CREATING CULTURAL FESTIVALS AND THE FILIPINO COMMUNITY NILO C. AGUSTIN TOURISM CONSULTANT CENTRAL LUZON TOURISM CAPABILITY BUILDING SEMINAR-WORKSHOP Angeles City March 1, 2013 PHILIPPINE CULTURE The Mirror of the Filipino Soul that paints a good image of Philippine Tourism A. B. C. What makes us unique and interesting as an Asian destination What gives us an edge over some competitors in the Asian region What differentiates us from other races in Asia Ancient burial rite of early Filipinos WHAT MAKE UP OUR COLLECTIVE CULTURAL LEGACY? A. Rituals and Festivals 1. Northern upland rituals- Cañao, Gotad, etc. 2. Lowland religious fiestas- fertility rites, fluvial parades, farmers’ fiestas, fishing rituals 3. Southern indigenous celebrations- Muslim rites, other tribal festivals 4. Tourism-inspired festivals Cañao Mountain Province Obando Fertility Dance Bulol Obando Fertility Dance Bangus Festival Badjao Tribal Dance B. Museums and Monuments 1. National Museums and other specialized museums in Metro Manila- Ayala Museum, Lopez Museum, Metropolitan Museum, Veterans Museum, etc, 2. Provincial Museums- Iloko Museum, Baguio Museum, Museo Iloilo 3. Monuments- Rizal Monument at the Luneta, Andres Bonifacio Monument in Kalookan, Queen Isabella Monument in Intramuros, etc. Dr. Jose Rizal Monument Queen Isabella Monument National Museum Andres Bonifacio Monument C. Filipino Dwellings 1. Old bahay na bato in major towns and cities all over the country but particularly in Vigan, Ilocos Sur, Malolos and San Miguel in Bulacan, Taal Batangas, Quiapo in Manila, the Aguinaldo Shrine in Kawit, Cavite and the Rizal Shrine in Calamba, Laguna. Vigan Old colonial house Carcar, Cebu Old house San Miguel, Bulacan Dr. Jose Rizal House 2. Torogan houses in Lanao 3. Ifugao houses in Benguet and Mountain Province 4. Typical Tagalog bahay kubo Bahay Kubo Ifugao House Torogan D. Arts and Letters 1. Masterpieces by our outstanding visual artists like Juan Luna, Felix Resurreccion Hidalgo, Fernando Amorsolo, Carlos Francisco, Hernando Ocampo, Ben Cab, Jose Joya, etc. 2. Sculptures by renowned sculptors like Guillermo Tolentino, Napoleon Abueva, Eduardo Castrillo, etc. Mother and Child Napoleon Abueva Coming home from the farm Fernando Amorsolo First Mass in the Philippines Carlos Francisco Spolarium Juan Luna 3. Literary Forms- great novels, Noli Me Tangere and El Filibusterismo by Jose Rizal, awit and corridos by Francisco Balagtas, poems by Crissot of Pampanga, seditions plays (zarzuela) by Severino Reyes and Bonifacio Ilagan 4. Komedya, moro-moro and sarswela, religious senakulo balagtasan, duplo and crissotan, inspiring, cultural-based Filipino movies of the 30’s up to the present E. Baroque and Gothic Churches 1. Paoay Church in Ilocos Norte, Miag-ao Church in Iloilo, Betis Church in Pampanga, San Agustin Church in Intramuros, San Sebastian Church in Manila San Agustin Church San Sebastian Church Miag-ao Church Betis Church F. Lifeways 1. Cuisine – Malay-based food such as sinigang and inihaw, Chinese-influenced dishes such as pansit and bachoy, Spanish food such as bringhe (paella), turrones, pastilles, American-style food like sandwiches with Filipino fillings 2. Entertainment- tertulia, folk games 3. Body adornments- jewelry, hats, costumes G. Heritage Sites 1. Cordillera Rice Terraces (Banaue, Batad) 2. Intramuros in Manila 3. Vigan in Ilocos Sur Rice Terraces Vigan Intramuros HOW FAR HAVE CULTURAL FESTIVALS GONE IN THE PHILIPPINES? • In terms of number, the Philippines beats any country in the world! It celebrates more than 1,000 festivals in a year! • Nowadays, the tourism factor is the number one reason for holding a festival, seconded by religion or tradition, the rest is because of trade and agricultural promotion • Many festivals have become big income earners like Panagbenga, or Ati-atihan or MassKara • Cultural festivals however are a big vehicle to promote the legendary Filipino hospitality and is also an avenue to promote closer kinships and family ties CULTURAL