A REVOLUTION IN
CHARITY FUNDRAISING
OUR MISSION
 Our
goal is to enable the use of wireless
resources and technology to support good
causes by solving the organizational and
operational barriers that currently prevent
the mobile channel from being effectively
used for fund raising and donor interaction
by charitable organizations.
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SIZE OF THE MOBILE SECTOR IN
THE UK

Mobile phones have the ability to reach mass audiences
in a way that no other technology has had the potential
before.
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TEXT MESSAGING OFFERS AN
INSTANT FORM OF RESPONSE
120
Number of text messages sent (Billions)
100
80
60
40
20
0
2006
2007
2008
Source – MDA 4th q mobile report
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2009
POTENTIAL OF MOBILE PHONES
FOR COMMUNICATIONS &
FUNDRAISING
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DEMOGRAPHICS OF THOSE LIKEY
TO GIVE BY MOBILE PHONE
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AVERAGE MAXIMUM DONATION BY
DEMOGRAPHIC GROUP
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HOW PREMIUM SMS DONATIONS
WORK







Premium SMS payments allow charities to quickly raise funds through a
donors phone bill
Premium SMS billing uses shortcodes and keywords
The mobile user sees your campaign and sends an SMS starting with
your keyword ‘ACTION’ to our shortcode, 70xxx
The charity sets up a custom reply in TXT 2 Give - Automated reply
message to thank donors, provide more information about the charity,
send relevant weblinks
User receives the reply which also deducts a set value - from £1.50 to
£10 - from their phone bill
TXT 2 Give stores details of mobile transactions and user’s mobile
numbers
The donations by text will attract Gift Aid, because a clear audit trail is
automatically stored
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.
Try it now, Text DEMO To 82055
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HISTORICAL BARRIERS TO THE
USE OF TEXT DONATIONS
1 – Charging of VAT on donations
 Barrier 2 – High operator charges on text
 Barrier
donations
 Barrier
3 – Lack of Knowledge in the sector of
how to use the service.
 Barrier 4 - Administrative and logistical burden
of gift aid on text messages
 Barrier 5 – The attitude of charities and nonprofits
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THE BARRIERS REMOVED
BARRIER
SOLUTION
STATUS
70XXX CODES
SOLVED
70XXX CODES
O2 announced reduced 10% charge
SOLVED
1)
VAT
2)
MOBILE CHARGES
3)
LACK OF KNOWLEDGE
TXT 2 Give
SOLVED
4)
GIFT AID RECOVERY
TXT 2 Give
SOLVED
5)
CHARITY ATTITUDE
All above + charity engagement
and promotion
ONGOING
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EFFECTS OF THE RECENT
CHANGES
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CASE STUDY 1 – USE OF TEXT
DONATIONS IN A MUTLI MEDIA
CAMPAIGN

