The Results Are In:
Increasing the use of digital resources
is easier than you think
NCCCLRA Conference 2014
Emily Guhde, Online Services Librarian
Heather Klein, Member Services Librarian
Today’s Session
• Describe what, according to our study,
community college libraries with high use of
NC LIVE resources do differently from their
peers
• Based on those results, identify actions we
think community college libraries can take to
increase use of digital resources
Questions from NC LIVE Member Libraries:
What kind of use should we be
seeing for our library?
What can we do to improve use of
these resources?
“Making Usage Data Meaningful”
Research Project
• Year-long study
• NC LIVE member libraries’ usage data (per
FTE)
• Five NC LIVE-provided databases
–
–
–
–
–
Academic Search Complete
MasterFILE Complete
Wall Street Journal
LearningExpress Library
SimplyMap
Peer Groups
• Seven community college peer groups
• Segmented each peer group into thirds:
Top, Middle and Bottom
• Made comparisons between Top, Middle
and Bottom groups
Library Characteristics
•
•
•
•
•
Access & Authentication
Content & Collections
Awareness, Outreach & Support
Library Characteristics
Community Characteristics
The Results Are In…
1
2
3
4
Result: Use of Direct Links
Direct Links to NC LIVE-Provided Resources
Top libraries (n=17)
Middle libraries (n=20)
Yes
No
Bottom libraries (n=19)
0%
1
2
20%
40%
3
60%
80%
4
100%
Action: Make NC LIVE Your Own
1
2
3
4
Action: Make NC LIVE Your Own
1
2
3
4
Action: Make NC LIVE Your Own
Custom EBSCOhost Branding
1
2
3
4
Result: Committee Members
NC LIVE Committee Representation
Top libraries (n=19)
Middle libraries (n=20)
Yes
No
Bottom libraries (n=19)
0%
1
2
20%
40%
3
60%
80%
4
100%
Action: Staff Confidence
• Staff receive
NC LIVE emails
• Request an NC LIVE
outreach visit
• Trainings, webinars,
technology
competencies
1
2
3
4
Result: Faculty Outreach
Librarian-faculty interactions are related to
higher database use.
•
•
•
•
•
Embedded Librarians in Academic Courses
Librarian-Initiated Engagement with Academic Departments
Library Orientation Programs for Faculty Members
Marketing Aimed at Faculty Members
Librarians Attending Faculty Meetings
1
2
3
4
Action: Engage Faculty
• Embedded Librarians in Academic Courses
• Librarian-Initiated Engagement with
Academic Departments
• Library Orientation Programs for Faculty
Members
• Marketing Aimed at Faculty Members
• Librarians Attending Faculty Meetings
1
2
3
4
Result: Patron Interactions
High Number of Total Information Services per FTE
Top libraries (n=19)
Middle libraries (n=19)
Yes
No
Bottom libraries (n=18)
0%
1
2
20%
40%
3
60%
80%
4
100%
Result: Patron Interactions
High Number of Circulation Transactions per FTE
Top libraries (n=19)
Middle libraries (n=20)
Yes
No
Bottom libraries (n=19)
0%
1
2
20%
40%
3
60%
80%
4
100%
Action: Go “High Touch”
Your personal interactions have a digital impact
1
2
3
4
The Results Are In…
1.Make NC LIVE Your Own
2.Build Staff Confidence
3.Engage Faculty
4.Go “High Touch”
Thank You!
Questions?
Ideas?
Current Projects?
emily@nclive.org
heather@nclive.org
help@nclive.org
Visit our exhibit booth!
Do you use nclive.org?
Come over and meet Web Librarian Sarah Dooley!