Customer Appreciation Breakfast
MLA Conference
San Diego, March 23, 2010
We’d like to share our expanded vision
for Music Online
1.
Size of the databases
2.
Quality of the materials included
3.
Discoverability and awareness
4.
Interface improvements
5.
Pricing
6.
Musical Performance in Video
Size: Matters … the 750k target
1,200,000
Plan to add
0.5m
tracks
Added
112k
tracks
# of tracks
1,000,000
800,000
600,000
400,000
200,000
0
2007
2008
2009
2010
2011
Size: What it means for our databases
Now
End of 2010
Classical Music Library
64,000
155,000
Jazz Music Library
60,000
122,000
American Song
69,000
114,000
Contemporary World Music
28,000
196,000
Smithsonian Global Sound
42,000
42,000
Other Popular Music
142,000
263,000
769,000
Size: What it means for our databases
Classical
Jazz
American
World
Opera (443)
Chamber Music (396)
Keyboard Music (283)
Orchestral Music (238)
Contemporary (335)
Big Band (297)
Vocal (281)
Swing (210)
Soul (631)
Traditional Country (144)
Jump-Blues (122)
Traditional Blues (114)
Electronic (668)
Reggae (558)
Hip-Hop / Rap (471)
Film Soundtracks (364)
Baroque (235)
20th/21st Century (175)
Vocal (168)
Concerto (144)
Choral Music (113)
Avant-garde (146)
Fusion (118)
Latin Jazz (114)
Easy Listening (99)
Traditional (94)
Classic Country (102)
Chicago Blues (100)
Gospel (90)
Blues Rock (88)
Male Vocalist (69)
World Beat (347)
Dancehall (223)
Punk (155)
Indian-Fusion (107)
World Fusion (101)
Guitar (94)
Symphony (92)
Medieval/ Renaissance (88)
Romantic (81)
Classical Sacred (73)
Classical Vocal (42)
Dixieland (89)
Classic Jazz (82)
Smooth Jazz (73)
Male Vocalist (58)
Bop (43)
Cuban Jazz (43)
Rockabilly (61)
Funk (56)
Acoustic Blues (55)
Doo Wop (55)
Rock 'n' Roll (53)
Female Vocalist (48)
J-Rock (74)
Indian-Pop (68)
New Age (68)
Dub (65)
Country-Pop (61)
African Pop (56)
Band Music (22)
Film Music (22)
Avant-garde (19)
Ballet (12)
Be-Bop (41)
Cool Jazz (37)
Free Jazz (36)
African Jazz (34)
Soul / R&B (45)
Electric Blues (44)
Country Blues (43)
Delta Blues (42)
Contemporary Blues (48)
Ska (43)
Brazilian MPB (38)
Folk-Rock (37)
Funk (33)
Historical, Political/Protest (35)
Russian Pop (32)
Hard Bop (31)
Urban Blues (25)
Afro-beat (10)
Crossover (30)
Ragtime (28)
Post-Bop (26)
Arabic Pop (10)
Contemporary Gospel (9)
Chinese Pop (7)
Quality: Unique materials
Folk Song
Encyclopedia
• In partnership with musicologist and folklorist
Jerry Silverman, we’ve specially
commissioned versions of songs from his
Folk Song Encyclopedia
• 431 recordings live
Balanchine
Foundation
• Working with the George Balanchine
Foundation, we’ve published materials from
their unique video archives:
– the Archive of Lost Choreography
– the Interpreters Archive
• 31 video clips, more to follow
Quality: Unique materials
American
• In partnership with the Library of Congress,
Folklife Center
we’ve digitized unique, previously unpublished
Archives
recordings from the 1930s-40s including:
– The Alan Lomax Haiti Collection (1937)
– Alan Lomax, Zora Neale Hurston, and Mary Elizabeth
Barnicle Expedition Collection (1935)
– Herbert Halpert New York City Collection (1938)
– John Henry Faulk Negro Religious Music from Texas
(1941)
• 3,000 recordings now available
Quality: Highly-regarded Publishers
•
600 albums from Deutsche
Grammophon and Decca for Classical
Music Library
•
2,600 albums, including 330 full
length operas, for Classical Music
Library
•
42 titles for Opera in Video and Dance
in Video
Quality: Highly-regarded Publishers
•
875 albums from Blue Note, Capitol
Records, and Virgin for Jazz Music
Library
•
We’ve already added almost 5,000
recordings from Motown, A&M,
Geffen and Universal Music to
American Song
Quality: Comprehensive Coverage
American
32%
Classical
22%
Albums
17,865
Scores
16,834
Texts (pages)
65,490
Video performances 407
World
17%
Jazz
29%
Quality: Comprehensive Coverage
Classical Music
We currently offer:
• 4,125 albums
• 14,827 scores
• 21,168 pages of texts
• 407 video titles
Classical Music Library
Classical Scores Library
Classical Music Reference Library
Opera in Video
Dance in Video
20th Century
Baroque
LateRomantic
Classical
Medieval
Preclassical
National
School
Renaissance
Romantic
21st
Century
Quality: Comprehensive Coverage
Jazz
We currently offer:
• 4,974 albums
• 10,000 pages of texts
• 18 video titles
Bop
Big Band
Jazz Music Library
American Song
African American Music Reference
Swing
Modern Jazz
Instrumental
Jazz
Early Jazz
Ragtime
Latin Jazz
New
Orleans
Jazz
Vocal Jazz
Smooth Jazz
Quality: Comprehensive Coverage
American Music
We currently offer:
