Micronesia Auto
Repair Shop
*MARS*
Business plan
By Essex Eis , Mervyn
Edwin, Matt Ludwig
Executive Summary
Micronesian Auto Repair Shop (MARS) is a company that repairs
and customizes cars. Body work and rust repair is the majority of
our work. The company is dedicated to providing the highest
quality workmanship. Micronesian Auto Repair Shop (MARS)
keeps up on all the latest tools and techniques of the trade to
perform the highest quality work possible today.
Micronesian Auto Repair Shop (MARS) is located in Kolonia,
Pohnpei. Our company and employees are dedicated to doing
each job right the first time, and retaining each car owner as a
lifetime customer of our shop. We will try to expand our company
throughout the four states of the Federated States of Micronesia.
Mission
Micronesian Auto Repair Shop aims to offer tremendous auto
repair services and customize services a full assortment of
auto parts. Micronesia Auto Repair Shop focuses on
custom-made service to its customers by offering
convenience and rapid service. Additionally, Micronesia
Auto Repair Shop is mechanically know-how with
computerized monitoring of all parts inventory, to make
sure that parts are always in stock, while keeping a
balanced level of inventory to make the most of on
inventory turnover. Finally, Micronesia Auto Repair Shop
has strong vendor relationships with the most service that
are able to help our company.
OBJECTIVE
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Offer incredible auto repair service
Focus on customer- made product
Make sure that the part are always in stock
Has a strong vendor relationship that enables the
company to service.
Practical and convenient service
Growing and maintaining a transfer network to other
local company.
Invest effectively with people
Provide service that will satisfy customer need and
want.
Company summary
It is a start up business own by three partner each of the three
have responsibility in each of the section. Matt Ludwig is
responsible for the financing and Mervyn Edwin is responsible
for the management section and Essex Eis is responsible for
the administration section.
With the growing of population and the demand of people to have
a safe and convenient car we ought to help people with want
satisfaction.
Company ownership and History
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Micronesia Auto Repair Shop is a start-up
company service in Kolonia Pohnpei. It is own
by Matt Ludwig, Essex Eis, and Mervyn
Edwin.
Micronesia Auto Repair Shop is a new
establishes company. It has a strong business
experience and a clear vision of how MARS
will position in the local market.
Service Business Analysis
There are subdivisions of the MARS services, and as we can see
some of our competitor are offering only part inventory, but
the MARS will offer both repair and customize service at same
location to satisfy the need of consumer and have the
consumer meet their need and want.
Market Segmentation
Micronesia Auto Repair Shop is based the service on the middle
and the upper market. MARS is looking for high quality and
service to make a convenience service and satisfy the
customer. Most people will pay the price of the service in
order to avoid the inconvenience of having the vehicle stock in
the repair shop.
Target Market Segment Strategy
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Micronesian Auto Repair Shop will be targeting on the people
with vehicles and it will offering convenience, working with
customer nicely, and working with kind of company with the
service.
Start-up Summary
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An amount of $750,000.000 was awarded to three co-owners
of a new start up business in Micronesia. The plan is to start an
auto shop business called the “Micronesia Auto Repair Shop.”
The remainder of the required financing will get it by a five
year loan in the amount of $100,000 from the small business
guarantee (SBG). However the company will only expense the
amount of $550,000 for one year.
Start –up breakdown
Start-up Expenses:
 Infrastructure/Building$150,000
 Auto equipments/supplies/tools$350,000
 Others$100,000
 TOTAL:$550,000
 Infrastructure/Building: Main Building/Garage
/Offices / Shop $75,000
 Ware House $25,000
 Land $50,000
 TOTAL:$150,000
continuation
Auto Equipments/Supplies/Tools
 Design Equipments $ 150,000
 Customizing Supplies $ 100,000
 Mechanical Tools $ 75,000
 Other Requirements $ 25,000
TOTAL: $350,000
Others:
 Power Facilities $ 40,000
 Paycheck Salary $ 60,000
Total $ 100,00
Product and service description
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Product: Micronesia Auto Repair Shop will promise to provide the best
type of car customize style, design, and product to any customers.
Employees are well trained for customer service. The Shop holds the best
product and new release on island.
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Service: The Micronesia Auto Repair Shop is to serve any customers with
the best of their individual abilities/skills. With integrity and dedications,
the Micronesia Auto Repair Shop will serve 24/7. The Shop will serve any
one with quality of equality.
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Different kind of services will be offered in the shop. Music, Entertaining
Videos, and advertising banners will be considered as an important part of
our services to others. Employees will be ready to greet customers, answer
any questions for them, always at the telephone to respond to customers
need, and be aware of at all times. Our employees will work on any request
made by customers.
Strategy and implementation
Micronesian Auto Repair Shop will be
successful by offering high quality of service
and provide good service to the costumer. On
the other it will be successful by offering
customize and auto part services.
View / style
The Shop will be build out of cement and
glass. The cement/bricks are made for
strengthening the building and the glass is for
advertisement to the others. For example,
people will walk beside the shop and they will
see the customize designs through the glass
and they will be attracted to it.
Signage
The sign will be place in the front view of the
shop and it will be written “THE
MICRONESIA AUTO REPAIR SHOP.” With
our signage of a Car.