ALESSANDRO PASCOLI
Brand and Graphic Designer
I am an Italian designer based in Cheshire, England,
who loves neatening brand identity systems with
a multidisciplinary point of view, and with senior
experience in visual communication projects.
As an eclectic personality and creative thinker I have
worked on a diverse range of projects and to budget.
My aim is to make a difference in how a subject
is presented, through the use of strong and
consistent typography and visual language.
I work in:
—— Advertising.
—— Art direction.
—— Brand design.
—— Editorial design.
—— Graphic design.
—— Logo and identity system.
—— Packaging.
—— Print design.
—— Typography.
—— Web Design.
+44 (0)7501 13 72 13
alessandropascoli.it
Re-Bound / 1
RE-BOUND - BRAND DESIGN
Re-Bound™ Rubber Recovery Ltd, Birmingham, GB.
Re-Bound is a trademark for a company that recycle rubber for
use in play areas, equestrian arenas, and landscaping.
Brief
Design a logo that portrays the concept of recycling
and easily reproducible on every surface.
Create a visual identity system for each product line
but coordinated with the whole corporate image.
Communicate products in an attractive way, which enables
the consumer to understand their use and benefits.
During 2009-2014 I did the Advertising campaign, Brand
design, Exhibition Design, Logo and corporate identity
system, Packaging, Print design, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Re-Bound / 2
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Re-Bound / 3
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Re-Bound / 4
AFAS / 1
AFAS - BRAND DESIGN
AFAS, Perugia, IT.
AFAS - Azienda Speciale Farmacie del Comune di Perugia (Perugia community pharmacies) is a company that consists of the
fourteen community pharmacies in the City of Perugia, Italy.
Brief
On the occasion of the 40th anniversary of
the company, coordinate all instrument of
communication of the 14 pharmacies so that
together they can build the entire AFAS brand.
Give customers the feeling that all 14 pharmacies
working together, and have the same tone of voice
while communicating their services and offers.
Make clear the availability and closeness of
pharmacists to the city of Perugia and its citizens.
During 2013 I did the Advertising campaign, Brand Guidelines,
Editorial design, Corporate identity system design, Print design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it AFAS / 2
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it AFAS / 3
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it AFAS / 4
Party Street / 1
PARTY STREET - BRAND DESIGN
Fun Holding Srl., Perugia, IT.
Party Street™ is the company’s brand that provide a complete
one stop shop for all party needs and services.
Brief
Having a corporate image quite varied,
always different and very colourful.
Design a logo with a smile, that expresses the need
of people to have fun and party, that bursts with joy
and happiness, but also tempting customers.
Designing all the in store communications, catalogue,
promotional brochures, and advertising campaigns.
During 2010-2012 I did the Advertising campaign, Brand
Guidelines, Editorial design, Exhibition design, Logo and
visual identity system design, Packaging, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Party Street / 2
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Party Street / 3
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Party Street / 4
LEAH STUTTARD - CD DESIGN
Leah Stuttard, London, GB.
Leah Stuttard is a medieval harpist, singer, composer and
arranger.
Brief
Using Leah Stuttard’s attention to historical musical
sources of ballads and original songs from England
in the late fifteenth century to create this project.
The visual concept is based on the artwork specially
designed by the artist Sarah Kirby for the cover.
For the typography I chose the “IM FELL Inglese PRO”
digitized and processed by Igino Marini on alphabets
drawn in England between 1672 and 1692.
It is a typeface inspired by the “Roman” of Nicolas Jenson
(used for the first time in 1470 in Venice), and by Ludovico degli
Arrighi’s “Italic” (used for the first time in Rome in 1527).
During 2013 I did the CD design, Typography.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Leah Stuttard / 1
BEEFREE STYLE
Logic Way Srl, Perugia. IT.
Logic Way Srl manufactures sportswear for third parties.
Brief
Naming, designing logo and identity
for a new line of casual wear.
Expressing a sense of dynamism, freedom and agility.
During 2005 I did the Naming, logo and visual
identity system design, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it BeeFree / 1
EXPERIENCIAPPS BY NOKIA - FACEBOOK APP
MSC CROCIERE - FACEBOOK APP
(agency)
TheBlogTV Communities SpA., Madrid, ES.
Made in crowd-sourcing, code by Cobaltica, Foligno, IT.
Brief
Design Experienciapps by Nokia and MSC Crociere
contests Facebook app to promote both the brands.
During 2012 I did the Graphic design, User
interface (UI), HTML/CSS templates.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Facebook App / 1
“SI” - MAGAZINE DESIGN
Project featured in “Thinking with Type” by Ellen Lupton
(Princeton Architectural Press, New York 2010) as an
excellent example of hierarchical organization of the visual
elements that make up the design of a magazine.
Cipsi, Roma, IT.
Solidarietà e Cooperazione CIPSI (Solidarity and Cooperation
CIPSI) is a charity agency that coordinating the publicity, marketing, and activities of 40+ independent charities.
During 2010-2013 I did the Editorial design (magazine
project). Art direction, covers, pagination.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it "Si" magazine / 1
5×1000 SMILES - ADVERTISING
Fontenuovo Fondazione Onlus, Perugia, IT.
Brief
“5×1000 smiles” campaign (fund raising) in favour of the
foundation “Fontenuovo Hospitality Residences for the Elderly”.
During 2013 I did the Advertising campaign, Art direction.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Fontenuovo / 1
AFC / 1
AFC - BRAND DESIGN
AFC - Azienda Farmacie Comunali Srl., Spoleto, IT.
AFC (Spoleto community pharmacies) is a company that consists of all the community pharmacies in the City of Spoleto,
Italy.
Brief
Design a logo that maintains the traditional heritage
of pharmaceutical communication, and at the
same time indicates that the pharmacy as a point
of listening and support to the customer.
During 2002-2013 I did the Advertising
campaign, Brand Guidelines, Logo and corporate
identity system design, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it AFC / 2
Vai col Panda / 1
VAI COL PANDA - IDENTITY
Vai Col Panda™, Perugia. IT.
Vai col Panda (go with the panda) is a tailor made one on one
travel advisor service, working to a specific budget and customer requirement.
Brief
Project has required a flexible and open identity
system, who could breathe naturally within
the social network present and future.
During 2012-2013 I did the Advertising campaign, Logo
and visual identity system design, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Vai col Panda / 2
The Lord of theRings / 1
THE LORD OF THE RINGS - MERCHANDISING
New Line Cinema, New York, US.
Acacia Giuseppe Srl., Gubbio, IT.
Brief
Designing packaging, printed materials, and advertising
for merchandising inspired by the film trilogy “The Lord
of the Rings”, by following the guidelines and supervision
of New Line Cinema, and on behalf of Acacia Giuseppe
Srl (authorized retailer and distributor in Italy).
During 2003-2004 I did the Advertising campaign,
Graphic design, Packaging, Print design, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it The Lord of theRings / 2
MEDIO EVO - BRAND DESIGN
Acacia Giuseppe Srl., Gubbio, IT.
Medio Evo is the on-line shop where you can buy reproductions of bygone times objects.
Brief
Associate the reproduction of ancient weapons
with the craft tradition of the Italian city-states.
Encourage a passion for history in general
and the Middle Ages in particular.
During 2002-2013 I did the Advertising campaign,
Art direction, Brand design, Logo and corporate
identity system design, Packaging, Web design.
ALESSANDRO PASCOLI +44 (0)7501 13 72 13 / alessandropascoli.it Medio Evo / 1