Walking in Circles
“If you can’t describe what you’re doing
as a process, you don’t know what you’re
doing.”
W. Edwards Deming
“If you don’t know where you’re going, you might
end up somewhere else. Yogi Berra
Tactical Operations
Strategic
Execution
WHO does what?
WHAT? Big Picture –
Overall Objective
Tactical
WHERE is this going to take place?
Employee Goal Awareness Study
•
•
•
•
5 Year Study
6778 Employees
530 Companies / Organizations
9 Separate Sectors of the Economy
44
Had no organizational objectives
Transportation & Utilities
45
Couldn’t Name a Single Organizational Goal
Retail
48
Couldn’t Name a Single Organizational Goal
Information
49
Couldn’t Name a Single Organizational Goal
Financial Services
59
Couldn’t Name a Single Organizational Goal
Manufacturing
60
Couldn’t Name a Single Organizational Goal
Health & Education
62
Couldn’t Name a Single Organizational Goal
Professional Consultants
63
Couldn’t Name a Single Organizational Goal
Hospitality Industry
69
Couldn’t Name a Single Organizational Goal
Public Administration
(Gov’t)
74
Couldn’t Name a Single Organizational Goal
The Bottom Line
“When large numbers of American workers show up
to work each day knowing neither why they are there
nor what they are supposed to do all day, it means
American business is operating very inefficiently, and
that means poor service and lower profits.”
Think Strategically
Act Tactically
Strategic
Execution
WHO does what?
WHAT? Big Picture –
Overall Objective
Tactical
How will I achieve this objective?
Think Strategically
Act Tactically
See
Clearly
Daily/Weekly Focused
Activity
Work
Wisely
What you want to accomplish
Focus
Intently
Strategic Initiatives
Specific Objectives
Think Strategically
Act Tactically
See
Clearly
Link daily activities to
Initiatives & objectives
Work
Wisely
S.M.A R.T Vision Statements
Focus
Intently
On key initiatives
S.M.A.R.T. Vision
By December 31, 2012 grow XYZ &
Associates into a $250,000 a year
management consulting firm
working with “C” level executives of
medium sized companies in the Phoenix
metro area.
Think Strategically
Act Tactically
See
Clearly
Work
Wisely
Link daily activities to
Initiatives & objectives
What you want to accomplish
Focus
Intently
On key initiatives &
Measurable objectives
Strategic
Initiatives
Strategic Initiative
Sales
Focus on newly promoted “C” level execs
Marketing
Increase visibility in Phoenix metro area
Measurable
Objectives
Initiative
Objective
Focus on newly promoted “C” level execs
Speak with 10 “C” level prospects per week
Increase visibility in Phoenix metro area
Implement direct mail campaign by 6/30/12
Action Plans
See
Clearly
Work
Wisely
Do those things (Daily) that will
accomplish stated objectives
S.M.A.R.T. Vision
Focus
Intently
Strategic Initiatives
Measurable Objectives
Action Plans
Execute on specific goals
Objective
Action Item
Speak with 25 “C” level prospects per week
25 Sales Calls every day this week
Implement direct mail campaign by 6/1/12
Draft and test direct mail campaign by 5/1/12
Think Strategically
Act Tactically
See
Clearly
Work
Wisely
Do those things daily/weekly
that will accomplish stated
objectives
What you want to accomplish
Focus
Intently
On what matters most
“If you can’t describe what you’re doing
as a process, you don’t know what you’re
doing.”
W. Edwards Deming
“If you don’t know where you’re going, you might
end up somewhere else. Yogi Berra
Simple Plans = Powerful Results
You want an uncomplicated plan, that’s easy to understand, easy to
implement and easy to evaluate.
Most individuals and many
Organizations don’t have a plan or a
process for getting them from where
they are now to where they want to
be.
If…an organization does have a
strategic plan, the chances are very
high that plan isn’t connected
operationally to their workforce.
I base this argument on two pieces of research. One
studied people who were lost and the other studied
the disconnect between an organizational plan and
the work the employees were actually doing. I would
also like to share with you personal observations on
planning from my 12 years experience in Police
tactical operations.
The first study conducted by Dr. Jan Sauman and a
research assistant named Marc Earnst.
These gentlemen work for The Institute for Biological
Cybernetics in Germany.
In this study examined the walking trajectories of
people who were lost.
As well as a study conducted
by Franklin Covey’s Center for
Advanced Research.
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