UCSF 2.0
Olivia Herbert
Senior Director of Development
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UCSF 2.0: An Experiment to Identify
Bold Ideas for the Future
• How do we look to the future – the next 10 years and
further?
• How can we define, not just react to, the
environment? Are we positioning UCSF to continue
to be known for Innovation in SF and the Bay Area?
Should we be redefining Health Sciences in the future?
• Are we rewarding smart risk taking and encouraging
new efforts to create value for UCSF, our faculty,
staff, and patients/citizens in health care and beyond?
• How do we inspire the next generation?
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UCSF 2.0: An Experiment to Identify
Bold Ideas for the Future
The goal of The UCSF 2.0 Initiative is to engage the
broad UCSF community in generating ideas that
transcend current strategic plans to
• Tap the wisdom of the broad network at UCSF—
including internal and external constituents—using a
cutting-edge game platform.
• Engage key stakeholders—including both senior
and junior leaders—in a series of facilitated
discussions to identify, define, and develop winning
ideas for the university to pursue.
• Co-create a bold visualization of these ideas that
can be used to drive vision and action.
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UCSF 2.0 Phase I: UCSF 2025
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UCSF 2.0: Your Role
• Play UCSF 2025!
– Game will be live from 8:00 am on September 11
to 8:00 pm on September 12
– Pre-register at UCSF2025.org
• Invite others to play
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Questions?
• Please feel free to contact me:
Olivia Herbert
Senior Director of Development
(415) 476-9878
oherbert@support.ucsf.edu
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