• 6,227 albums
• 1,266 scores
• 18,000 pages of texts
-1919
1920-1939
1940-1959
American Song
Garland Encyclopedia of World Music
African American Music Reference
1960-1979
1980-1999
2000-
Quality: Comprehensive Coverage
World Music
We currently offer:
• 2,868 albums
• 9,800 pages of texts
Smithsonian Global Sound
Contemporary World Music
Garland Encyclopedia of World Music
1,035 Genres
169 Countries
2,645 Instruments
32%
18%
24%
15%
1,425 Cultural
Groups
9%
2% 465 Languages
Quality: Liner Notes
•
We believe liner notes are often an invaluable aid to putting
an album in context
•
However, in an increasingly digital world, liner notes are
no longer seen as essential … especially for ‘back catalog’
•
We have therefore started a major project to source and
digitize liner notes
•
We will make liner notes text searchable
Quality: Metadata
•
Unique Browses:
• Genre (787)
• Instrument (2,645)
• Cultural Group (1,425)
• Place (169 countries)
• Song Title (12,441)
• Historical Event (1,292)
Quality: Supporting Info
Quality: Audio
•
We are re-encoding all recordings in Classical Music
Library to a new spec of 128kbps and 320kbps
•
Going forward, all new recordings that we digitize across
all our collections will be encoded to the same spec
Discoverability & Awareness
•
We understand usage is a key metric
•
We recognize the importance of ensuring our content is
easily discoverable by your patrons
•
We are undertaking some major projects across all our
databases to significantly improve discoverability
Discoverability: MARC Records
marc.alexanderstreet.com
Discoverability: MARC Records
Released
Product/Release Name
Date MARC Released
African American Music Reference
8/15/08
American Song
1/26/10
Classical Music Library (First release)
9/18/09
Classical Music Library supplement 1 (Second release)
11/12/09
Classical Music Library supplement 2 (Third release)
12/23/09
Classical Music Library supplement 3 (4th release)
1/25/10
Classical Music Library supplement 4 (5th release)
3/1/2010
Classical Music Reference Library
8/15/08
Dance in Video
12/7/09
Garland Encyclopedia of World Music Online
10/5/07
Jazz Music Library
1/26/10
Opera in Video
12/23/09
Discoverability: MARC Records
Scheduled for Release
Product/Release Name
Classical Music Library supplement 5 (6th release)
Target Release Date for MARC
4/1/10
Classical Scores Library
3/15/10
Classical Scores Library (2nd release)
5/15/10
Classical Scores Library (3rd release)
6/15/10
Classical Scores Library (4th release)
7/15/10
Classical Scores Library (5th release)
8/15/10
Classical Scores Library (6th release)
9/15/2010
Classical Scores Library (7th release)
10/15/2010
Jazz Music Library Supplement 2
5/15/10
Discoverability: MARC Records
To be Scheduled
American Song Supplement 1
Classical Music Library Supplement A (2009- releases)
Classical Scores Library Supplement A
Contemporary World Music
Dance in Video Supplement 1
Jazz Music Library Supplement 1
Opera in Video Supplement 1
Smithsonian Global Sound for Libraries
Discoverability: Popular entry points
Google
• All our content will be exposed to Google by
the end of the year via a customized page
suitable for general access that will provide
basic metadata
• If you are already authorized for access, you
will also be able to read/watch/listen to the
content
Mobile
Devices
• All music services will have customized
interfaces designed for mobile access
by the Summer
• includes iPhones, iPads, etc
Discoverability: Widgets
•
Embed a music database search in a
webpage
•
Add a Music Online search to your
Firefox or IE browser
www.alexanderstreet.com/resources/
Discoverability: Widgets
To come …
•
Course management widgets
e.g. blackboard
•
More customizable embeddable
audio and video players
•
Apps for Facebook, iGoogle etc
www.alexanderstreet.com/resources/
Discoverability: Discovery Services
•
We are actively working to ensure our content is effectively
discovered through all the major discovery services
ProQuest / Serials Solutions
EBSCO
Ex Libris
OCLC
360 Search
Summon
Integrated Search
Discovery Search
MetaLib
Primo
WorldCat Local
Metasearch
Discoverability: Discovery Services
Discoverability: Citation Formats
•
We will enable support for a wide range of citation formats
by year end, including MLA and Chicago
•
We will embed bibliographic metadata into our web pages
using an open standard called COinS (ContextObjects in
Spans)
•
Patrons will be able to set their citation preferences across
our products and/or automatically enable citations to be
exported to tools like RefWorks and Zotero.
