Good health – Bright future
Assessing Risks and
Opportunities of importing
olive products from Greece
Ngoc Tu Bui-CEO
HANOLI .,JSC- Hanoi- Vietnam
Some features
Founded in October 2010 in Hanoi, capital city of Vietnam, products
in the market in January 2011. The only company in Vietnam
import directly Greek Olive oil and olive products
Mission: promoting, directing, guiding how to use the healthiest
products from olives. Boosting the friendship relation,
understanding and integration culture between countries.
Vision: being the leading importer olive products, distributing to
form the habit of using healthy food, new Vietnamese
generation with good health to build Vietnam to become
wealthy
Values: improving the community health, enhancing consumer
value and promoting for Hanoi
Aims: Bringing the best olive products from Greece to
Vietnamese consumers. Responsibility for community. The
first choice for consumers. Trust partner for investors
Good health – Bright future
1. Facts
2. Practice
3. Achievement
4. Lessons
Good health – Bright future
Vietnam-World's most attractive markets
1. A growing young population ( 70 /90 millions) and rapid
urbanization.
2. Average income is improving.
3. Lifestyle changes
4. Government policy open
5. Idea: Greek Olive oil- one of the best olive oils in the
world- no image/ idea for Vietnamese
Risks
Challenges
Opportunities
Good health – Bright future
1. Lacks of knowledge of olives ( quality levels of
Olive oil )=>
2. Systems of law/ tax, customs ( Europe/ Vietnam)
3. Government policies ( tax/ bank loan policy..)
4. Currency divert fluctuated ( Euro / VND)
5. Way of management- procedure in trade
6. Home market ( accept or not?)
7. Difference in testing products ( not member of
IOOC)
8. Unstable situation of the world economy
Good health – Bright future
1. Competitiveness ( Italy / Spain brand names..
in home market)
2. Limitation of Knowledge of Olive oil / Greece
3. Average income low consumers limited
4. Traditional habit ( using seed oils/ animal
fatty)
5. Language
6. Economic situation / world economy
7. Vietnam Embassy in Athens opened in 2012
Good health – Bright future
1. Internet- good opportunity in searching for the
products- sort out the information/ firms/
seeking experts for understanding local market
2. Lifestyle changing ( full- quality- healthy)
3. Products ( food)– needs and fast consumption
4. Effective help from experts ( Greek expert
OLICO S.A), social network
5. Relation between two countries
5. Economy situation ( 2 sides) ( more choice)
Good health – Bright future
Planning
• . Need
analyses: Making comparison (price/ consumption capacity /
products meet the needs of home consumers)
• b. Planning for the general strategy, evaluating the risks and advantages
( risks of currency exposure, rate of interest/ finance…)
• Legally all procedures
Seeking help
• Experts, consult, source of capital, social network
• upgrading the knowledge of products ( olive oil and all related
to olives/ Greek olive)
Marketing
• Promotion in target/ take any opportunities to marketing
• Management skills
• Traditional and modern methods
Good health – Bright future
1. Products sold in Big cities in main regions in
Vietnam
2. Vietnamese are getting to know about Greek
olive oils and olives
3. Starting to form a new way in using healthy
food for Vietnamese
Good health – Bright future
Dos
• Need analyses- Focus on
target. Small to big
• Exploit internet, ICT ( saving
money- E-trade)
• Seeking the help ( experts,
banks/ funds other sources)
• Careful plan- management
skills upgraded
• Legal procedures/ legal fence
• Pursuit the target
• Flexibility
Don’ts
• Too rush in practice
• Forget to get advice from
experts, consults both local
country and home
• Legal procedures
• Spend too much on
advertising, facilities
• Break laws
Good health – Bright future
Good health – Bright future
Sincere thanks to
Summit Global of Women,
Vietnam Chamber of Commerce and
Industry , Ambassador of Greece
Madam Rosa Ieremea , Mr Michael
Casfikis, president of OLICO.SA
Ngoc Tu Bui-CEO
HANOLI .,JSC- Hanoi- Vietnam