
Embryo and Sperm Banking for Leukemia and Lymphoma
Patients

Wendy’s Hot Drinks

Passive Activity

Linear Activity

Production Value

Cognitive Overload

Procedural –CAUTI

Conceptual– Health Care Reform

Interpersonal– Coaching Capabilities

Attitude– CLABSI
http://bjclearn.org/TeachingMethods/?page_id=44

Videos can be more than just demonstrations– Berg
Balance

Screen demos can be more than just screen shots– CSOD
help

Still images and stop motion can be options– Sharps Safety

Interactive Video is becoming mainstream– Obamacare

Script – outlines what you want said
o Audio that users will hear
o Talent needs to know pronunciation, tone and inflection, pauses,
Example

Storyboard– outlines what you want seen
o Visuals that will cue or highlight content
o Angles and shots that the camera operator needs to take
o Where to stand and what actions for talent to take,…
o How everything needs to be pieced together is needed for post
production
Example

Consider your resources and talent options

Write script for the ear and not for the eye

Don’t forget CLL or Media Services

Practice and conduct a dry run

Use Word or other tools to facilitate reviews
Knowledge
Type
What do you need to represent?
What does that mean for your
script/storyboard
Procedural
Steps
• Sequence and order
• Critical information– don’t do
this, or this is important
Images of the steps– you need audio/text
content in synch with these steps. Highlights,
priming, dual coding and transitions will all
help prep user.
Conceptual
Key elements/attributes of the
concept
Graphic analogies and metaphors; examples
and non-examples. Highlight and connect
these elements with audio/text and other
effects.
Interpersonal
Verbal and nonverbal information
about these interactions.
Stories and role playing– highlight and
connect these to real world situations. Make
sure talent knows nonverbals to model.
Intros, summaries and debriefing activities
will help user organize information.
Attitude
Belief or attitude to value
Activities the model this belief
VIP talking/selling or impactful stories.
Synching charts illustrating key facts, images
supporting the story. Develop theme to use
through video or course.