Awareness: Free Downloads
•
We have been giving away monthly free classical music
downloads since 2008
•
This is intended to help you promote awareness and usage
of library resources
•
We have 24,000 people signed-up to be notified when the
new download is available each month, and the most recent
one saw 12,556 downloads … would your patrons like to
benefit too?
Awareness: Free Downloads
http://musicdownloads.alexanderstreet.com/promo/
Awareness: Free Downloads
http://musicdownloads.alexanderstreet.com/promo/
Awareness: Free Downloads
http://musicdownloads.alexanderstreet.com/promo/
Awareness: Free Downloads
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
1. New content each month
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
1. New content each month
2. MARC record releases
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
1. New content each month
2. MARC record releases
3. Database announcements
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
1.
2.
3.
4.
New content each month
MARC record releases
Database announcements
Thematic content
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
1.
2.
3.
4.
5.
New content each month
MARC record releases
Database announcements
Thematic content
Events
Awareness: Music Blog
http://alexanderstreet.typepad.com/music/
1.
2.
3.
4.
5.
6.
New content each month
MARC record releases
Database announcements
Thematic content
Events
News
Awareness: Music Media Monthly
•
A new monthly blog recommending the latest and greatest
in recordings, texts, videos and music websites
•
Edited by Rick Anderson of CD Hotlist fame
•
A team of contributors including Steve Dankner, Anne
Shelley and Gene Hyde
•
Launching in May
Awareness: Music Media Monthly
Recordings
Significant new releases and reissues (CDs and
downloads), along with recommendations of related
backlist titles.
Books
Significant new and upcoming music-related titles,
reprints, and new editions.
Videos
Significant new titles, reissues, remasterings, and old
titles in new formats.
Websites
Significant new sites, existing sites that may not be
widely known, or existing sites that have added
something new and exciting; especially any offering
streaming, samples, or downloads
Interface Improvements: Playlists
Current Stats
• 850 ASP Editorial playlists
• 210,525 user-created playlists
Since last MLA
• Single login for all databases
• View all playlists from any database
• Search playlists and clips by title, author,
annotation
• User Profiles
• Add any item
• Play All items
Upcoming
• Playlist organization to move to theme
based browsing
Interface Improvements: Playlists
User Profile Pages
View other users’ playlists and profiles
Interface Improvements: Playlists
Search Playlists e.g. authors from UC Davis
Interface Improvements: Playlists
Play All items
Interface Improvements: Classical Music
Library
Interface Improvements: Classical Music
Library
Interface Improvements: Classical Music
Library
Interface Improvements: Classical Music
Library
Interface Improvements: Classical Scores
Library
Interface Improvements: Classical Scores
Library
Interface Improvements: Classical Scores
Library
Interface Improvements: Classical Scores
Library
Interface Improvements: Classical Scores
Library
Interface Improvements: Upcoming
1. Simpler homepage, more genre-based
2. More effective options to filter search results by format
3. Audio clips
4. Scrollable transcripts for Opera in Video and Dance in
Video
Pricing
•
No price increases as databases grow
•
Lower subscription prices for:
• Jazz Music Library
• American Song
• Contemporary World Music
• Opera in Video
Musical Performance in Video
•
Constantly growing collection of 1000’s of classical and
jazz concert videos
•
Live performances, master classes, interviews, rehearsals,
documentaries included
•
Used to study conducting technique, performance practice,
interpretations of different performances
•
Cross searchable within the Music Online platform
•
Select titles will be available within Jazz Music Library and
Classical Music Library
And finally…
1. Please ensure you are on our list of attendees for this
morning’s breakfast and you’ll be entered into a draw to
win a free year of Jazz Music Library!
And finally…
2. Don’t forget to ask us about any Alexander Street Press
products that may be of interest to you
www.alexanderstreet.com