Barcelona Activa
The Local Development Agency of Barcelona City Council
EC Workshop Administrative Capacity Building
Maastricht, 15th November 2011
Barcelona Activa’s mission
To foster the transformation of Barcelona through entrepreneurship, business
growth, innovation, human capital, professional opportunities & quality
employment.
Barcelona Activa’s mission
To foster the transformation of Barcelona through entrepreneurship,
business growth, innovation, human capital, professional opportunities
& quality employment.
Barcelona Activa’s fields of activity
1. Entrepreneurship
2. Business growth
3. Access to quality employment
4. Management of human capital
5. Digital Training
6. 22@ Innovation District
A network of specialised amenities
GET MOVING TOWARDS EMPLOYMENT
ACTIVA’T PER L’OCUPACIÓ
Pilot programme and action plan for newly unemployed in the
city of Barcelona
Aim of the Programme
Offer people who have lost their first job:
 prompt attention that allows them to learn about career
opportunities that Barcelona can offer
 to access ocupacional training, to improve their
employability, and to find the resources so that they can
return to employment.
EVOLUTION OF GET MOVING TOWARDS EMPLOYMENT:
2008 - 2011
START OF CRISIS: RECENT
UNEMPLOYMENT
AGILE SYSTEM OF
INFORMATION AND
OCCUPATIONAL GUIDANCE
ACTIVA’T 2008/09
NEW AND INTERMITTENT
UNEMPLOYMENT
SPECIALISED TRACKS AND
THROUGHOUT TERRITORY
ACTIVA’T
2009/2010
RECENT AND LONG TERM
UNEMPLOYMENT
PROMOTE PROACTIVE
ATTITUDES IN LONG
PERIODS OUT OF WORK
ACTIVA’T 2011
ORGANISATION: inter-institutional cooperation
EUROPEAN
SOCIAL
FUND
MINISTRY OF
ENTERPRISE &
EMPLOYMENT OF THE
GOVERNMENT OF
CATALONIA / CATALAN
EMPLOYMENT
SERVICE (SOC)
CITY COUNCIL OF
BARCELONA/
BARCELONA
ACTIVA
AGREEMENT FOR QUALITY EMPLOYMENT IN BARCELONA 2008 - 2011
PROGRAMME ITINERARY
13 Technical team, 5 admin staff, 1 coordinator, 9 companies and call centre training
WEBSITE - BCN.CAT/TREBALL,
15 facilities in the city
TRAINING SEMINARS GET MOVING TOWARDS EMPLOYMENT
More actions , more focused on job search.
Employment Guidance
Finding a Job
( 3)
(12)
The labour market/ Job
search
Work Skills and abilities
(28)
(8)
SEMINARS
Guidance
Guidance: Which jobs could I take?
Reorientation: define a new professional objective
Oriented training
The growth sectors in Barcelona:
Labour Market
* services to people
* logistics
* culture, leisure, hospitality and catering
* environment sector
* ICT sector
* chemistry
* aeronautics and space
* construction sector
* food industry
* life sciences
* personal image
* mechanics
* business services
* textile sector
…
SEMINARS
Find a job
The selection process
Write your CV
Get the most out of your CV
Test
The job interview - theory
The interview - training
Active search for work
…
Abilities
and skills
Improve your time management
Improve your communication
Improve your image
Network of contacts - discover
Network contacts – put into practice
Practise using the keyboard and mouse
Internet Job Search
Create your email account
…
DIGITAL PLATFORM: CITY COUNCIL WEBSITE
http:/bcn.cat/treball
TRAINING SEMINARS
More actions, more focused on job search
• 28 The labour
market
• 12 Find a job
• 8 Skills
• 5 capsules
adapted to
Activa’t
neighbourhoods
• Orientation and training
• The selection process:
The result depends on
you.
• Passes the interview
• Passes the screening
test
• Communicate your
potential
• Where to start looking
for a job
• Contact@
• Activate your rights
5 tandems, 10 seminars
• 3 Guidance
• YOUTH
8 tandems, 16 seminars
51 + 5 seminiars
• GENERAL
• SELF
• EMPLOYMENT
• Balance of skills to
manage career change
• Update work search tools
• Maximize your job search
time
• Interviewer to interview
• Optimizes your network
Implementation
3 november 2008 – 30 september 2011
Actions
Participants*
Amount of
people
Info Sessions
2,701
30,115
30,115
Seminars
5,953
46,463
16,405
 54% of people who participate in an Informative
Employment Session (IES) attend the training seminars
 Average participation in seminars - 3 per person
* = one person can participate in several activities
Participants Profile
September 2011
DISTRIBUTION BY GENDER
Men
Women
60%
40%
DISTRIBUTION BY AGE
Under 25
Between 25 and 39
Between 40 and 54
Over 54
25%
33%
33%
9%
DISTRIBUTION ACCORDING TO THE STUDY
Primary
29%
Secondary education
40%
Studied
28%
DISTRIBUTION ACCORDING TO ORIGIN
Spanish
Other European Union nationals
Non EU Citizens
68%
4%
28%
men, native, between 25 and 54, with secondary education.
INSERTION FIGURES
It’s a programme of information, guidance and job search
45% insertion
44% have continued their
training
Similar insertion by profiles,
age, sex and level studies
COMMUNICATION PLAN
Features of the
programme
•
Agility, speed and flexibility (Online and onsite
services).
•
Complementarity with existing programmes of
active employment policies
•
Practical and useful action plan to focus on
personal growth and employability of the people
who lost their jobs
•
Based on strengthening the autonomy of
participants
•
On line contents on a trilingual basis: Spanish,
Catalan and English.
•
Clear visibility of the collaboration among
Barcelona Activa,- City Council of Barcelona,
Ministry of Enterprise and Labour of the
Government of Catalonia and European Social
Fund.
MANY THANKS
FOR YOUR KIND ATTENTION!!
lorena.ventura@barcelonactiva.cat
lourdes.sugranyes@barcelonactiva.cat