£7.8 Million Pounds donated through use of text
messages on latest Red Nose Day

In total, some 4.75 million mobile transactions were
completed

“this year’s campaign has been astonishing,
helping us to raise a staggering £7.8m through
mobile text donations - an outstanding success,”
said Comic Relief trustee Emma Freud.
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CASE STUDY 2 – TEXT DONATION
SUCCESS FOR HAITI CRISIS
International relief efforts were enhanced
by Text donations in countries were the
technology has been accepted, the article
to the left details nearly $22 Million US
Dollars raised in 1 week.
Here in the UK the DEC launched a text
donation campaign, and whilst the results
of this have yet to be published it is
expected to form a large percentage of the
total amount raised, proving that the UK
public are prepared to engage with this
technology.
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INTEGRATING MOBILE
FUNDRAISING INTO YOUR
CHARITY
1) MOBILE FUNDRAISING
2) MOBILE DONOR RELATIONSHIP
MANAGEMENT
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CHARITY MOBILE FUNDRAISING
FRAMEWORK
CAUSE
Campaign
1
2
3
Corporate
5
33
3
Individual
/ groups
4
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CHARITY MOBILE FUNDRAISING
FRAMEWORK
TEXT DONATION INTEGRATION MATRIX
FUNDRAISING
EXAMPLE
1) CAUSE
Raising wareness for the cause and charity
2) CAMPAIGN
Specific appeal camapigns
3) CAMPAIGN EVENT
CHARITY LEAD FUNDRAISING EVENTS
walk
no uniform day
coffee morning
duck race
wear it Yellow day
School mad hair day
CTA
TEXT DONATIONS
Text Donation button
Email Signatories
Facebook page
Publications
advetisements
Posters etc
Y
Y
Y
Y
Y
Y
Press
Radio
TV
Posters
Flyers
website/email
social networks
Volunteers
ETC
Y
Y
Y
Y
Y
Y
Y
Y
CAMPAIGN MIROSITE
individual donor page
schools
companies
regions
individuals
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y
y
y
y
y
CHARITY MOBILE FUNDRAISING
FRAMEWORK
TEXT DONATION INTEGRATION MATRIX
FUNDRAISING
EXAMPLE
CTA
TEXT DONATIONS
KEYWORD
Fundraising pack
Email signature
website banners w/t Gift aid link
e invites
posters, flyers
ETC
y
y
y
y
DAISYA
DAISYB
DAISYC
DAISYD
ETC
Brouchers
advertising
flyers
event appeals
posters
etc
y
y
y
y
y
y
CCF
CCF
CCF
CCF
CCF
Fundraising pack
Email signature
website banners w/t Gift aid link
e invites
posters, flyers
ETC
y
y
y
y
y
y
Text Donation button
Email Signatories
Facebook page
Publications
advetisements
Posters etc
Y
Y
Y
Y
Y
Y
Fundraising pack
Email signature
website banners w/t Gift aid link
e invites
posters, flyers
ETC
y
y
y
y
y
y
4) INDIVIDUAL EVENTS
a) Donor lead fundraisin events
Coffee morning
Quiz nights
Sponsored head shave
etc
b) Nominated charity
Charity is nominated charity at amjor event
c) Donor fundraising under a
3rd party event
Marathon,
Abseil
Treks
DAISYA
DAISYB
DAISYC
DAISYD
ETC
5) CORPORATE FUNDRAISING
a) Cause related marketing
Charity of the year
b) Employee Fundraising
Sales on pack advertising
Matching sponsorship
Affinity marketing via Website / SMS
Location advertising
Till receipts advertising
Plastic bags placement
Workplace events
In store / office collections
Internal website promotions
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DAISY
DAISYA
DAISYB
DAISYC
DAISYD
ETC
CALL TO ACTION CHANNELS
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TEXT POTENTIAL CALCULATOR
FUNDRAISING
VOLUME
1) CAUSE
200
0
2) CAMPAIGN
500
3) CAMPAIGN EVENT
5000
4) INDIVIDUAL EVENTS
a) Donor lead fundraisin events
30
b) Nominated charity
200
c) Donor fundraising under a
3rd party event
100
5) CORPORATE FUNDRAISING
a) Cause related marketing
Charity of the year
800
b) Employee Fundraising
200
TOTAL TEXT RAISED
£5 Donation amount
7030
£35,150.00
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NETWORK OUTPAYMENTS
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RETURN ON INVESTMENT
DAILY
TEXTS
MONTHLY
TEXTS
MONTHLY
REVENUE
YEARLY
REVENUE
0.25
1
5
10
25
50
75
100
250
500
7.5
30
150
300
750
1500
2250
3000
7500
15000
0
104
662
1359
3451
6936
10422
13908
34821
69678
0
1,149
7,283
14,952
37957
76298
114,641
152,983
383,034
766,743
£5 DONATION WITH 25% GIFT AID RECOVERY.
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MOBILE DONOR RELATIONSHIP
MANAGEMENT
Cause
Campaign
Events
Individual
Mobile
Numbers
Mobile
SMS
database
and
messaging
system
Corporate
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Marketing
Metrics &
response
reporting
Donor
interaction
and
relationship
management
SMS DONOR COMMUNICATION
 Communication
 Awareness
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MOBILE LIFECYCLE MANAGEMENT

DAY 0 –
THANK YOU MESSAGE

DAY 60/90 –
CAMPAIGN APPEAL UPDATE

DAY 150 –
OUTBOUND COMMUNICATION CALL




Additional donation appeal
Conversion to monthly DD
Update to email mailing list
DAY xx –
SMS DURING NEXT CAMPAIGN
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TXT 2 GIVE PROVIDES YOU WITH
ALL THE TOOLKITS TO MAKE TEXT
DONATIONS A SUCCESS
You generate the SMS – we do all the rest.
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TXT 2 GIVE MOBILE
FUNDRAISING PACKAGES
Size
Short code
Keywords
Sub keywords
Network connectivity
Delivery Platform
funds collection
Campaign reporting
Invoicing and settlement
Regulatory/compliance
Marketing
Gift aid WAP LINK
Gift aid reporting
Customer support number
Website Widget
Website banners
Social Network widget
Landing page and Gift aid
STARTER
PACKAGE
GIFT AID
PACKAGE
ONLINE
PACKAGE
COMMUNICATIONS
PACKAGE
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
SMS Messaging system
SMS database
Online reporting
Donor communication
Volunteer communication
SMS Campaign appeals
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TXT 2 GIVE PRICING
NO RISK – LOW COST

TXT 2 Give pricing structure is clear and transparent and designed to
minimise upfront investment by the

Our pricing consists of :

Set up fee

Monthly membership fee

Transaction fee
The TXT2 Give toolkits have been design so that charities of all sectors and
sizes can maximise the opportunity and potential of mobile fundraising
revolution
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IN CONCLUSION

SMS is a revolution in non-profit giving, creating
a new base of micro donors who can give
without using cash or credit card

SMS txt messaging for charities is going to
explode in 2010 with new dedicated short
codes.

Charities that embrace SMS text donations
early have opportunity to increase fundraising
revenues significantly
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