Navigating the changing landscape of connected cars
What does the final destination look like?
Francesca Forestieri, Director mAutomotive, Connected Living, GSMA
© GSM Association 2012
GSMA Goal – Connected Living
Leadership Team:
AT&T, Etisalat, KT, Orange,
Telenor, Qtel, Vodafone
• The emergence of new connected devices and M2M brings an increased number of mobile
connections and presents a new revenue opportunity to the mobile industry
Context
• There is a need to inform the adjacent industries about mobile operators‘ capabilities and assets, to
maximise the use of mobile and to ensure that the operator’s role is not limited to a just a connectivity
provider and builds on operator assets (like identity, security, billing, etc)
• The GSMA’s Connected Living programme is tackling these challenges by helping mobile operators
accelerate the market, removing barriers to adoption and educating adjacent industries. Current focus
is on Automotive, mEducation, mHealth and Smart Cities.
Market size
• 4 billion mobile connected devices beyond
handsets by 2020. Target Mar 2013 = 700M
• US$1 trillion revenue opportunity for Mobile
Operators
• Largest markets are: Asia $469 billion, Europe
$329 billion, North America $297 billion
Source for all sizing data: Machina
Market
Issues
© GSM Association 2013
3rd Party Service Providers
•Service Providers delivering value added services,
reducing the role of mobile operators to ‘just’
connectivity
What is the GSMA Connected Car Forum?
The GSMA Connected Car Forum (CCF) is where
automakers and mobile operators meet to:
• Share information and enable industry
cooperation
• Resolve barriers to connected car deployment
• Speed the adoption of telematics and
infotainment services.
The GSMA CCF addresses cross-industry initiatives
of international relevance that focus on:
•Enablers for telematics service deployment
•Current operative deployment problems
•Strategic opportunities for the deployment of new
services
GSMA CCF members commit to laying the groundwork for connected cars becoming ubiquitous.
Target figures include:
• More than 20% of global vehicle sales in 2015 to include embedded connectivity solutions
• More than 50% of global vehicles sales in 2015 to be connected (either by embedded, tethered connectivity or
smart phone integration)
• Every car to be connected in multiple manners by 2025.
Source: SBD 2012
© GSM Association 2013
Who participates in the GSMA CCF?
No other group focuses purely on resolving primary connectivity barriers and
fostering opportunities for connectivity growth
Automakers:
Audi, BMW, Chrysler, Fiat, Ford, GM,
Honda, Hyundai, Jaguar Land Rover,
Mazda, Nissan, Peugeot, Renault, Toyota,
Volvo, VW
© GSM Association 2013
Operators:
AT&T, Bell Canada, China Unicom, Deutsche
Telecom, KDDI, KPN, KT, NTT Docomo,
Orange, Rogers, Softbank, Sprint, Telecom
Italia, Telefonica, Telenor, Telstra, Teliasonora,
Turkcell, Verizon Wireless, Vodafone
Building Momentum in mAutomotive
Joint prioritisation and launching of key cross-industry activities (2011)
Requirements,
Use Cases,
Mapping of
Obstacles and
Opportunities for
priority topics
•Enablers (remotely
provisionable SIM)
•Tethering (operational
improvements)
© GSM Association 2013
Launching cross-industry trials and proofs of concepts on key capabilities for
entire sector (2012)
Optimise opportunity and mitigate negative
Remotely
consequences on regulations regarding fitment
Provisionable SIM
Proof of Concept: 19 eCall
Expanding to more Business
organisations to
Development Themes (2013)
SIMRAV
validate the
capabilities,
ERA
Exploring Beyond
Big Data:
demonstrate critical
GLONASS
OE:
mass, define the
• evaluation of
business requirements
common data
After-market
sets,
Showcasing of
devices
• showcasing
operator capabilities for
capabilities
charging & billing on
through crossindustry requirements:
industry
multiple OEMs and
cooperation
MNOs
How does the GSMA CCF operate?
The Global GSMA CCF has
been meetings every quarter
since 2011 in Europe
5 Regional Events to date,
covering Japan, China and
North America
Global GSMA CCF Objectives:
• Identify strategic direction
• Bring forward global initiatives
Regional GSMA CCF Objectives:
• Identify local telematics service barriers &
opportunities
• Explore global issues from local industry
perspective (ex. how to foster global telematics
services)
• Verification & validation of results of Global
CCF
© GSM Association 2013
Looking ahead – Key themes for 2013/14
• Common Interoperable
Remote Provisioning of
Operator Credentials
• Charging & Revenue
Management Trial
• Regulatory Fitment
Mandates and Ensuring
Value-add Opportunities for
New Services: eCall, ERA
GLONASS, SIMRAV,
© GSM Association 2013
• Optimising Current
Tethering / Defining
Next Generation
Enablers
Operational
Improvements
Regulatory
Business
Development
• Big Data
• LTE in Cars
• Aftermarket devices
Join the GSMA CCF – a unique forum
Join the GSMA
mAutomotive workstream,
in the Connected Living
programme
Participate in External
Events: Extended GSMA
CCF or Connected Living
Summits
How you
can get
involved…
For upcoming events go to:
http://www.gsma.com/connectedliving/mautomotive
© GSM Association 2013
Join the GSMA Connected
Car Forum (operators and
automakers only)
For more information:
www.gsma.com/connectedliving/mautomotive
Thank you
© GSM Association 2012
Download

Francesca Forestieri