Parque da Bola
The right place at the right time.
Supported by the City Rio de Janeiro
The Event….. Parque da Bola
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Parque da Bola is a unique event created to celebrate football during the prestigious
FIFA 2014 World Cup in the marvelous city of Rio de Janeiro.
During June - July 2014 Parque da Bola will include all the essentials elements the
international media, corporate world and fans will need to work and play.
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Media Village
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Hospitality Venues
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Business Center
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Entertainment
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Fan Zones
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Rio City Pavilion
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Rio de Janeiro
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Maracanã
Aeroporto
Santos Dumont
Corcovado
Flamengo
Parque
da Bola
Rodrigo
de Freitas
Lagoon
Leblon
ipanema
Copacabana
(FIFA Fan Fest)
Pão de Açúcar
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Rio Jockey Club
Built in 1932 with a colonial flare of Luis
XV style, over 50,000m2 at the feet of
the Corcovado, Christ the Redeemer,
Rodrigo de Freitas Lagoon in front,
Tijuca forest behind and the Ipanema
and Leblon beaches to the right of it.
This spectacular and centrally located
venue is ready to serve you during the
games.
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Parque da Bola Layout
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50 mil m2 de área
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Media Village
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Mayor of Rio has confirmed Rio’s Host Media Center at the Jockey Club
during the games. The Media Village will provide a range of services to
assist accredited and non-accredited media with their coverage.
All print, digital and broadcast media are welcome.
Media:
Services:
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Newspapers
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High-Speed Internet
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Magazines
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Video Streaming
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Radio Stations
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Customized Studios
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Television
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Auditorium
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News Agencies
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Press Conferences
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Social Media
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Business Center
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Equipment Storage
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The Rio City Pavilion
Welcoming visitors and show casing the best Rio has to offer.
• Rio’s Music and People
• Rio’s Natural Beauty
• Economic Opportunities
• Preparations for the 2016 Olympics
• Sustainable Social Programs
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Hospitality Venues
Areas reserved for customized corporate hospitality venues.
Spaces available from 75 m2 to 3,000 m2 with all the infrastructure
needed to activate your own private event.
• Full Catering Services
• Client Entertainment
• Brand Activation Opportunities
• Media Coverage
• Networking
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Business Center and Meeting Point
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Providing you a variety of services to assist you in meeting people and
getting your work done.
• Internet Lounge
• Meeting Rooms
• Office Equipment Rentals
• Translation and Secretarial Services
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Entertainment, Cultural Activities and more
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A variety of venues and activities are planned through out the event.
• Public viewing areas for the games
• Stages with music and shows
• Playing fields with sporting activities
• Workshops and lectures
• Special guests interviews
• Trading stations
• Restaurants
• Food, beverage and retail kiosks
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Museu da Bola
Interactive Experiential Center show casing the world of football
• Tribute to Rio’s Football Legends
• Lectures
• Interactive Games
• Football Memorabilia
Sponsorship opportunities available
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Social Inclusion
Daily activities and programs for children and local communities.
• Schools and Community visits to Parque da Bola
• Sports Activities and Mini Tournaments
• Workshops and Lectures
• Social Awareness Programs
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Shuttle Service
Complimentary and exclusive shuttle bus service connecting the
Rio Jockey Club to :
• International Broadcast Center in Barra da Tijuca
• Maracanã Stadium
• Hotels in Copacabana, Ipanema and Leblon
• International and Domestic Airports
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Created by
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Local Presence, Global Strength, International Standard.
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Sports Marketing
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Total Brand Activation
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Athlete Representation
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Event Concept, Design and Management
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Development of Sporting Projects
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Global Network 37 offices in 5 continents
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Credentials; Beijing 2008 and London 2012
Olympics
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Total Brand Activation, a fully integrated, end-to-end, business solution that is focused on delivering
sustained, success for our clients through planning, delivery and continuous evaluation.
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Hospitality Programs
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Interactive Multimedia
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Event Management & Production
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Logistical Planning
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Thematic Design
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Road Shows
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Interior Fit-Out & Architecture
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Temporary Construction
Pico Global Network
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Contact
Contact:
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Ricky Galera
General Manager
Pico Brazil
web:
www.pico.com
email:
ricky.galera@br.pico.com
tel:
+55 11 9 8872 7373
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