The Evolution of Business Intelligence
at SPC: One Year Later
January 2013
Florida Association
of Institutional
Research
Annual Conference
January 2013
 James Coraggio
Associate VP, Institutional Effectiveness,
Research, and Grants
 Dan Gardner
Coordinator,
Institutional Research and Reporting
Presenters
Institutional Research and Effectiveness
St. Petersburg College
P.O. Box 13489,
St. Petersburg, FL 33733
(727) 712-5237
FAX (727) 341-5411
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January 2013
 SPC - established in 1927
 9 Campuses in Pinellas County
 First FCS college to offer baccalaureate degrees;
1,061 (2011-12); cumulative 5,179 degrees (2002-12)
 2011-12 FTE: 22,350
 2011-12 Graduates: 6,003
 Fall 2012 credit enrollment: 33,232 (unduplicated)
SPC Quick Facts
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January 2013
FAIR presentation 2011
Using Business Intelligence to
Improve Student Success
http://www.spcollege.edu/central/AE/PowerPoints/FAIR%202012%20%20Business%20Intelligence%20FINAL.pptx
Background
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January 2013
This presentation will describe:
1) Where we were…
2) Where we are ..
3) Where we will go…
Today’s Goals
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January 2013
• Two-to-three weeks to complete
a data request
• Discussions became stale
• Arguments over the data
definitions
• New questions once data is
received take another two-tothree weeks to get answered
Where we were…
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January 2013
• SPC exemplified the ‘data-rich, informationpoor’ institution.
• Staff need timely information for decisions
to maximize student success.
• SPC needed to leverage data from across
the College by linking multiple data systems
and elements in one reporting interface.
Why was BI a priority at SPC?
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January 2013
SPC needed:
– timely, relevant, and valid information at the
college, campus, and program levels,
– in an easy-to-interpret format to support
evidence-based decision-making,
– and drive performance improvement.
Why was BI a priority at SPC?
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January 2013
 Step 1: Acknowledge that data in its purest sense is not very
useful.
 Step 2: Design a tool that defines, aggregates, and
organizes the data into useful and relevant information for
the stakeholders.
 Step 3: Provide end-user training to assist them in correctly
interpreting and using information properly.
 Step 4: Consistently remind all end-users that data and
information can be powerful, but it is only the start of the
conversation.
Developing BI
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January 2013
• Allows college employees the ability to quickly access
information required to make decisions to improve
student success.
• Designed to provide standardized information to endusers and key stakeholders with the ability to look at
data measures through multiple views.
• Measures can be rolled up and viewed at the
aggregate institutional level or an end-user can ‘drilldown’ and view the same data measures at the
campus or program level.
Where we are now…
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January 2013
Executive
Partnership
Development
Administrative
Dissemination
Student Success
Partnership
Advisor
Dissemination
Partnership for
Integrated Solutions
Timeline
Executive
Dissemination
2011
Refinement
Partnerships for
Specialized Solutions
Innovation Transfer
2012
Staff Dissemination
Refinement
2013
2014
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January 2013
• Active users, n = 204
• New users in process = 60 (primarily academic advisors)
• Training completed, headcount
– Level 1 trained = 175
– Level 2 trained = 82
– Total number of persons trained (level 1 & 2) = 257
• Type of users: Executive Team, Provosts, Deans,
Program Directors, Functional Administrators, Advisors
Status
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January 2013
BI Student Cube Structure
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January 2013
Culture of Inquiry
We encourage a data-driven environment that allows for
open, honest dialogue about who we are, what we do,
and how we continue to improve student success.
Transparency
We embrace openness in communication by providing
access to college processes and procedures,
expenditures, institutional effectiveness, and student
success rates.
http://www.spcollege.edu/mission/
Changing the Culture…
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January 2013
The most important element of the SPC Pulse
philosophy has been end-user empowerment.
Teaching them how to fish…
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January 2013
Training Schedule, January & February 2013
• Level 1; 1/8, 1/25, 2/5, 2/22
• Level 2; 1/8, 1/25, 2/5, 2/22
• Update for Deans, 1/17 @ Deans meeting
• Advisor training @ Tarpon Springs: 1/25
• Update for Associate Provosts: 1/29
• Advisor training @ Clearwater: 2/15
Sample Training Schedule
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January 2013
• Building competence among executive
and academic leaders
• Managing Accelerated Expectations and
Enthusiasm
• Ensuring security/privacy
• Documenting while building
• Limited Resources
• Tailoring specialized solutions
Challenges
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January 2013
• More robust cohort data
• Prediction information (Predictive
Analytics)
• Human Resources data
• Further developed Finance data
Where we want to go…
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January 2013
•
•
•
•
Resources, Resources, Resources!
Leadership support
Cross functional development team
Financial support for technology/
infrastructure requirements
• End-user buy in and involvement in the
development
• Managing expectations
Lessons Learned
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January 2013
Questions?
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