EXPO JAMAICA 2012
BUYER PROGRAMME
EXHIBITOR MEETING
PRESENTED BY: BERLETTA HENLON FORRESTER
FEBRUARY 28, 2012
BUYER DAYS
Two designated Buyer days for Expo Jamaica 2012:
S
10 am – 5pm
Daily
THURSDAY
APRIL 27
FRIDAY
APRIL 28
RECRUITING
LOCAL AND OVERSEAS
BUYERS
•
A substantial cadre of international business entities /
individuals - capable, willing and ready to do business
with Jamaican companies.
• To facilitate and advance linkages between local buyers
and suppliers
BUYER UPDATE
To date, we have 223 Registered Buyers:
COUNTRY
USA
United Kingdom
Jamaica
Trinidad
Canada
British Virgin Islands
Barbados
Africa
St. Vincent
Hungary
Antigua
Russia
Grenada
Dominica
St Lucia
Bermuda
GRAND TOTAL
BUYERS REGISTERED
39
23
112
12
13
4
5
3
1
1
1
2
3
2
1
1
223
BUYER UPDATE CONT’D
USA
UK
39
23
CANADA
AFRICA
CARIBBEAN
30
13
3
JAMAICA
JAMAICA
EUROPE
112
3
BUYER PROFILE
LOCAL
INTERNATIONAL
• Large Hotel Chains
• Distributors of Ethnic Foods in
• Boutique Hotels
main markets:
• Tourist Attractions
• UK
• Membership Wholesale Outlets
• USA
• Retail Operators:
• Canada

Large Supermarket Chains

Wholesale and Retail Outlets
throughout the Island
• Retail Food Stores – Regional and
International
• Clothing Boutiques
• Gift Shops
WHAT BUYERS WANT:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Product Categories /Product Areas
Food & Agro
Fresh Produced - 44
Processed Foods - 57
Beverages
Printing, Packaging and Labeling
Chemicals & Pharmaceuticals
Furniture and Bedding
Business and Other Services
Construction
Art and Craft
Textile Apparel
Fashion
Information Technology & Communication
Electronic, Electrical & Automotive
Jewelry
Minerals & Metals
Coffee
Cookware and plastic
Card-board Boxes
Cocoa
Total No. of Buyers with interest
81
60
19
17
14
14
13
12
12
10
10
9
8
5
2
1
1
1
PRE-SHOW INTERACTIONS
• Etouches is a web-based suite of integrated event
planning software tools that organizes, streamlines,
implements and executes world-class events.
• Exhibitors and Buyers are being asked to register on
this system.
• Business Matchmaking Meetings option scheduled to
open in March 2012.
• https://www.etouches.com/expojamaica2012
MEETING SCHEDULING
JAMPRO will :
• Provide you with a printout of your daily meeting
schedule
• Organise meeting areas / tables
• Reschedule meetings on request (in advance)
• Monitor and provide support where needed
INTERACTING WITH BUYERS
BUSINESS MATCHMAKING MEETINGS
• Ensure that you are on time for all confirmed meetings with Buyers.
•
Ensure that the relevant Company Representative / Decision Maker is present.
•
Document details from Buyer meetings, including:
–
–
–
–
–
Contact Details (Secure a business card)
Trade Leads
Product Sample Requests
Orders
Follow up activities
*You may want to develop a Tradeshow Contact Sheet to capture all this information.
•
Make Buyers comfortable - include Meeting Areas in Booth to host discussions
and be able to document information.
•
JAMPRO will issue a Meeting Summary sheet each morning, please document all
your meetings with Buyers, including noting any trade leads to be followed up on.
TRADESHOW
CONTACT FORM
POST EVENT FOLLOW UP
• Email Buyers as soon as possible to summarise meeting
discussions.
• Follow through on all promises made:
• Product Samples to be sent
• Price Lists to be emailed
• Product descriptions, etc.
• Maintain contact with Buyers –DO NOT let leads go cold.
• JAMPRO will assist you with follow up.
• Feedback / Updates will be requested.
BUYER HOSTING PROGRAMME
Expo Jamaica’s exclusive Buyer Hosting Programme includes:
– Special airfare and hotel rates
– Free airport transfers
– Free daily shuttle service
– Cultural Tours and Entertainment
– Free Registration
– Designated Buyer Days on April 26 and 27, 2012
BUYER HOSTING
PROGRAMME CONT’D
NETWORKING EVENTS:
THURSDAY, APRIL 26
Opening Ceremony and
Buyer Cocktail Reception
FRIDAY, APRIL 27
SATURDAY, APRIL 28
Buyer Debriefing
Kingston Cultural Tour
Buyer Cocktail Event
Fiction Night
Exhibitors are invited to participate.
EXHIBITORS’ ROLE
REGISTER YOUR BUYERS:
• Promote the show to Distributors / Retailers of your
products.
• Get them to register to participate in the Show and the
exclusive Buyer Hosting Programme.
• Host your Buyers at the Expo.
• Participate in the Networking Events
THANK YOU
Your Buyer Recruitment Contacts at JAMPRO:
•
Berletta Henlon Forrester
Manager – Export Promotion
bforrester@jamprocorp.com
Tel: (876) 978-3337 ext. 2069
•
Charlene Wong
Consulting Officer – Export Promotion
cwong@jamprocorp.com
Tel: (876) 978-3337 ext. 2059
•
Ashura Burrell
Buyer Recruitment Administrator
expojamaica@jamprocorp.com
Tel: (876) 978-3337 ext. 2067