Taking Your Business Global
December 5, 2014
Eddy Mayen
International Business Development &
Protocol
NJBAC
NJBIA Webinar on the New Jersey
State Trade and Export Promotion (STEP)
program
WELCOME
NJBIA Webinar on the New Jersey State
Trade and Export Promotion program
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Objectives of the Webinar
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Present resources for export promotion in New Jersey
Present New Jersey State Trade and Export Promotion (NJ
STEP) program
Introduce Shadetra Robinson, U.S. Small Business
Administration
Invite NJBIA member companies to consider NJ STEP program
as a resource to support export sales and job creation
Address and answer questions
NJBIA Webinar on the New Jersey State
Trade and Export Promotion program
Speakers
 Eddy Mayen, Director, Office of International Business
Development and Protocol / New Jersey Department of
State
 Shadetra Robinson, Grant Program Specialist (STEP),
U.S. Small Business Administration / Division of
International Trade
NJBIA Webinar on the New Jersey State
Trade and Export Promotion program
 Ms. Shadetra S. Robinson
 Grant Program Specialist
State Trade and Export Promotion Program (STEP)
U.S. Small Business Administration
 Managing 12 grants and has been with the Federal Government since
April 2006.
 Prior to coming to the SBA, her professional career focus was in the
field of disability and mental health with over ten years of experience
specializing in youth services. In 2006, Shadetra began her Federal
career working for the U.S. Department of Health and Human
Services before moving to the Small Business Administration (SBA) 3
years ago to the SBA Office of International Trade. Ms. Robinson has
a Master’s in Education, M.ED, and a BS in Psychology from Howard
University
NJBIA Webinar on the New Jersey State
Trade and Export Promotion program
Mr. Eddy S. Mayen
Director
Office of International Business Development and Protocol
Business Action Center
New Jersey Department of State.
 The diverse responsibilities of his unit include: everything from export
assistance to establishing and maintaining positive working relationships
with the foreign business and government community.
 The International Business Development and Protocol office provides, at
no cost to New Jersey companies, trade assistance in export related
areas, foreign market intelligence, commercial diplomacy, assistance in
overcoming trade barriers; and resources in identifying export market
opportunities.
 Mr. Mayen has a Bachelor’s Degree in International Business from the
College of New Jersey, is fluent in Spanish and a 10+ year veteran of the
US Army and the NJ National Guard.
New Jersey Partnership for Action
Lt. Governor
Kim Guadagno
A “One-Stop-Shop” for Business
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Seeks to attract and retain businesses
Identifies and matches State programs and
resources to business’ needs
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Provides site selection services
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Assists with permitting and regulatory issues
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Advances global competitiveness of New Jersey Companies
A “One-Stop-Shop” for Business
http://www.nj.gov/njbusiness/
Business Action Center
1-866-534-7789
Resources for export promotion in
New Jersey
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Office of International Business Development and
Protocol
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Export promotion
Advocacy
Protocol and Commercial Diplomacy
Staff
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Jean Chang
Gregory Larkin
William Spear
Mr. William Spear –
International Business Advocate
Markets covered:
- Canada
- Northeast Asia
- Southeast Asia (except Singapore)
- Western Europe
- Russia, and the Commonwealth of Independent States
(CIS)
- India
Ms. Jean Chang –
International Business Advocate
Markets covered:
- Greater China Region (Mainland China, Hong Kong,
Taiwan),
- Singapore
- Australia
Mr. Gregory Larkin –
International Business Advocate
Markets covered:
- Mexico
- Central America
- South America
- The Continent of Africa
- The Caribbean
STEP application website
http://www.nj.gov/state/bac/njstep.html
New Jersey
State Trade and Export Promotion (STEP)
What is STEP?
NJ STEP program: 2012-2014
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In 2012, U.S. Small Business Administration (US SBA)
awarded New Jersey a STEP grant in the amount of
$203,431 to support the export initiatives of “eligible
small business concerns.”
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In the end, the NJ STEP program produced the
following results: Actual export sales by reporting
companies were $3,619,550.
NJ STEP program: 2012-2014
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Return on Investment (ROI) for the NJ STEP program
was 17.79 : 1
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Our projected ROI when the State submitted its
proposed program was 6.8 : 1.
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The State exceeded its initial projected ROI by more
than 160%.
New Jersey
State Trade and Export Promotion (STEP)
STEP Year 3
October 1, 2014 – September 29, 2015
New Jersey State Trade and Export
Promotion Program (NJ STEP)
 New Jersey State Trade and Export Promotion Grant
Program (NJ STEP) – Year 3
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2014 Award $275,000
New Jersey one of only 24 states
Increase number of new small business exporters
Increase value of exports by existing small business exporters
Expand job creation & retention
Administered by International Business Development and
Protocol Office
October 1, 2014-September 30, 2015
New Jersey
State Trade and Export Promotion (STEP)
How to apply
NJ STEP program: 2014-2015
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The new award came with revised criteria established
by the U.S. SBA.
