POST-MORTEMS AND
CAMPIGN DEBRIEFING
Trainer: Mark Beatty, Obama for America
Facilitated By: Katie Ellis, NOI
INTRODUCTIONS
NOI On Demand
Norms
Who’s on?
FOLLOWING THE LAW
ELECTIONS.NEWORGANIZING.COM
FOLLOWING THE LAW
WWW.AFJ.ORG
Presenter:
Mark Beatty
Deputy Battleground States
Director
Obama for America
Our Post-Election goals in 2008
Task Force had three goals in 2008
1
2
3
Gather
Feedback
• Qualitative feedback from organization
• Evaluate what worked and what didn’t
• Learn best practices
Data
Analysis
• Quantitative analysis on key programs
• Collect and enter GOTV data
• Evaluate topline trends + do deeper analysis
Plan for
Future
• Determine next steps for your organization
• Lasting benefit to the community
1. Gathering feedback – process in 2008
Task Force gathered feedback from entire organization:
Feedback
Surveys / Calls
Legacy
Conference
•
•
•
•
Solicited feedback from all levels of organization
Thousands of volunteer surveys
1K+ staff on 200 calls
1:1 conversations with key stakeholders
• Participants included staff and volunteers
• Gathered feedback from 40 small group breakouts
Key Takeaway: Communicate with staff and supporters via
multiple channels to gather thoughts and insights
1. Gathering feedback – what we learned in 2008
Local offices drove action
• “Local office” listed as the
most important resource
Training builds autonomy
FO Survey: “What could vols
do autonomously?”
• Majority of vols lived less
than 10 mi. from local office
Vol. Survey: How Close Was
Your Local Office?
< 10 mi.
10-20 mi.
20+ mi.
Run a
Run a
Phone Bank Canvass
Run a
Staging
Location
1. Gathering feedback – what we learned in 2008
Neighborhood Teams were effective
Survey: “I had meaningful
relationship with FO”
Volunteers
Team
Members
Team
Leaders
Survey: “I volunteered 5+
hours per week”
Volunteers
Team
Members
Team
Leaders
2. Data analysis – process in 2008
Task Force analyzed data from entire organization:
Data Analysis
Next Steps
• Analyzed campaign data to support conclusions
• Includes organization, voter contact, Early Vote, etc.
• More analysis needed once data became available
• Some data will not be available immediately
• More analysis needed once data became available
Key Takeaway: Analyze all the data you have available,
and make a plan for analyzing data that comes in later
2. Data analysis – what we learned in 2008
1. Field program can drive winning campaign strategy:
• Investment in Organizers and offices in local communities
• Unprecedented Registration, Persuasion, EV, and GOTV #s
2. Relationship between organizer and volunteer drives commitment
and volunteers empowered in teams are more productive
3. Neighbor to neighbor conversations are effective at persuasion
4. New Media is the net of successful organization
5. Proactive data management, targeting, and goal-setting used to
optimize voter contact resources
6. Large, accessible organization requires strong training program
3. Plan for future – process in 2008
Task Force conducted an open, transparent process:
House Parties
• Engaged local communities across the nation
• Covered all 50 states, plus Guam and Puerto Rico
Key Takeaway: Work with supporters to develop
an action plan to continue strengthening the community
3. Plan for future – what we learned in 2008
Volunteers wanted to continue volunteering in their local
communities for “OFA 2.0”
Volunteers were interested in organizing around key issues
Volunteers wanted to continue organizing in teams
This idea became Organizing for America
QUESTIONS?
Evaluation
HOW CAN I SUPPORT NOI ON
DEMAND?
Interdependent
Leadersh
(aka the Snowflake Model)
https://act.neworganizing.com/donate/
NOD_Donate_08-2012/
WWW.NEWORGANIZING.COM/TOOLBOX