuring Corporate Partners
Initiatives of the Institute for Business Analytics
Decision
Capabilities
Analytic
Capabilities
Information
Capabilities
Faculty
Students
Corporate
Partners/Recruiters
Support teaching, coaching, and
guidance for Kelley students and faculty
Support teaching, coaching, and guidance
for Kelley students and faculty
Analytics Tools
 Provide and support teaching, coaching,
and guidance for Kelley students and
faculty.
 The Institute participated in the
design, launch, and delivery of
several Kelley programs on
analytics.
 The Institute obtained, installed,
and integrated into classes a
number of advanced analytics
tools.
 Several distinguished speakers
from industry shared insights with
students.
 Analytics-related internships of our
MSIS and MBA students were
featured in the spring 2013
OnAnalytics magazine.
OnAnalytics Featuring Kelley Students
Initiatives of the Institute for Business Analytics
Decision
Capabilities
Analytic
Capabilities
Information
Capabilities
Faculty
Students
Corporate
Partners/Recruiters
Outreach and communication of analytics-related Kelley initiatives
Outreach and communication of analyticsrelated Kelley initiatives
Corporate and Academic Presentations
 Participate in outreach and communication
of analytics-related Kelley initiatives
 The Institute’s white paper, “Business
Analytics Curriculum Report,” guided
the Kelley School’s business analytics
vision and program design.
 Overviews of advanced analytics were
presented to several corporate
partners and academic institutions.
 Communication and outreach
activities continued through a
LinkedIn Group, a YouTube channel,
and the Institute’s wiki on analytics.
Communication and Outreach through Social Media
http://tinyurl.com/linkedin-kiba
376 members as of August 2013
http://kiba.pbworks.com
http://tinyurl.com/youtube-kiba
1949 hits as of August 2013
Agenda
• Four Perspectives
– Michael Goul, Arizona State
University
– Ram Gopal, University of
Connecticut
– Prabhudev Konana, University
of Texas-Austin
– Vijay Khatri, Indiana University
• Q&A
Questions