WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
In the business of providing
fitness and nutritional guidance to the general population
with an emphasis on women clientele.
• General Company Description:
• Mission Statement:
• To provide professional certified personal training
instruction to clients and positively influence their overall
wellbeing.
• To strive for collaborative outcomes of healthy results
by relaying energetic enthusiastic training and nutritional
guidance.
• The main goal is to achieve the end result of assisting
clients in becoming more accountable for their physical,
mental and nutritional fitness and therefore living a
healthier lifestyle.
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Company Goals:
• healthy, successful company that is well known for customer
satisfaction
• loyal customer following
• obtain continuous customer referrals and professional
recommendations from physicians &/or health care providers
• maintain and establish a strong networking coop between
business and others committed to overall fitness
• Company Strengths :
• versatile training option premises
• in home premise will be known for its cleanliness and organized
“gym facility” setup to achieve a maximum work out within training
session timeframe.
• effective planning through organization and communication
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Company Objectives : (progress markers)
•1st year of operation: Sales = $12,000; 8-12 customers per wk.
• 20% training client’s premise, 30% training in home, 50%
contractor training at outside gym facility.
•2nd year of operation: Sales = $15,000; 12-15 customers per wk.
• 20% training client’s premise, 40% training in home, 40%
contractor training at outside gym facility.
•3rd year of operation: Sales = $18,000; 15 customers per wk.
• 20% training client’s premise, 60% training in home, 20%
contractor training at outside gym facility.
• BREAK-EVEN POINT
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Skills and Experience:
• National Strength and Conditioning Association /
(NSCA-CPT®) certification planned by 01/2010
• Graduate 2009 National Personal Training Institute, CPT
• Reiki II Practitioner (energy attuning/balancing)
• Whls distributor Young Living Therapeutic Essential Oils
• Graduate KSU  BBA Degree / Accounting Major
• CPA & Notary Public State of OH
• Member: •OH Society of Certified Public Accountants
•Assoc of Gov Accountants, Cleveland Chapter
•Toaststmasters International Club
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Ownership and Legal Structure : Sole proprietor
(responsibilities)
• business profits & expenses flow through the personal 1040
income tax return via schedule C
• Form 1040: Individual Income Tax Return
• Schedule C (Form 1040) Profit or Loss From Business
• Form 8829 Expenses for Business Use of Your Home
• Schedule SE (Form 1040) Self-Employment Tax of 15.3%
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Products & Services :
• One on One Training Sessions
• Training with a Buddy (2-4 people)
• Stretching / Reiki Sessions
• Mom & Baby outdoor stroll (2-4 people)
• Friday night Children Circuit Sessions (4 person)
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Market Mix & Segment :
• Customer Base:
–
70% women, 15% children, 15% elderly
• Training Locations:
– Yr. 1: 20% Client Facility, 30% In-Home, 50% Contractor
– Yr. 2: 20% Client Facility, 40% In-Home, 40% Contractor
– Yr. 3: 20% Client Facility, 60% In-Home, 20% Contractor
• Business location % mix due to:
– Equipment purchases
– Facility Set-Up
– Gain training experience/knowledge as contractor
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Advertising / Marketing :
• Seek professional referrals through medical offices
• Networking through current membership organizations
– PTA
-Reiki Clinic
-Boy/Girl Scouts
-Library
• Business write-up / advertisement
local paper, women’s journal, sports journal, church bulletin
• Trade Shows
women, bridal, baby, wellness and elderly seminars
• Co-op between other health service providers
massage therapists, spa services, yoga & sport centers
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Daily Operations:
• Sole employee of the operations
• Projected to break even in 3rd Yr. Operations
– increased customer base, company name known, referrals
– increased training at home vs. contractor
• Business Hours:
Early morning, mid afternoon, evening times available
and full weekends
(scheduled times must fit within timeframe of current Accountant
occupation career.)
• Accounting functions will be performed by owner utilizing
accounting software.
WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN
• Continuous Monitoring and Planning:
• Satisfied customers are vital for a successful
business operation. Conducting surveys obtaining
feedback is one measure I plan to implement.
• Service industry providers must maintain high quality
and awareness of customer needs and goals.
• Creativity of services offered will keep client
interest.
• Always “keep an eye” on the competition.
– Why were my services not chosen over the competition?