“Excellence in Brand Management”
Company Overview – 2011
IFA
Why IFA?
 The members of the IFA Sales Team are all successful executives with
years of experience in the Specialty, Natural and Confection Food
industry
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Major consumer packaged goods experience.
Expertise in grocery, natural, drug, mass and convenience
A critical mass of sales resources to help our clients successfully fulfill their
potential sales.
 The owners of IFA are committed to the long term success of IFA,
resulting in a vested interest in building your brand to its fullest
potential
 We assist in directing clients toward brand strategies that result in
positive business outcomes
 With a focused portfolio IFA can:
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IFA
Develop a sales plan which calculates the sales potential for a client,
demonstrating success
Focus on increasing sales
IFA can cover more sales opportunities and help you stay within sales budgets,
reducing cost
Menu of services – IFA has options
Our sales network
 Our broker network is anchored by NS Sales nationally, as well as other
strong brokers in the marketplace
 NS Sales covers our national natural sales efforts, as well as some of
specialty grocery markets
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NS Sales, owned by Acosta, the nations largest food broker.
Employs over 400 associates that cover retailers from store level
Truly national, professional coverage
IFA has a long successful relationship with NS Sales and their senior
management.
 Together with our broker network we have strong alternate channel
coverage as well.
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IFA
C-Store Business
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Regional
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Rite Aid, CVS, Walgreens
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Target, Big Lots, Tuesday Morning
Drug
Mass
IFA Sales coverage of the US market
Mike Wheeler VP Sales
Midwest US
Minneapolis, MN
IFA Corporate
Office
Morristown, NJ
Dale Lucas VP Sales
Western US
Sonoma, CA
IFA
Don Cook President & CEO,
Sales Eastern US
Lancaster, PA
Gregory Figueroa COO
& CFO – IFA Corporate
Office
Dallas, TX
Specialized focus in areas to increase sales
• Analysis
– Utilizing syndicated data
– Sales to customers
– Target specific retail opportunities
• Planning
– By broker
– By distributor
– By retailer
• Selling
– Managing broker network
– Selling retailers
– Trade Show Activities
• Follow-up Activities
– Regular review with clients about progress in the market
– Category Review schedules and appointments, when available
IFA
IFA Brand Representation Advantages
 Full sales reporting provided monthly:
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Sales by customer
Conference call with the sales team
 Open book financial reporting provided:
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Promotional Spending
Slotting
 Comprehensive brand coverage at Food Shows, resulting in savings
in booth cost, personnel and time
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Some of the shows that IFA will participate in:
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Fancy Food – East and West
Natural Expo – East and West
Many major distributor shows – Market Centre, DPI, Kehe, Millbrook,
Haddon House
 Structured communication with clients to maintain relationships
 Increased sales coverage throughout the United Sates
IFA
IFA client’s list includes successful
natural and specialty brands
IFA
IFA new client evaluation process
 IFA partner meeting to discuss your brand
 Full market assessment
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Retail
Distributor
Alternate channel possibilities
 Sales plan with retail targets by distributors
 Schedule activities
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IFA
Determine upcoming category reviews for retailers with published
schedules
Trade show plans
Conference call schedule
In field work with IFA sales team
IFA is the right choice for brand
excellence in the US
 Extensive Industry Knowledge
 Focused Portfolio
 Successful Sales Network
 Alternate channel capabilities
 Professional planning process
 Structured communication with clients
 Proven success
IFA
“Excellence in Brand Management”
IFA