Housekeeping
• Restrooms are located every floor near the lift area
• Duration: 30 mins
• No breaks. Learners are advised to have their meals
before coming to class.
• Canteen at the ground floor operates from 8:30am to
5:00pm
• Free drinks from vending machines
• Emergency exits are located at each end of the
corridors. Incase of emergency, take the nearest exit
down to the assembly area at the car park.
Four Corners (6 mins)
On a piece of paper, draw:
Favorite food
Favorite hobby
Name
If I’m an animal, what would I want to
One country I would like to go on
be.
vacation
Learners’ Profile
Name
Current
Work Role
Industry
Subject of
expertise (
Training)
One thing
you expect
to learn
One way
you can
contribute
today
What Can We Do To Enhance
Learning?
Learning Outcomes
By the end of this session, you will be able to:
• Identify the strength and weaknesses of the
company in relation to the project at hand.
• Identify the opportunities and threats of the
company in relation to the project at hand.
• Identify appropriate strategies before
embarking on a project
Strategic Planning Dept – IAL
Project
Identify strategies to
increase the number of
ACTA students in IAL.
Typical Analysis Tools
• SWOT – Strength, Weaknesses, Opportunities &
Threats
• 3Cs – Company, Customers & Competitors
• 5Cs – 3Cs, Climate & Collaborators
• 4Ps – Product, Price, Place & Publicity (Positioning)
• PEST – Political, Economy, Social & Technology
• Porter’s Five Forces:
–
–
–
–
–
The threat of the entry of new competitors
The intensity of competitive rivalry
The threat of substitute products or services
The bargaining power of customers (buyers)
The bargaining power of suppliers
Strategy of Project
"Know the enemy and know
yourself; you will never be in peril in
a hundred battles. "
知己知彼，百战百胜
- Sun Tzu
Chinese military strategist in the Spring and Autumn Period of
China (722 - 481 BC). He wrote the Art of War (孫子兵法)
composed of 13 chapters. The Art of War has long been praised
as the definitive work on military strategies and tactics
Situation Analysis
In order to profitably satisfy customer needs,
the firm must first understand the external
and internal situation, including the
customers, the market environment and the
firm’s own capabilities.
Furthermore, it needs to forecast trends in the
dynamic environment in which it operates.
SWOT Analysis
• SWOT: Strengths, Weaknesses, Opportunities and
Threats
– SWOT is a simple framework for generating strategic
alternatives from a situation analysis.
– SWOT was originated in the late 1960's. The GE Growth
Council used this form of analysis in the 1980's.
Because it concentrates on the issues that potentially
have the most impact.
• It is applicable to either the corporate level or the
business unit level.
• The SWOT analysis is useful when a very limited
amount of time is available to address a complex
strategic situation.
Generate Strategy by SWOT framework
External Factors
Opportunities
Threats
Strengths
SO Strategy
ST Strategy
Weaknesses
WO Strategy
WT Strategy
Internal
Factors
SO:
Creation of business opportunities by maximizing the company's strength. Positive
Offensive.
ST:
Evasion of the threat by utilizing the company's strength. Differentiation strategy.
WO:
Measures of not losing the business opportunity under the company's weakness. Gradual
Approach Strategy.
WT:
Measures of not causing the worst situation under the company's weakness and the threat.
Defensive Defense or Withdrawal.
Classifies Internal and External factors
External Factors
Internal Factors
Strength
Opportunity
Threat
Positive Offensive
Differentiation strategy
(Creation of business opportunities by
maximizing the company's strength)
(Evasion of the threat by utilizing the company's
strength)
External factors which affect your project
Weakness
Gradual Approach
Defensive Defense or Withdrawal
(Measures of not losing the business
opportunity under the company's
weakness)
(Measures of not causing the worst situation
under the company's weakness and the threat)
Internal aspects of your project
Classifies Internal and External factors
Guideline
External Factors
Opportunity
Threat
– Think the "SO"
strategy first.
– Complement with the "ST" and "WO" strategies.
– You don't need to think the "WT" strategy in a project level.
Internal Factors
Strength
Positive Offensive
Differentiation strategy
(Creation of business opportunities by
maximizing the company's strength)
(Evasion of the threat by utilizing the company's
strength)
SO Strategy
Weakness
ST Strategy
Gradual Approach
Defensive Defense or Withdrawal
(Measures of not losing the business
opportunity under the company's
weakness)
(Measures of not causing the worst situation
under the company's weakness and the threat)
WO Strategy
WT Strategy
Ref. Environmental Analysis vs. SWOT
Describe the influence that the macro environment affects on customers as the changes and trends of 3C
customer analysis. Describe the influence that it affects on the company as the opportunities or threats of
SWOT analysis.
3C Analysis - Customer
Climate - Macro Environmental Analysis
Segm
ent A
Recent changes and trends
Politics
Economy
Society
Technology
Segm
ent B
Segm
ent C
Market size
Growth rate
Consumer Benefits
Info sources
Describe the threats and weaknesses by classifying the 3C
competitor analysis.
・・・
Changes / trends
3C Analysis – Company & Competitor
Co
mpa
ny B
Com
pan
yC
Market share
Profitability
Core competence
Brand image
Technology
Sales power
Capital
Positioning
Collaborators – Suppliers, Distributors & Alliances
External Factors
Opportunities
Internal Factors
IAL
Co
mpa
ny A
SWOT
Strengths
Weaknesses
Threats
Learning Outcomes
You should be able to:
• Identify the strength and weaknesses of the
company in relation to the project at hand.
• Identify the opportunities and threats of the
company in relation to the project at hand.
• Identify appropriate strategies before
embarking on a project
How will you use the knowledge
in your work place?