Herrmann International
Presents
WHOLE BRAIN®
THINKING
TECHNOLOGY
Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.
Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.
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Copyright 2006 The Ned Herrmann Group
SUMMARY
KEY BRAIN CHARACTERISTICS
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UNIQUE
SPECIALIZED
SITUATIONAL
INTERCONNECTED
ITERATIVE
DOMINANT
MALLEABLE
WHOLE
The BRAIN is the Source of:
Copyright 2006 The Ned Herrmann Group
• Who we are
• What we do
• How we do it
Right Cerebral
Hemisphere
SPERRY'S
LEFT/RIGHT
MODEL
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Left Cerebral
Hemisphere
LEFT
RIGHT
HEMISPHERE
HEMISPHERE
NEOCORTEX
LEFT HALF
RIGHT HALF
LIMBIC
LIMBIC
SYSTEM
SYSTEM
Copyright 2006 The Ned Herrmann Group
LIMBIC
FOUR THINKING STRUCTURES
CEREBRAL
LEFT
LIMBIC
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RIGHT
A
D
B
C
HERRMANN'S
WHOLE BRAIN
THINKING
MODEL
Left Cerebral
Hemisphere
A
D
Right Cerebral
Hemisphere
McLean's
TRIUNE BRAIN
MODEL
B
C
Left Half
Limbic System
Right Half
Limbic System
Copyright 2006 The Ned Herrmann Group
SPERRY'S
LEFT/RIGHT
MODEL
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BRAIN DOMINANCE
THE ORGANIZING PRINCIPLE
Four interconnected clusters of specialized mental
processing modes that function together
situationally and iteratively,
A
D
B
C
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making up a whole brain in which one or more parts
becomes naturally dominant
THE ORGANIZING PRINCIPLE
THE
BRAIN
ARCHITECTURE
A
D
B
C
THE
ORGANIZING
PRINCIPLE
METAPHOR
THE
WHOLE BRAIN®
MODEL
Copyright 2006 The Ned Herrmann Group
PHYSIOLOGY
WHOLE BRAIN® THINKING MODEL
Upper Mode Thinking Processes
ORGANIZED
SEQUENTIAL
PLANNED
DETAILED
B
HOLISTIC
INTUITIVE
INTEGRATING
SYNTHESIZING
INTERPERSONAL
FEELING-BASED
KINESTHETIC
EMOTIONAL
C
Lower Mode Thinking Processes
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Left Mode
Thinking Processes
LOGICAL
ANALYTICAL
FACT-BASED
QUANTITATIVE
Right Mode
Thinking Processes
D
A
RATIONAL
SELF
EXPERIMENTAL
SELF
A
D
LOGICAL
ANALYTIC
PLAYFUL
IMAGINATIVE
OUR FOUR
DIFFERENT SELVES
B
SAFEKEEPING
SELF
EXPRESSIVE
EMOTIONAL
C
FEELING
SELF
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ORGANIZER
PLANNER
Example:
A
Is expressive
Is emotional
Talks a lot
Feels
C
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Analyzes
Quantifies
Is logical
Is critical
Is realistic
Likes numbersIs sensitive to others
Knows about moneyLikes to teach
Touches a lot
Knows how things workIs supportive
A
D
B
C
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Measuring the level
of mental preference
of each of the four selves
forms the profile
Copyright 2006 The Ned Herrmann Group
THE HBDI™ PROFILE
RESULTS FROM THE
PERSONAL PREFERENCE DATA
PROVIDED BY THE
HERRMANN BRAIN DOMINANCE
INSTRUMENT
A
B
C
D
Preference Code:
Adjective Pairs:
Profile Score:
1
1
2
2
9
8
4
3
111
87
35
48
©2005 The Ned Herrmann Group
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Quadrant:
INDIVIDUAL PROFILES
ARE NEITHER
GOOD NOR BAD
RIGHT NOR WRONG
SITUATIONAL CONSEQUENCES
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BUT THERE ARE
BRAIN DOMINANCE
PREFERENCES
INTEREST
MOTIVATION
WEAK
STRONG
COMPETENCE
STRONG
Copyright 2006 The Ned Herrmann Group
WEAK
Herrmann Brain Dominance Profile
SAMPLE OCCUPATIONAL PROFILES
Hospital example
D
Upper Left
Upper right
Logical
Analyzer
Mathematical
Technical
Problem solver
Imaginative
Synthesizer
Artistic
Holistic
Conceptualizer
Controlled
Conservative
Planner
Organizational
Administrative
Interpersonal
Emotional
Musical
Spiritual
Talker
Lower Left
B
Lower Right
C
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A
PROCESSING MODES
Upper Left
Cognitive / Intellectual
Logical
Analyzer
Mathematical
Technical
Problem solver
Lower Left
B
Upper right
Imaginative
Synthesizer
Artistic
Holistic