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STEP support placed an emphasis on the ROI of the
activities that support each State’s overall proposed
milestone goals.
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Core standards from the previous program have been
maintained: 1) Profitable in the 12 months prior to
receiving a STEP sub-grant; 2) In existence for more
than one year; and 3) “Small” as defined by the SBA.
NJ STEP program: 2014-2015
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Further, applicants are requested to project export sales
and numbers of new hires if any.
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All of which is evaluated by the Office to award the
most deserving New Jersey exporters STEP support.
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The results through today’s date are as follows:
$32,665 have been awarded to companies projecting
over $2,000,000 of exports and 24 new hires.
New Jersey
State Trade and Export Promotion (STEP)
How to apply
New Jersey State Trade and Export
Promotion Program (NJ STEP)
 NJ State Trade and Export Promotion Program
– (http://www.nj.gov/state/bac/njstep.html)
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Stage 1 - STEP application requirements:
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NJ STEP Program Survey
NJ STEP Projected Return on Investment Form
Self Representation as an 'Eligible Small Business Concern’
Form
Certification Regarding Debarment, Suspension, and Other
Responsibility Matters Primary Covered Transactions
NJ STEP – Stage 2 application
 If approved: the following forms/documents are required
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Stage 2 - STEP application requirements:
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1. Completed and signed original copy of NJ W-9 form
http://www.state.nj.us/treasury/omb/forms/pdf/W9.pdf
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2. Current Tax Clearance Certificate issued by the
NJ Division of Taxation
http://www.state.nj.us/treasury/taxation/busasst.shtml
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3. Copy of current Business Registration Certificate
https://www1.state.nj.us/TYTR_BRC/jsp/BRCLoginJsp.jsp
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4. Copy of your firms DUNS number : http://mycredit.dnb.com/
NJ STEP – Stage 3 Post award
 Upon completion of your event, we require:
1. Submit evidence of paid receipts for costs incurred
2. Brief report on results of event (sales, meetings,
projections, leads etc.)
3. Going forward, brief quarterly updates on export sales
and/or jobs created, retained
New Jersey
State Trade and Export Promotion (STEP)
What can STEP funds
Be used for?
New Jersey State Trade and Export
Promotion Program (NJ STEP)
The NJ STEP program can help support:
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Registration cost to trade shows and expos
Cost of booth space at a trade show
Cost to participate in a trade mission
U.S. Department of Commerce – Commercial Service
subscription services such as Gold Key services
New Jersey STEP
Examples
International American Supermarket (IAS)
- Piscataway
Export Assistance to expand to new markets
 STEP supported Focused Food Mission to Taiwan
and SIAL Shanghai show
 Introduced COFCO (China’s largest food
import/export company), and government officers
from Shanghai and Taiwan to IAS
JACE Systems – Cherry Hill
Export Assistance and International Advocacy
 STEP supported mission to Colombia,
medical trade show – MEDICA - UAE
 Company background check prior to signing
up distributorship in Taiwan
Scimedx – Dover
Export Assistance and International Advocacy
 STEP supported Medica show in Germany
 Introduced to Taiwan consular officials;
Scimedx was selected by Taiwanese
government as one of the NJ companies
visiting Taiwan for 1-on-1, B-to-B meetings,
with in-country expense paid by Taiwan
Odyssey Specialty Vehicles – Wharton
New exporter assistance
 STEP supported International Partner Search (IPS)
program in Canada
 STEP supported InterSec show and Gold Key
Programs in Dubai
Important Trade Websites
- International Business Development & Protocol office
http://www.nj.gov/state/bac/dos_bac_international.html
- U.S. DOC - NJ Export Assistance
http://export.gov/newjersey/
- U.S. Department of Commerce – International
http://www.export.gov/index.asp
- United States Export / Import Bank (EXIM)
http://www.exim.gov/
- Small Business Administration – International Trade
https://www.sba.gov/offices/headquarters/oit
Further Assistance:
Mr. Eddy S. Mayen
Director
Office of International Business Development & Protocol
State of New Jersey Department of State
Business Action Center
P.O. Box 820
Trenton, New Jersey 08625 USA
609-633-1182 / office
609-292-5509 / fax
eddy.mayen@sos.state.nj.us
Thank you!
Q&A
December 5, 2014
Eddy Mayen
International Business Development &
Protocol
NJBAC