Museo Internazionale
delle Ceramiche
in Faenza
www.micfaenza.org
The MIC Foundation is a specialized museum, completely devoted to
ceramics. A unique experience in the world of museums
It was founded in 1908 with the purpose to collect, preserve and
communicate the ceramic heritage of the area.
The MIC – Foundation represents a centre for ceramic culture. It includes
several departments: a specialized library - a school laboratory – a
restoration departments – an historical archives - a photographic laboratory
The collections
show items from all
over the world,
many pieces
belong to very
ancient ages like
the ceramics from
Eastern collection
and items from
Pre-historical Age,
there is an
interesting PreColumbian
collection and an
impressive modern
and contemporary
collection
Visitors can admire
pieces by Picasso,
Matisse, Chagall,
Leger, Fontana,
Burri and other great
masters included
Italian and
international
designers.
The new section
devoted to 20th
century ceramics
includes marble and
bronze sculptures
and pictures
It preserves about 60.000 ceramic works, about 10.000 of them are exhibited in the wide
exhibition area of about 12.000 squared metres.
School department
The Giocare con l’arte (Playing with Art) Workshop
was established by the artist designer Bruno
Munari in 1979.
It has been source of interest and inspiration of
several international museums
It plays an important educational role
for students, teachers, visitors:
● game approach working with the
clay in the laboratory
● lessons in the exhibition halls
- Diffusion of the “know-how”
- Mailing list to promote the
activities
- Blog communication
Restoration deparment
The Restoration Department offers services to
different users:
- restorations
- refreshing courses,
- managing of on-line archives of ceramics
- managing of a wide storage departments
The technicians are responsible for
preserving the pieces restoring
works for the MIC, for other
museums and for privates
Possibility to implement
the services through the
collaboration with other
museums, public
institution and universities
A review “Faenza”
Published since
1913 without
interruption.
It is dedicated to
the historical,
scientific and
didactic study of
ceramic art. It is
sent to a great
number of
subscribers,
museums, libraries
and cultural
institutions in Italy
and abroad
The International relations
Some examples of institutions that have frequent and deep relation with the MIC
 Porcelain Museum in SELB
 Victorian and Albert Museum in London
 Ashmolean Museum in Oxford
 Hermitage Museum in Saint Petersburg
 Petit Palais in Paris
 Musée National de Porcelain Adrien Dubouché in LIMOGES
 Ceramic Museum in Stoke on Trent
 Museo Nacional De Ceramica Gonzalez Marti in Valencia
 Victorian and Albert Museum in London
 Design Museum in Helsinki
 Porcellain Museum in Herend
 Museum of Arts and Crafts in Zagabria
 Museum of Applied arts in Belgrade
 National Museum of Montenegro
 National Museum of Azulejo in Lisbon
 National Museum of Slovenia in Lubiana …………………..and many others
Aims of the communication
web-site each year about 60.00 contacts
newsletter 1.200 contacts
e-mail address 10.000 contacts

creating an active role of the MIC in the world of ceramics

promoting the activities and the cultural projects
sharing managing experiences
The web-site
The Institute for the preservation of the
Cultural Heritage, Istituto Beni Culturali
dell’Emilia Romagna, gave the MIC the status
of Quality Museum. It allows the Museum a
wide diffusion inside the network of high
quality museum for the managing and the
services to the public.
Consideration about the model
The model leads to analyze the present situation inside the
museum concerning the communication with a critical
attitude
Strength of the MIC:
-long history of relation
-Several active department
- a great ceramic patrimony, unique in the world
Weakness of the MIC:
- Lack of a specific strategy
-Virtual strategies for didactic purposes (e-learning)
-Continuative relations with media
-Contact with tour operators and tourists