Conceptualizer
Realistic
Controlled
Conservative
Planner
Organizational
Administrative
D
Intuitive
Visceral / Instinctual
Interpersonal
Emotional
Musical
Spiritual
Talker
Lower Right
C
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A
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IMPACT OF DOMINANCE
ON HOW WE SEE
THE WORLD
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BRAIN DOMINANCE FILTERS
Herrmann Brain Dominance Profile
Average Thinking Styles
for Males & Females
A
Upper right
Problem solver
Mathematical
Technical
Analyzer
Logical
Conceptualizer
Imaginative
Synthesizer
Artistic
Holistic
Males:
Females:
292,576
215,730
Talker
Musical
Spiritual
Emotional
Interpersonal
Planner
Controlled
Conservative
Organizational
Administrative
Lower Left
B
N=508,306
Lower Right
C
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D
Upper Left
Herrmann Brain Dominance Profile
SAMPLE PROFILES
Upper Left
D
Upper Right
Problem solver
Mathematical
Technical
Analyzer
Logical
Conceptualizer
Imaginative
Synthesizer
Artistic
Holistic
Planner
Controlled
Conservative
Organizational
Administrative
Talker
Musical
Spiritual
Emotional
Interpersonal
Lower Left
Lower Right
B
C
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A
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Herrmann Brain Dominance Instrument
SELECTED OCCUPATIONAL NORMS
SCIENTIFIC
TECHNICAL
ARTISTIC
"TROUBLESHOOTERS"
FINANCIAL
ENTREPRENEURIAL
LEGAL
"MULTIDOMINANT
DEVELOPMENTAL
MANAGERIAL
MULTI TASKING
EXPRESSIVE
FACILITATIVE
ADMINISTRATOR
SOCIAL
SUPERVISORY
SUPPORTIVE
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CUSTOMER SERVICE
THE UNIVERSE OF THINKING STYLES
Double Dominant
Cerebral
Cognitive Pragmatic
Realistic
Common
Sense
D
Idealistic
Intuitive
CREATIVE
NATURAL
B
Double Dominant
Right
Double Dominant
Left
A
SEQUENTIAL
CONSERVATIVE
CONTROLLED
STRUCTURED
DETAILED
CONCEPTUAL
SYNTHESIZING
METAPHORIC
INTEGRATIVE
VISUAL
C
Visceral Instinctual
Double Dominant
Limbic
EMOTIONAL
HUMANISTIC
EXPRESSIVE
SENSORY
MUSICAL
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LOGICAL
QUANTITATIVE
CRITICAL
ANALYTIC
FACTUAL
PREFERRED LEARNING STYLES
A UPPER LEFT
UPPER RIGHT
Quantifying
Analyzing
Theorizing
Logically processing
D
Exploring
Discovering
Conceptualizing
Synthesizing
Organizing
Sequencing
Evaluating
Practicing
B LOWER LEFT
Sharing
Internalizing
Moving & Feeling
Involving
LOWER RIGHT
C
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INTEREST
MOTIVATION
PASSION
WHOLE BRAIN® TEACHING & LEARNING MODEL
intellectual
B
UPPER
Verbal
LOWER
instinctual
RIGHT
experiential
Organized
Sequential
Procedural
Methodical
Visual
Conceptual
Simultaneous
Experimental
Non-Verbal
concrete
Logical
Rational
Quantitative
Theoretical
LEFT
D
Emotional
Expressive
Interpersonal
Kinesthetic
C
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A
THERE ARE OTHER NORMAL PEOPLE LIKE YOU
SOMEWHERE IN THE WORLD.
Copyright 2006 The Ned Herrmann Group
NO MATTER HOW “DIFFERENT” YOU ARE,
WHOLE BRAIN® CREATIVITY & INNOVATION
PREPARATION / INCUBATION / ILLUMINATION / VERIFICATION
A
D
VISUALIZATION
IMAGINATION
CONCEPTUALIZATION
LOGICAL THINKING
ANALYSIS OF FACTS
PROCESSING NUMBERS
PLANNING APPROACH
ORGANIZING FACTS
DETAILED REVIEW
B
GUT REACTION
SENSORY RESPONSE
INTERPERSONAL
ITERATIVE MODEL
C
Copyright 2006 The Ned Herrmann Group
INCUBATION
&
ILLUMINATION
PREPARATION
&
VERIFICATION
Transformation
Steps Along The
Mental Path To
Self-Development
Application
Belief
Value Shift
Understanding
Awareness
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Acceptance
Copyright 2006 The Ned Herrmann Group
Situationally, step into those modes
you least prefer
as required
THINGS THAT WE ARE
DOING THAT WORK WELL,
SUCH AS TEACHING, MANAGING,
COMMUNICATING AND CREATING
ARE LIKELY, WHEN DIAGNOSED
Copyright 2006 The Ned Herrmann Group
TO BE WHOLE BRAINED.
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