FESTIVALS Celebration of the present PHILIPPINE FESTIVAL • A good showcase of Filipino arts and culture • A perfect example of typical Filipino communal efforts • Largely but not exclusively associated with the Catholic Religion • An acknowledged national traditional cultural institution A BIT OF HISTORY • Pre-Islamic Maranaw held festive celebrations with much noise like people shouting, cannons booming, beating of agongs. • During the pre-Hispanic period, early Filipinos held rituals that lasted for 9 days and was called “kasilonawan” in Luzon and “pandot” in the Visayas. • The Spanish missionaries replaced these rituals with “Christian fiestas” that have existed up to now. • This was done to convert the Filipinos to the Catholic faith but the conversion was done through an impressive image of the grandeur and splendor of the altar elements (santos, guilded retablos) and the colorful liturgy (processions and rituals) of the Catholic Church. In the 1950s, there was an attempt by the Philippine Legislature with the prodding of then Sen. Raul Manglapus to outlaw fiestas because of their extravagance. That legislative project failed totally. RELIGIOUS FESTIVALS Feast of the Nazarene Ati-Atihan Dinagyang Sinulog Pahiyas Obando Fertility Rites Penafrancia Moriones Caracol – Quiapo, Manila – Kalibo Aklan – Iloilo – Cebu – Lucban – Bulacan – Bicol - Marinduque - Cavite E’dl Fitir - Islamic CULTURAL FESTIVALS Panagbenga – Baguio City Viva Vigan – Vigan Giant Lantern – Pampanga Pamulinawen– Laoag City Masskara – Bacolod City Sandugo – Bohol Kaamulan – Bukidnon Lanzones – Camiguin Kadayawan -- Davao City PERSPECTIVE It is important that the dignity, integrity and purity of Filipino arts and culture are maintained and protected. The objectives of cultural workers need to be very clear especially in relation to politics and economy. THREE FOLDS OF SOCIETY POLITICS ECONOMY CULTURE THREE FOLDS OF SOCIETY RELATIVE TO PHILIPPINE FESTIVALS ECONOMY Income generating POLITICS More votes CULTURE Win a “prize” Bastardized culture HOW SHOULD IT BE? • ECONOMY Create jobs Generate revenue • POLITICS Instill sense of pride of place Unite constituency • KULTURA Promote, preserve and hand-over customs, mores and traditions SOCIO-CULTURAL RESPONSIBILITIES • Utmost respect for the arts and culture that are deeply rooted in the very being, life and history of the community that owns them • Full protection of culture and the arts against commercialism, bastardization and politics • Continuing preservation of the integrity, dignity and purity of culture and the arts WHAT MUST BE DONE? A. Cultural Research Local historians and local cultural leaders, through the help of institutions like NCCA, CCP, UP and local centers of cultural studies, will be tapped to assist in a thorough research on culture, history, traditions and arts as a root or basis of a festival B. Clinics and Workshops Experts guide local artistic directors and choreographers on the correct music, dance steps, costumes and props in developing street dance festivals WHAT MUST BE DONE? C. Culture of Pinoy Tourism Barangays are trained to be the preservers of cultural heritage and traditions, the protectors of the environment and the promoters of local tourism D. Consultative Program on Creative Marketing The LGUs are trained to be marketing experts in their own right WHAT MUST BE DONE? E. Consultative Tourism Planning Program for the LGUs Centered on Filipino culture as the overriding theme of the local tourism industry, LGUs will be taught to develop: - “culturalized” homestay facilities - “culturalized” tourist services standards WHAT DO WE EXPECT TO SEE? A. Filipinos appreciating their own arts and culture B. The community becoming the vanguard and protector of their local cultural traditions, heritage sites and their surroundings C. The real Filipino culture is being promoted for tourism D. The program, once completed, will make the entire country a CERTIFIED: PROUDLY PINOY DESTINATION! THANK YOU and MABUHAY!