The New Look: Fashion Conformity Prevails
1947-1960
Chelsea Bell
Southern Methodist University
MSA 3325
Spring 2013
Historical Background
Post WWII
• Europe was devastated
• Millions were homeless, food
shortages, wrecked transportation
systems
• WWII ended European imperialism in
the Middle East and Asia
• Despite a victory in WWII, the
United States seems to be a nation
in peril as the Cold War heats up
• Civil Rights takes center stage with
a unanimous Supreme Court decision
in Brown vs. the Board of Education
The New Look: Fashion Conformity Prevails
Influences on Fashion
The Silent Generation
The New Look: Fashion Conformity Prevails
Influences on Fashion
The Beat Generation “Beatniks”
The New Look: Fashion Conformity Prevails
Influences on Fashion
The Teddy Boys
The New Look: Fashion Conformity Prevails
Influences on Fashion
Television
The New Look: Fashion Conformity Prevails
Costume for Women
Undergarments
The New Look: Fashion Conformity Prevails
Costume for Women
1947-1954
The New Look: Fashion Conformity Prevails
Costume for Women
1954-1960
The New Look: Fashion Conformity Prevails
The French Couture
Christian Dior
The New Look: Fashion Conformity Prevails
The French Couture
Cristobal Balenciaga
The New Look: Fashion Conformity Prevails
The French Couture
Gabrielle “Coco” Chanel
The New Look: Fashion Conformity Prevails
The French Couture
Pierre Cardin
The New Look: Fashion Conformity Prevails
Josef Stalin
The French Couture
Pierre Balmain
The New Look: Fashion Conformity Prevails
The French Couture
American Retailers
The New Look: Fashion Conformity Prevails
American Designers
Pauline Trigére
The New Look: Fashion Conformity Prevails
American Designers
Norman Norell
The New Look: Fashion Conformity Prevails
American Designers
James Galanos
The New Look: Fashion Conformity Prevails
American Designers
Charles James
The New Look: Fashion Conformity Prevails
The New Look: Fashion Conformity Prevails
Costume for Men
1947-1960
The New Look: Fashion Conformity Prevails