EDP Submission - finishingschool

EDP

SUBMISSION

FASHION ENTREPRENEURE-

SABYASACHI MUKHERJEE

SUBMITTED BY -

DEEPIKA BHALOTHIA

AASHNA SINGH

RAMNEEK KAUR

SUJATA SINGH

SABYASACHI

MUKHERJEE

JOURNEY SO FAR...

Born : 1974 (age 36

–37)

Kakinara , Kolkata , India

Nationality : Indian

Education :After +2 from St. Xavier's College, Calcutta , he graduated from NIFT Kolkata with three major awards in 1999.

Labels : ‘Sabyasachi', since 1999.

Stores : At New Delhi -Carma & Ogaan, Mumbai -Melange &

Ensemble ,Kolkata-Espee & Intrigue, and Hyderabad- Origins and

Oorja.

Collection for: Women

Awards :In 2001, Sabyasachi won the Femina British Council most outstanding young Designer of India award, Best Design Collection

(NIFT Kolkata),Best Design Collection (NIFT All India)

International Clientele : Rene Zelleweger and Reese Witherspoon.

Shows in : MercedesBenz New Asia F ashion Week,Singapore,

Milan fashion week, Miami fashion week, New York F ashionWeek,

LFW.

JOURNEY SO FAR...

He did a course from the National Institute of Fashion

Technology, Kolkatta

After three months of his graduation he launched his eponymous label, and his designs currently retail in various major stores.

He sells under his label, 'Sabyasachi', since 1999. He has also designed for a few Bollywood films like Babul,Sanjay Leela

Bhansali's film, Black and Laaga Chunari Mein Daag.

He also designed costumes for the cast of Paa (2010), Raavan (2010) and Guzaarish (2010).

Sabyasachi Mukherjee is of the opinion that clothes should be an expansion of one’s intellect. His forever inspirations have been gypsies, deserts, prostitutes, antique textiles and cultural custom of Kolkata, his homeland.

He uses uncommon fabrics, and fuses the styles of patch-work with attractive accompaniments in a vivacious colored palette to bring in the mood of the medieval age. He explains his own collection as 'an International styling with an Indian soul'

MILESTONES :

After graduation sabyasachi launched his own label by the same name ‘Sabyasachi’ and currently has retails at New Delhi-carma and ogaan;Mumbai-Melange and ensemble,Kolkata-espee and Intrigue and Hyderabad- Origins and Oorja.

Singapore the

He was recognized at a global level by bagging the grand winner award at

Mercedes new Asia fashion week in Singapore 2003.

He is in collaboration with Sameera habitats for interior designing 200 residents, the collaboration was finalised on 4 th day of fashion weeks.

Sabyasachi and GAJA jewellers(retail brand of Shree

Ganesh Jewellery house, the top most jewellery company) made a successful debut in Guzaarish collection.

A presence at New York Fashion Week

Fall/Winter 2008.

He was voted by Asia Inc. a based Business magazines one of most influential Indians in Asia.

INNOVATION :

He pioneered the use of Indian Textiles in a modern context.

His unique contribution was the use of indegenious methods like bandhani, gota work, block printing, hand dyeing etc in construction of modern silhouettes.

Like a painter, Sabyasachi feasts on re-working textile by layering with textures and stains. His innovations are the contemporary treatments he gives to traditional fabrics.

Sabyasachi also designs accessories that comprises jewelry of West Bengal, Bangladesh, Gujrat and karnatka. It comprises our heritage accessoryliketaga,baju,matarmala,jalpadma,charanpad ma,chettinar, necklacs etc.

AWARDS :

Best Design Collection (NIFT Kolkata)

• Best Design Collection (NIFT All India)

• Ritu Kumar Award for Excellence in Design

Sabyasachi won the Femina British Council

MostOutstanding Young Designer of India award in

2001,which earned him a trip to London to intern with theSalisbury-based Fashion Designer Georgina Von Etzdorf.

Sabyasachi went on to win the 2003 Grand Winneraward at

Mercedes New Asia fashion week in Singapore.

• Sabyasachi was the only Indian to have been invitedto the

Milan Fashion Week, Italy (in 2004) toshowcase his creations

In 2004 he went global with kaula lampur fashion week. His collection the “frog princess”at lakme fashion week established him as a promising designer for years to come.

He entered into films by designing costumes for sanjay leela bhansali’s film black which got the national award in 2005.

PRESENCE :

Sabyasachi currently retails at:

New delhi- carma and ogaan

Mumbai-melange and ensemble

Kolkata-espee and intrigue.

Hyderabad-origins and oorja

International:

London- brown.feathers

Saudi Arabia- sabia

U.S.A. - lullaby, wilkee bashford, pixy n ivy

Honkong n sanghai- joycy boutique

Italy- louisa via roma & gallery

Russia- podium, germany: penelope sri

Pragent- kelly kutron,

Profice- people revolution

Kuwait

Switzerland

Dubai

Ireland

SHOWS & CLIENTELE :

International :

Domestic:

Shows : MercedesBenz New Asia Fashion Week,Singapore, Milan fashion week, Miami fashion week, New York FashionWeek.

Clientele: Rene Zelleweger and Reese Witherspoon.

Shows : In all major metros across India like Delhi , Mumbai,

Chennai, Kolkatta , Bangalore & Ahmedabad

Clientele: His celebrity clientele include India's National Award winning actresses Tabu, Shabana Azmi, Konkana Sen Sharma, Rani Mukherjee,

Priyanka Gandhi, Aishwarya Rai ,Sushmita Sen. Kiran Rao, wife of actor Aamir Khan and Kareena Kapoor .

REFERENCES

• http://www.facebook.com/pages/Sabyasachi-Mukherjee-Right-moves-and-rightwaves/158391907545410?v=info

• http://www.sabyasachi.com/

• http://www.scribd.com/doc/49634771/DESIGNER-SABYASACHI

• http://en.wikipedia.org/wiki/Sabyasachi_Mukherjee

For images-

• http://www.google.co.in/imgres?q=sabyasachi&um=1&hl=en&sa=N&biw=1280&bih=

709&tbm=isch&tbnid=GMjgavsGBx4FuM:&imgrefurl=http://www.topnews.in/fashiondesigner-sabyasachi-mukherjee-inaugurates-bridal-new-collections-2010-

2294423&docid=uqsr32uAy_wwCM&w=499&h=394&ei=k4FOTqrJE42zrAfE3u2bAw&z oom=1

Lack of Intext citations

Good visuals

Success factors not coming out clearly

Too much text on slides

Innovation covered

B-

THANK YOU!