City of Melbourne Docklands
Events, Marketing and Grants
Expenditure.
City of Melbourne
Director of City Business
Martin Cutter

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Category 2009/10 Actual 2010/11 Actual 2011/12 Actual 2012/13 Budget
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Docklands Events
Docklands Marketing
Total Events & Marketing
$ '000
707
823
1,530
$ '000
552
473
1,025
$ '000
475
652
1,128
$ '000
586
523
1,109
Docklands Grants (EPP) 201 302
Comments
1. Grants financial data is included in Docklands Event data (excluding in- kind items)
155 217
2. 2009/10 Event Actuals are inflated due to the allocation of some labour and NYE costs. The adjusted number to allow consistent treatment would be $434K.
3. Inconsistent treatment of Grants in-kind between Actual (included) and Budget (not included). Grants In-kind are e.g.
fee waivers for hire of public open space. Consistent treatment would give rise to the following for
Events 2009/10 $420k, 10/11 $390k, 11/12 $340k, 12/13 $586k.
4. Change in budget treatment of Christmas decorations in 2012/13 resulted in a transfer from Marketing to Events.
Impact of change is $155k in 2012/13.
5. 2009/10 Marketing Actuals are inflated due to the inclusion of Docklands specific PR and marketing campaigns.
From 2010/11 onwards the marketing strategy focused on city wide integrated marketing campaigns where
Docklands was treated as part of the city.
6. The 2010/11 Marketing Actual data is understated because it excludes an allocation of summer marketing campaign cost for Docklands (around $100k)
7. Docklands Grants fluctuate based on the number of Grant applications.

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Category 2009/10 Actual 2010/11 Actual 2011/12 Actual 2012/13 Budget
$ '000 $ '000 $ '000 $ '000
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Municipal-wide Events
Municipal-wide Marketing
14,030
4,281
14,153
3,883
14,000
4,260
14,800
2,093
Total Events & Marketing 18,311 18,036 18,260 16,893
Municipal-wide Grants (EPP) 1,022 964 1,529 1,188
Comments
1. Inconsistent treatment of Grants In-kind between Actual (included) and Budget (not included). Grants In-kind are e.g. fee waivers for hire of public open space. Consistent treatment would give rise to the following for
Events 09/10 $12,238k, 10/11 $12,272k, 11/12 $12,853k, 12/13 $14,800k.
2. Change in budget treatment of Christmas decorations in 2012/13 resulted in a transfer from Marketing to
Events. Impact of change is $2,204k in 2012/13.

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Category
2009/10
Actual
Docklands Events & Mktg (%) 8.4%
Docklands Grants (%) 19.7%
2010/11
Actual
5.7%
31.3%
Comments
1. Above percentages are unadjusted for comments made on previous slides
2. Docklands Grants fluctuate based on the number of Grant applications
2011/12
Actual
6.2%
10.1%
2012/13
Budget
6.6%
18.3%